Cerena Brazier
Warroad,MN
Summary
Dynamic Product Manager with 20 years of sales and purchasing experience. Proven expertise in strategic purchasing, supply chain management, and inventory optimization. Skilled negotiator with a track record of building long-term supplier partnerships to drive business growth and operational efficiency.
Overview
19
19
years of professional experience
Work History
Product Manager
Master Electronics
Phoenix, AZ
11.2022 - 07.2025
- Made strategic purchasing decisions to optimize inventory levels by leveraging insights from Sales, internal systems, and supplier input.
- Collaborated with suppliers on market strategies, negotiated favorable terms, and built long-term partnerships.
- Provided proactive support and guidance to the Sales team to drive business growth and enhance customer satisfaction.
- Addressed operational disruptions such as shipping delays, material shortages, and price fluctuations through clear and effective communication.
- Compiled and analyzed market data to identify trends and anticipate emerging products and opportunities.
- Managed factory backlogs by adapting to evolving supply and demand conditions.
- Reviewed and disseminated critical supplier information to Sales and cross-functional teams to ensure alignment and informed decision-making.
- Facilitated and led strategic meetings between Marketing, Sales, Production, distributors, and suppliers to align on growth objectives and track progress toward team goals.
Inventory Planner
Digi-Key Coporation
Thief River Falls, Minnesota
06.2022 - 11.2022
- Managed inventory levels to align with demand forecasts and operational goals.
- Prepared and analyzed inventory reports, including overstock/understock assessments and buy reports, to inform purchasing decisions and adjust forecasts accordingly.
- Negotiated with suppliers to reduce minimum order quantities (MOQs), secure special pricing, and obtain discounts to improve cost efficiency.
- Applied sales objectives and principles to inventory planning, ensuring alignment with broader business goals.
- Conducted inventory turn analysis across suppliers and product movement categories to identify opportunities for improving inventory performance and reducing carrying costs.
Procurement Associate - Supplier Services
Digi-Key Corporation
Thief River Falls, Minnesota
12.2018 - 06.2022
- Strengthened customer and distributor relationships while driving account growth.
- Earned customer confidence as their assigned representative, resulting in trust to share DTAM, BOMs, supply chain opportunities, and project insights.
- Consistently achieved growth across all assigned customers.
- Enhanced customer confidence in the company’s brand through reliable support and follow-through.
- Built lasting relationships with customers, many of whom I continue to communicate with today.
Assigned Accounts
Digi-Key Corporation
Thief River Falls, Minnesota
08.2016 - 12.2018
- Strengthened customer and distributor relationships while growing accounts.
- Earned customer confidence as their assigned representative, leading to trust in sharing DTAM, BOMs, and project insights.
- Consistently enhanced customer confidence in the company’s brand through reliability and support.
- Built lasting customer relationships, many of which I continue to maintain today.
Customer Sales Representative
Mattracks
Karlstad, Minnesota
06.2010 - 07.2016
- Initiated and led meetings with current and potential customers to drive business opportunities.
- Established and supported dealerships, providing resources and guidance to ensure their success.
- Thrived in a fast-paced environment, managing trade shows and engaging high volumes of potential customers with efficiency and impact.
- Negotiated multi-million-dollar deals with precision and strategic focus.
- Collaborated with customers and engineering teams to develop new designs tailored to their applications.
Sales/Custom Sales Representative
Digi-Key Corporation
Thief River Falls, Minnesota
09.2006 - 06.2010
- Specialized in non-catalog and custom quote/order processing.
- Utilized CAD to create customer models and ensure seamless execution by the production team.
- Delivered superior customer service while guiding clients through the ordering process.
- Collaborated closely with technical departments to understand components and their application in customer designs.
Education
High School Diploma -
Warroad High School
Warroad, MN05-2006
Skills
- Strategic purchasing
- Supply chain management
- Market analysis
- Negotiation strategies
- Inventory optimization
- Customer relationship management
- Product lifecycle management
- Data-driven decision making
- Cross-functional collaboration
- Team leadership
- Go-to-market strategy
- Attention to detail
Accomplishments
- Rookie of the Year Award, Master Electronics (2024)
- Multiple Distributor of the Year and Product Manager of the Year Awards – recognized repeatedly for excellence and leadership in the electronics industry.
Timeline
Product Manager
Master Electronics
11.2022 - 07.2025
Inventory Planner
Digi-Key Coporation
06.2022 - 11.2022
Procurement Associate - Supplier Services
Digi-Key Corporation
12.2018 - 06.2022
Assigned Accounts
Digi-Key Corporation
08.2016 - 12.2018
Customer Sales Representative
Mattracks
06.2010 - 07.2016
Sales/Custom Sales Representative
Digi-Key Corporation
09.2006 - 06.2010
High School Diploma -
Warroad High School
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