Summary
Overview
Work History
Education
Skills
Certification
Languages
CORE COMPETENCIES
Timeline
Generic
CESAR ARANA

CESAR ARANA

MIAMI,FL

Summary

Results-driven professional with a diverse business background in key accounts, strategic initiatives, and team leadership. Expertise in client relationship management, consultative selling, and achieving organizational goals. MBA graduate skilled in finance, business planning, and logistics management, seeking to leverage these strengths for impactful contributions in a forward-thinking organization.

Overview

1
1
Certification
25
25
years of professional experience

Work History

Managing Director

Michy's Kitchen Inc
Miami
09.2019 - Current
  • Directed catering services, orchestrating culinary experiences that enhanced client satisfaction and event success.
  • Spearheaded meal prep initiatives, ensuring consistent quality and taste of Michy's Kitchen Inc products, contributing to brand loyalty.
  • Oversaw creation of guilt-free desserts, reinforcing company's commitment to health-conscious offerings while appealing to target market.

Finance Manager

The Manifeston Firm, P.A.
Miami/Fort Lauderdale Area
06.2018 - 06.2020
  • Oversaw financial stability through effective management of income, cash flow, and expenditure.
  • Implemented financial systems and managed budgets to enhance process efficiency.
  • Compiled and analyzed financial reports for strategic planning, supporting staff and promoting collaborative communication.

Field Asset Manager

CDF Group
Miami, Florida Keys, Naples and Ft Myers
08.2012 - 06.2018

Field Asset Manager (CDF Group)

▪ Review and audit financial records such as bank statements, cash receipt journals, and sales documents to ensure compliance with repayment terms
▪ Ensure timely and accurate responses to customer inquiries, questions, documentation issues, billing errors, disputes, program changes, and opportunities
▪ Collect all funds due to Wells Fargo and conduct repossessions if needed
▪ Oversaw commercial portfolios exceeding $25M, ensuring repayment compliance and
financial accuracy.
▪ Strengthened client relationships, proactively managing accounts and reducing
delinquency rates by 15%.
▪ Executed field audits, asset recovery operations, and client financial reviews to safeguard
portfolio integrity.
▪ Worked collaboratively with multidisciplinary teams to support program goals

Business Consultant (Merchant Services)

  • ▪ Outside sales representative responsible for developing new merchant processing relationships with mid-market businesses using the consultative selling approach
    ▪ Acquire new merchant services relationships through referrals from Wells Fargo client managers as well as prospecting external sources such as association relationships, centers of influence and vendor relationships among others
    ▪ Educate and execute complex sales initiatives by aligning our business solutions, technology and electronic payment services which meet our client’s needs, including, POS systems, data analytics, cloud applications, virtual payment technology, payment encryption and tokenization, workforce management, search engine optimization etc.
    ▪ Worked collaboratively with multidisciplinary teams to support program goals.

Business Banking Specialists

  • ▪ Responsibilities included providing a broad base of financial and credit services to customers consisting of business loans, merchant services, payroll, deposited-based accounts, credit, investment and fee-based products all while reaching monthly goals of 100% customers' business
    ▪ Maintained high scores of performance records through exceptional customer service skills, attention to detail and thorough daily follow-up procedures
    ▪ Managed customer portfolios, cross-sold appropriate products and services Wells Fargo offers to its customers

Sales Coach/PVP

Carnival Cruise Lines
09.2009 - 06.2012

▪ Lead, managed and developed a team of approximately 30 PVPs for Outbound Consumer Sales Department including the consistent delivery of sales goals, excellent customer service and other key departmental initiatives
▪ Identified, implemented and maintained best sales practices throughout the team and department to ensure consistent coaching of our sales process, recipe for success, policies and guidelines
▪ Planned and facilitated daily team meetings with a clear agenda, vision, goal and motivation needed to ensure the attainment of all goals and objectives
▪ Designed and implemented team plans, contests and incentive programs to motivate and inspire my team towards our goal while promoting a supportive, positive and competitive working environment
▪ Monitored, coached and drafted plans to help individual team members maximize productivity, refine sales skills and exceed their personal and professional goals

Manager, Operation and Sales Support

KGFA Capital Partners
09.2001 - 07.2009

▪ Oversaw the day to day operations of the team
▪ Worked closely with 40 brokers to provide relevant, timely needed information; this includes customer face-to-face interactions as well customer inquiries as needed.
▪ Responsible for hiring, training and motivating employees; controlling costs; managing daily logistics and consistently exceeded customer expectations
▪ Cold called and profiled prospective clients to better ensure pipeline

Education

MBA, Masters in Business Administration - Business Administration And Management

Chapman Graduate School of Business, Florida International University
Miami, FL
05.2016

BBA, Bachelors of Business Administration - Marketing Management

Landon Undergraduate School of Business, Florida International University
Miami, FL
08.2008

Skills

  • Key Account Management
  • Sales Strategy
  • B2B Relationship Building
  • Commercial Planning
  • Business Planning
  • Market Share Analysis
  • Supply Chain Optimization
  • Risk Management
  • Organizational Development
  • Negotiation Expertise
  • Problem Solving
  • Communication Strategy

Certification

  • Content Marketing | HubSpot Academy
  • Email Marketing | HubSpot Academy
  • Inbound Sales | HubSpot Academy
  • Six Sigma Green Belt | Simplilearn
  • Insurance License | 2-20 & 2-14

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

CORE COMPETENCIES

  • Spearheaded strategic initiatives, maintained consistent quality, and aligned product offerings with organizational goals.
  • Established and nurtured client connections by educating, referring, and aligning sales strategies with diverse client needs.
  • Took charge of cold calling, client profiling, and daily operations, ensuring streamlined workflows and customer satisfaction.
  • Successfully supervised and supported staff, fostering collaborative communication, and led teams to achieve organizational goals.

Timeline

Managing Director

Michy's Kitchen Inc
09.2019 - Current

Finance Manager

The Manifeston Firm, P.A.
06.2018 - 06.2020

Field Asset Manager

CDF Group
08.2012 - 06.2018

Sales Coach/PVP

Carnival Cruise Lines
09.2009 - 06.2012

Manager, Operation and Sales Support

KGFA Capital Partners
09.2001 - 07.2009

MBA, Masters in Business Administration - Business Administration And Management

Chapman Graduate School of Business, Florida International University

BBA, Bachelors of Business Administration - Marketing Management

Landon Undergraduate School of Business, Florida International University