Cesar Calderon
San Antonio,TX
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
2
2
years of professional experience
Work History
In-House Marketing Manager
Hilton Grand Vacations
San Antonio, TX
08.2022 - Current
- Developed and implemented tactical marketing plans to exceed plan; tour flow cost/sales efficiency and net volume targets for local marketing
- Recruit, hire and train Team Members for Marketing programs
- Manage and refine the relationship with Resort Operations, Business Management, Sales and Direct Marketing
- Champion Hilton quality customer care culture throughout all Marketing channels
- Maintain performance management standards
- Develop and manage relationships with local vendors
- Responsible for ongoing training to increase production
- Proactively seek and schedule ongoing workshops and training sessions to support maximum production, team building and corporate culture
- Monitor the Marketing Coordinator's sales pitches and customer interaction on a consistent basis
- Handle all Marketing related guest escalations
- Responsible for Marketing presence at Sales Centers, within property and/or special events
- Facilitate all marketing initiatives on the floor
- Responsible for monthly reviews and maintaining monthly goals
Education
BBA - Marketing
The University of Texas At San Antonio
San Antonio, TX08-2018
Skills
- Partnership Development
- Customer Acquisition
- Business Development
- Staff Management
- Vendor Relations
- Strategic Planning
- Marketing campaigns
- Market Analysis
- Customer Relationship Management (CRM)
- Retail Marketing
- Program Marketing
- Budget Administration
- Marketing Analytics
- Sales Enablement
- Brand Development
Accomplishments
- 2019 Marketer of the Year- Bluegreen Vacations
- 2023 Marketing Manager of the Year- Bluegreen Vacations
- Bluegreen Vacation's President's Club Winner in 2021, 2022, 2023
- 38 Months in a row of exceeding overall budget targets
Languages
English
Professional
Timeline
In-House Marketing Manager
Hilton Grand Vacations
08.2022 - Current
BBA - Marketing
The University of Texas At San Antonio
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