Cesar Cruz
Fort Lauderdale,FL
Summary
Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals.
Overview
8
8
years of professional experience
Work History
Web Sales Agent
PR Global Reservations
03.2022 - Current
- Improved the pre-sales process, resulting in a 15% increase in sales
- Increased customer retention by 23%
- Created an Excel database and sales dashboard for tracking sales process metrics
- Communicated with customers daily, provided friendly and courteous service, and answered questions
- Developed strong relationships with clients through excellent customer service and regular followups.
- Expanded client base by diligently prospecting new leads and effectively presenting product offerings.
Store Manager
Rent A Wheel / Rent A Tire
06.2020 - 02.2022
- Managed a team of 6 employees, and trained them in a variety of merchandising and organizational functions
- Managed the inventory and purchasing of over $45k per month
- Created a comprehensive store brand, including online marketing materials, store signage, and advertising
- Increased sales by 81% by implementing a new sales process and creating new sales materials
- Reduced buyer turnover from 52% to 27%, increasing annual sales by an average of $874,000.00.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Assistant Store Manager
Rent-A-Center
06.2019 - 06.2020
- Facilitated cross-functional collaboration with design and production staff to optimize products from ground up and enhance profit margins
- Established action plans for team members and helped each person attain objectives
- Taught new associates sales tactics and performance improvement techniques
- Helped sales professionals finalize customer sales and handled escalated concerns
- Opened and closed store, set up registers and secured cash
- Achieved consistent growth rate due to effective planning and management strategies
- Oversaw office operations and maintained store compliance.
Front Manager
Winn Dixie
11.2017 - 04.2019
- Delegated work to employees based on shift requirements, individual strengths and unique training
- Emphasized customer service excellence through ongoing training of front-line team members to improve customer service ratings
- Created and optimized employee schedules for shift coverage
- Promoted store loyalty program to increase customer engagement and drive consistent sales
- Answered phones to respond to customer inquiries and transfer calls to appropriate staff members
- Controlled cash movements and department expenses to maintain budgetary goals
- Monitored cash drawers in multiple checkout stations to verify adequate cash supply.
Floor Manager
Toys 'R' Us
10.2016 - 09.2017
- Improved administrative and procedural process to maximize accuracy and efficiency
- Assessed team member performance and developed improvement plans for weak points
- Managed inventory and stock levels in coordination with purchasing and receiving department
- Delegated tasks appropriate to individual employees to provide development opportunities
- Stayed up-to-date on extensive company products and services
- Performed quality assurance procedures to deliver products and services that met standard grade
- Connected with customers daily to understand needs, provide assistance and collect feedback to optimize operations.
Education
Psychobiology - Psychobiology
Broward College
Davie, FL05.2025
High School -
La Salle
León, Leon11.2013
Skills
- Sales
- Customer service
- Computer literacy
- Microsoft office
- Marketing
- Resilience Under Pressure
- Persuasion techniques
- Adaptability to Change
- Objection handling
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Timeline
Web Sales Agent
PR Global Reservations
03.2022 - Current
Store Manager
Rent A Wheel / Rent A Tire
06.2020 - 02.2022
Assistant Store Manager
Rent-A-Center
06.2019 - 06.2020
Front Manager
Winn Dixie
11.2017 - 04.2019
Floor Manager
Toys 'R' Us
10.2016 - 09.2017
Psychobiology - Psychobiology
Broward College
High School -
La Salle
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