Cesar Rey

1. Planning annual, quarterly, and monthly educational training schedules for the Direct Selling Division, according to marketing analysis and requirements.

2. Planning and organizing distributor events and training in each U.S. region; organizing and cooperating with doTERRA U.S. for large annual events and incentive travel for distributors according to company strategy.

3. Planning and drafting training and promotion materials according to market/customer requirements.

4. Optimizing the training system, searching for marketing information, and setting up different levels of education and training systems according to doTERRA's overall strategic plan.

5. Adjust the overall education, marketing/sales strategy of doTERRA to the level of development of the Latino Division and execute the plan according to the level of demands seeking to influence the culture and general language of doTERRA

6. Generate the bridge of proactive communication; educating, training, and generating the identity and image of the DOTERRA Latino division through monthly conference calls and social media every two weeks.

• According to company strategy and business requirements, I play a strategic role in developing the dōTERRA distributor training system, deploying training, education, and promotion materials, and leading the planning and implementation of large-scale conference events.
• Under the strategy of internationalization, conduct training and educational plans, monitor, and support training programs in the region and important markets.
  
  1. Planning annual, quarterly, and monthly training schedules for the Direct Selling Division according to marketing analysis and requirements. Planning and organizing distributor events and training in each U.S. region; organizing and cooperating with doTERRA U.S. for large annual events and incentive travel for distributors according to company strategy. Planning and drafting training and promotion material according to market requirements. Optimizing the training system, searching for marketing information, and setting up different levels of education and training systems according to doTERRA's overall strategic plan. Adjust the overall marketing and sales strategy of doTERRA to the level of development of the Latino Division, and execute the plan according to the level of demands, seeking to influence the culture and general language of doTERRA. To be a leader of opinion about the use and benefits of the essential oils dōTERRA, generating credibility, and supporting the processes of quality, research, and development that advance the corporation for the distribution of the products.
  7. Direct Account Managers focus on proactive service and project the resource as strategic planning: • Monitor sales and ensure timely recognition of the various levels of achievement.
  Instruct consultants on placement policy and how to properly request placement changes. Strategize with consultants by helping them set measurable goals, with an executable action plan to reach those goals.
  • Follow up weekly or monthly as needed to assess effectiveness, make adjustments, or set new goals.

• Business Development Director U.S. Spanish and Latin America
  I have been working for Nature’s Sunshine Products, Inc., for the last 6 years. I was originally hired in 2009 to occupy the position of General Manager for the Dominican Republic, which I served up until 2012. Subsequently, I was promoted to the position I currently serve from NSP headquarters in UTAH. Under this position, I have had the opportunity to work with the Latin American markets in the processes:
  
  
  • Portfolio analysis
  • Acknowledgment of better business practices, and channels of distribution
  • Launching of new products/segments
  • Registration and analysis of the regulatory environment in the regions
  • Training and developing business strategies/education
  • Implementing and executing business strategies

• General Manager at Nature’s Sunshine Products Dominicana, Dominican Republic, February 2009 - July 2012 (3 years, 6 months). During this time, I had the opportunity to direct and oversee all administrative functions in the business for NSP’s subsidiary in the Dominican Republic. Registration and launching of new products, leading and directing employees and distributors, serving as the legal representative of the company, financial management, importation of products, sales forecasting, and planning and execution of strategies were among the responsibilities. We reported directly to NSP’s International Department.
  An accomplishment worth sharing was the ability to harmonize our portfolio of products according to the adjustments of the regulatory system in the region and its different classifications.
  I also had the opportunity to greatly influence the commercial aspect of the business. The subsidiary went from losses to gains, achieving complete independence for all of its operations, and becoming self-sufficient.

• Health Education, Prevention, and Wellness at the Universal Health Foundation Medical Clinic.
  Presented the foundation as an institution available for the community, generating interest in understanding the most important problems, and educating community groups on the areas of prevention and identification of symptoms for the different chronic degenerative illnesses affecting the demographic involved. (Of 350,000 people, 90% spoke Spanish only, and had no other access to social security services.) The Foundation created a bridge between the community and the health services available.

• Training, education, marketing consultant, business consultant network area
• Implemented interactive elements into presentations to increase audience engagement.

• As Product Manager, I was driving strategic marketing and lifecycle management of Cardiovascular line of Products for the Company, focusing on driving RX segment growth, lead generation, value proposition development and marketing communication tactics.
  
  Assess Cardiovascular and Internal Medicine market potential and identify targeting product categories. Develop and drive implementation of marketing strategy to achieve revenue targets.
  
  Create effective marketing tactics to support lead generation and strategy execution.
  For each key product category, ensure full understanding of the market trends, consumer insights, customer needs, and competitive environment; therefore develop appropriate product positioning and key benefits.
  Proactively manage the product/technology lifecycle. Identify and recommend new products, proprietary formulations, or product improvement to grow or defend market share.
  Duties, Activities, and Responsibilities:
  National and Regional leadership to create value through marketing distribution innovation and product positioning.
  Quantify and update market size and growth potential, including competitive product/service strategies and tactics.
  Monitor competitive market successes and failures, and incorporate in product marketing strategy.
  Develop product concepts for key customers or distribution leaders and support customer pitch.
  Develop marketing communications plan to keep the target audience update.