Cezar Gomes
Kissimmee,Florida
Summary
Results-driven Store Manager with over 15 years of experience in strategic planning, P&L management, and operational excellence. Proven track record of maximizing profitability and consistently surpassing sales targets through data-driven decision-making. Expert in modernizing the retail experience by integrating digital tools with personalized clienteling. deeply committed to talent development, fostering cultures of accountability, and driving sustainable growth in competitive markets.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Store Manager
SIGNET Kay Jewelers
05.2023 - Current
- Orchestrated high-volume retail operations generating $4.6M in annual revenue, exceeding the store sales plan by 101.7% and delivering a 8.58% year-over-year (YoY) increase
- Engineered a tactical response to a 10.76% decline in YoY foot traffic, successfully offsetting the deficit by driving a 9.6% surge in Average Ticket Value (ATV) to $1,161 and improving conversion rates by 44bps
- Proven turnaround specialist with a history of revitalizing underperforming locations, notably transforming the Boca Raton store from a -67% performance deficit to 101% achievement within the first year
- Boosted operational efficiency with a 7.43% increase in Sales Per Labor Hour while maintaining a 4.9-star Google rating.
- Optimized labor efficiency and productivity, achieving a 7.43% increase in Sales Per Labor Hour (SPLH) to $353, while simultaneously maintaining a 4.90 Google Star Rating based on 281 reviews
- Drove high-margin service revenue by exceeding the jewelry repair plan by 102.60% and maintaining a 65% warranty attachment rate
- Strengthened operational integrity by leading teams through annual store audits to achieve "A" grade expectations and implementing data-driven inventory systems that significantly reduced discrepancies and losses
- Cultivated a robust leadership pipeline by mentoring high-potential associates, resulting in the promotion of multiple team members to Assistant Manager roles and one to General Manager
- Inspired a culture of purpose, leading the team to become one of the top two regional performers for St. Jude donations through passionate advocacy and community engagement
- Overcame organizational resistance to change by implementing structured training and a culture of recognition, turning new digital tools into a regular part of daily routines to enhance customer engagement
General Manager
SIGNET Jared The Galleria Of Jewelry
07.2021 - 06.2023
- Engaged and interacted with customers to create positive shopping experiences and drive revenue growth
- Boosted yearly profits through process optimization and improved training
- Achieved in personal sales goal
- Monitored store's repair margins
- Consistent custom designs sales
- Intensive trainings performed
- Recruited potential and talented individuals
- Social media influencer developer
Regional Special Events Sales Manager
Dana Augustine, Inc.
10.2020 - 08.2021
- Maintain consistent high level of customer service by creating and developing exceptional experiences and relationships with valuable guests
- Partnered with craftsman to deliver genuine custom design requests.
- Inspected for high standards quality control. Increased Sales by 110% during the first quarter
- Tracking for $5+ million in personal sales target YTD
- Build long-lasting partnership with Helzberg Diamonds, Kay jewelers, Zales and Signet's Banners, Regional Leadership and stakeholders
- Strategic onboarding with sales frontline to execute daily target goals
- Developed strong product knowledge across all categories
- Consistent organization development track record and goal oriented
Store Manager
SIGNET Kay Jewelers
02.2018 - 05.2020
- Managed $3.0+ million annual jewelry sales revenue
- Transformed performance from -67% to 101% during the first year
- Implemented robust business development plans by dividing a large goal into daily targets matched with leading exemplary behaviors across all direct reports to provide world-class guest experiences, resulting in achieved desired results
- Accomplished sales goals and boosted yearly revenue by $2.648 million through repeat client business - executed 6 diamond remount special events
- Increased sales volume by expanding high-end jewelry lines, including Levian, Leo Diamonds, Tolkowsky, Movado
- Led sales team of 10+ through annual store audits with scores in compliance with A grade expectations
- Reported to regional manager regarding all operations including staffing and resource management, sales forecasting and performance, overall P&L accountability, and YoY results
- Recruited and promoted talented team members to Assistant Manager roles, and 1 into General Manager
- Exceeded quota for credit card applications at 112% to plan
- Averaged jewelry repair margins at 140% to plan
- Awarded multi-year recognition into the "Signet Diamond Elite Club" - (100 Top Sales Managers Award)
- Achieved President Club Status (Top Award at Signet)
Assistant Manager
SIGNET Kay Jewelers
02.2015 - 02.2018
- Engaged and interacted with customers to create positive shopping experiences and drive revenue growth
- Exceeded quota for credit card applications to 12% over plan.
- Achieved in personal sales goal
- Monitored store's repair margins
- Awarded 2 goal medals for sales-joined "Signet Diamond Elite Club" for delivering $850K in sales
- Was selected to join company's 2017 and 2018 "Signet Diamond Elite Club" (100 Best Sales Personnel from 1,800 associates nationwide) for achieving $882K in sales against $600k goal
- Achieved President Club Incentive Trip 2016
Wholesaler Coordinator / Sales Representative
Trend International
01.1998 - 11.2011
- Developed multi-platform sales optimization plans with detailed focus on resource maximization and team productivity to ensure revenue targets are met. Adjusted gross margins, achievement rates and inventory plans by effectively identifying growth opportunities while managing areas of risk
- Orchestrated and delivered on local and overseas manufacturing forecasting, and robust business plans aligned with respective KPIs resulting in exceeded financial targets and ownership group's satisfaction
- Created talent development programs, incentive plans, and promoted team members into various roles.
- Delegated effectively while being a strong team motivator by celebrating performance results
- Developed personalized soft skills and sales management training plans to drive organic sales growth and sustainable performance gains
- Brand key spokesperson and presenter at national and international luxury and fine jewelry trade shows such as Jewelers International Showcase B2B Tradeshow and JCK Jewelry Show Networked and collaborated with global brands and C-level executives on joint efforts and partnership ventures
- Partnered with designers, craftsmen, and influencers, resulting in the ability to cater to special requests, unique pieces, and prestigious buyers in the industry
Skills
- Strategic Leadership
- Talent Development
- Operations & Sales
- Customer Excellence
Certification
- America Certified Diamontologist (2013)
- Certified Guild Gemologist (2018)
- GSI Essentials
LANGUAGES
Portuguese, Spanish.
Timeline
Store Manager
SIGNET Kay Jewelers
05.2023 - Current
General Manager
SIGNET Jared The Galleria Of Jewelry
07.2021 - 06.2023
Regional Special Events Sales Manager
Dana Augustine, Inc.
10.2020 - 08.2021
Store Manager
SIGNET Kay Jewelers
02.2018 - 05.2020
Assistant Manager
SIGNET Kay Jewelers
02.2015 - 02.2018
Wholesaler Coordinator / Sales Representative
Trend International
01.1998 - 11.2011