NESTELYNN M. GAY MSA MA

Over 20 years' experience in key managerial roles leading operational, project, programmatic, including business development initiatives across healthcare, retail, and brand management sectors, directing and supervising up to 16 direct-reports with a focus on quality, results-driven productivity, and uncompromising highest standards of customer service, sustaining single-department annual sales revenues up to $4.5M, credited for achieving an increase of specific category sales by 46%, driving brand management, marketability and profitability and achieving overall YOY corporate growth Successfully managed a $16M regional territory initiative for Ralph Lauren, overseeing merchandising strategy, partner relations, and in-store brand training across 20 stores across a multi-state territory, strengthening brands in highly competitive markets, contributing to national program expansion efforts valued at $400M Proven ability designing and managing scalable programs that improve internal workflows, enhance stakeholder engagement aligning with organizational goals, coordinating end-to-end execution of all phases of project planning/coordination of neurological healthcare conferences down to the minutest detail, supporting platforms across multiple neurological conditions for up to 400 attendees Multitasks effectively, learns new systems quickly, and completes multiple projects, running simultaneously, on-time or ahead of tightly scheduled, critical deadlines Utilized as a knowledgeable and respected resource, highly regarded and relied upon by all levels of management, peers, staff, business partners, and clients, the "go-to" professional and subject matter expert, to provide sound judgment, well-informed decision-making, and solutions to complex operations, marketing and sales methodologies, brand management, compliance, as well as vendor/client relations issues, through the implementation of effective strategic planning, when others cannot

Versatile Brand Manager/Project Coordinator with a background successfully executing diverse project tasks to meet deadlines. Highly skilled at communicating with colleagues, monitoring status, and achieving key milestones. Enthusiastic problem solver and talented team player with superior planning and decision-making skills.

• Digital Media Certification, 2024, Michigan State University, East Lansing, MI
• Media Analytics Certification, 2023, Michigan State University, East Lansing, MI