Colby Kerlin
Austin,TX
Summary
Dynamic sales leader and business consultant with a proven track record in driving revenue growth and creating operational efficiencies in the medical and industrial manufacturing sectors. Expertise in business development, regional sales management, and supply-chain optimization. Skilled at delivering consultative solutions to enhance operational efficiency and asset performance. Proficient in navigating complex sales cycles and managing C-level relationships to align strategies with organizational and customer goals.
Overview
10
10
years of professional experience
1
1
Certificate
Work History
Business Consultant
Pennybacker Solutions, LLC
Austin, Texas
01.2023 - 09.2024
- Enhanced operational efficiency in both biomedical and commercial manufacturing segments.
- Educated healthcare institutions and laboratory clinics on device maintenance, service, and service contracts, and CAP accreditation.
- Developed and implemented customized solutions to optimize client business processes and ERP management.
- Conducted analysis of business operations and processes to advise and optimize workflow, sales strategies, supply chain processes, and staff.
- Key Achievement: Advised best practices regarding laboratory equipment within the healthcare sector, increasing the laboratory's throughput by 17%.
Regional Business Development Manager
Avantik
Austin, TX
03.2021 - 01.2023
- Led the entire renewals lifecycle, from initial outreach to closing transactions, for medical labs, diagnostic labs, clinics, and healthcare institutions across the central USA region.
- Cultivated relationships with C-level stakeholders and directors, securing new business through targeted presentations and meetings that identified key opportunities and contract requirements.
- Collaborated effectively with internal teams (Finance, Equipment, Legal) to craft proposals, negotiate terms, and navigate procurement processes.
- Partnered cross-functionally with Sales, Equipment, Service, Legal, Marketing, and Finance teams to ensure seamless renewals and gather customer feedback for product enhancements.
- Proactively identified, escalated, and forecasted at-risk opportunities to mitigate churn and enhance customer retention.
- Identified and converted cross-selling opportunities to drive revenue growth and expand market share.
- Leveraged online platforms such as Salesforce, Zoho, and ZoomInfo to manage customer data and identify new customer prospects.
- Key Achievement: Successfully closed multi-year renewals with leading medical institutions and biomedical departments, including MD Anderson Cancer Research Center, Parkland Health, Houston Methodist, and GE Healthcare.
Sales Operations Manager
bulmorUSA
Austin, Texas
12.2019 - 03.2021
- Directed and coordinated day-to-day operational processes, products, services, and sales activities.
- Implemented process improvements to streamline operations, inventory overhead, and reduce operational costs.
- Led sales planning, development, and account management to grow existing accounts, increase customer success, and establish new sales accounts.
- Created monthly reports tracking key performance indicators such as revenue goals and customer satisfaction ratings.
- Processed all client transactions within CRM system
- Key Achievement: Designed infrastructure of on-site business operations and all departmental systematic processes.
OEM Parts Sales and Service Manager
Choice Bagging Equipment
Taylor, TX
12.2015 - 12.2019
- Managed international field-service team of 8 technicians and two inside sales representatives.
- Prepared weekly reports on sales progress against targets by monitoring daily sales and service orders within the department.
- Developed comprehensive SOPs for departmental training.
- Evaluated employee job performance, executed yearly reviews, and annual pay raises.
- Assisted customers with product selection, order placement, delivery follow-up, billing inquiries.
- Maintained accurate records of customer interactions, transactions, and account information within the company's ERP system.
- Key Achievement: First sales manager to lead department to over $2.125 million in sales.
Warehouse Manager
Choice Bagging Equipment
Taylor, TX
03.2015 - 12.2015
- Oversaw warehouse operations including receiving, storage, packing, unpacking, shipping, receiving functions.
- Developed and implemented supply chain strategies to optimize inventory levels, reduce costs, and improve delivery times.
- Coordinated with vendors to ensure timely availability of raw materials for production.
- Collaborated with Production team to design efficient logistics solutions for project management and product distribution.
- Identified potential suppliers and negotiated contracts that met the company's needs in terms of pricing, quality, service level agreements.
- Liaised with carriers regarding shipment issues; resolving discrepancies between carriers' invoices and records.
- Coordinated and monitored the receipt, storage, and dispatch of goods within the warehouse.
- Utilized inventory management software to track stock levels and maintain accurate records.
- Planned and implemented efficient warehousing systems for incoming and outgoing goods.
- Monitored staff performance, identified areas for improvement, and provided training as needed.
- Communicated regularly with other departments regarding supply chain activities.
- Partnered with leadership team to resolve order management challenges, safety or regulatory issues.
- Facilitated team meetings to communicate goals, updates, and solicit feedback for continuous improvement.
- Managed day-to-day logistics operations, monitoring incoming deliveries and overseeing personnel tasks.
- Coordinated and monitored inbound and outgoing deliveries, keeping abreast of delays and other issues.
Education
Associate of Arts - Business Administration And Management
Sam Houston State University
Huntsville, TX05-2005
Skills
- Revenue Generation
- Business Development
- C-Suite Engagement
- Consultative & Relationship Selling
- Pipeline Forecasting and Management
- Managing Complex Sales-Cycles
- Account Management
- Project Management
- Customer & Product Support
- SLA's & Contract Negotiation
- CRM Platforms
- Customer Acquisition & Retention
- Market Trend Analysis
- KPI Indexing
- Proposal Generation
- Lead Generation & Prospecting
- Sales Tracking
- Team Leadership
- Process Improvement
- Strategic Sales Strategies
Certification
- UBT Certification - Sales Planning and Prospecting Skills
Accomplishments
*Listed within Company Experience*
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every day of our lives we are on the verge of making those changes that would make all the difference.
Mignon McLaughlin
Timeline
Business Consultant
Pennybacker Solutions, LLC
01.2023 - 09.2024
Regional Business Development Manager
Avantik
03.2021 - 01.2023
Sales Operations Manager
bulmorUSA
12.2019 - 03.2021
OEM Parts Sales and Service Manager
Choice Bagging Equipment
12.2015 - 12.2019
Warehouse Manager
Choice Bagging Equipment
03.2015 - 12.2015
Associate of Arts - Business Administration And Management
Sam Houston State University
References
References available upon request.
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