Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Chad Carlson

Monticello,MN

Summary

Dynamic New Business Development Manager with JB Group Foods, driving a 12% increase in sales revenue through strategic brand development and cross-functional collaboration. Proven expertise in negotiation and data interpretation, successfully expanding client relationships and achieving double-digit growth in competitive markets.

Overview

18
18
years of professional experience
1
1
Certification

Work History

New Business Development Manager

JB Group Foods
Saint Michael, MN
06.2024 - 06.2025
  • Increased Sales Revenue by 12% while increasing sales by over 10% with new and current retailers in cases and weight
  • Increased brand awareness, sales and sales revenue through marketing and cost analysis
  • Promoted and contributed to new items and capability development based on data analysis
  • Competed and won bids for Commodity items driving double digit growth
  • Responsible for Corporate Headquarter calls to Albertsons, Target, Coborn’s, UNFI, Cub, Knowlan’s, Hornbacher’s, Dierberg’s and Hugos
  • Collaborated with national manufacturers, gained distribution and new customers, increasing sales by double digits.

Key Account Manger

Ruiz Foods
Dallas, TX
03.2016 - 06.2024
  • Successfully manage and develop relations with Brokers, retailers locally and nationally
  • Collaborating with multiple departments creating a win - win in supporting forecast initiatives
  • Responsible for forecasting and managing trade funds to create a 500K savings
  • Thorough analyzing of data provides pivoting quickly to exceed expectations
  • Responsible for Corporate buyers calls for Target and UNFI Retailers Nationally creating resources over a vast network/ Grew Target sales from 6 million to12 million annually
  • Ability to create presentations, train new items, analysis, yearly results to brokers and retailers
  • Successfully launched new Brands with cross functionality in multiple departments using IRI Data and market trends

Sales Manager

Thorpe Distribution
Rogers, MN
12.2015 - 03.2016
  • Coordinated retail development for Polar and Ice Brands, achieving 20% sales growth.
  • Designed local marketing execution plans for brands, including Monster.
  • Managed data to improve forecasts, display sales, and merchandising strategies.
  • Identified leads and qualified prospects to drive sales expansion.

CSR/Team Lead

Schwan’s Consumer Brand Foods
Minneapolis, MN
11.2007 - 12.2015
  • Planned and executed special events, including holiday celebrations and promotional days.
  • Developed strategies that consistently increased sales revenue.
  • Collaborated with marketing team to create impactful campaigns enhancing brand awareness.
  • Achieved recognition as top national performer for seven consecutive years, driving double-digit growth in sales across all routes.

Education

Certificate - Radio Television, FCC Permit

Brown Institute
Minneapolis, MN
05.1993

Course work in Marketing -

Lower Columbia
Lower Columbia, WA
01.1991

Skills

  • Brand development and marketing expertise
  • Negotiation and presentation skills
  • Cross-functional collaboration
  • Client relationship management
  • Competitive and market analysis
  • Revenue and sales forecasting
  • Data interpretation and software proficiency

Certification

  • The Gap Partnership- The Skilled Negotiator
  • SALSA- Ruiz Foods Leadership Training

Timeline

New Business Development Manager

JB Group Foods
06.2024 - 06.2025

Key Account Manger

Ruiz Foods
03.2016 - 06.2024

Sales Manager

Thorpe Distribution
12.2015 - 03.2016

CSR/Team Lead

Schwan’s Consumer Brand Foods
11.2007 - 12.2015

Certificate - Radio Television, FCC Permit

Brown Institute

Course work in Marketing -

Lower Columbia

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