Summary
Overview
Work History
Education
Work History
Skills
References
Timeline
GeneralManager

Chad Cruz

Medical Sales and Business Development Professional
Danville,CA

Summary

Medical Device Sales and Business Development Specialist with over 14 years of proven success in both a large scale fortune 500 company and disruptive new tech start-up. Sales acumen coupled with professional physical therapy background provides a hybridized approach to health care system integration and business development that is extremely effective and ideal for positioning of new technologies and services.

Overview

15
15
years of professional experience

Work History

Senior Territory Manager

Inspire Medical Systems
, CA
07.2015 - Current
  • Brought a start-up technology to a two state territory (CA, OR,.)
  • Worked with physician champions, C-Suite , VAC committees and contracting to enable comprehensive program development
  • In three years was able to integrate new technology into Stanford, UCSF, V.A., Kaiser and Sutter including over 10 hospitals
  • Achieved the first Kaiser contract in company history resulting in the first two Kaiser accounts in the United States and ultimately a National Contract
  • 2020 Revenue total of over 1.24M with split territory and 54% growth
  • 2019 Revenue total of over $1.97M with over 40% growth
  • 2018 Revenue total of over $1.41M at 128% to plan with over 67% growth
  • 2017 Revenue total of $848,000 at 120% to plan with over 53% growth

Territory Manager

Medtronic-Neuromodulation-Spinal Cord Stimulation and ITB
05.2010 - 07.2015
  • Generated $3.8M in annual device and drug sales for two therapies in 1 year.
  • Achieved up to 107% of plan by turning around failing territory and simultaneously opening the first academic account for the therapy in the region
  • Ranked #2 nationally for ITB therapy in 2013 at 129% to plan with 31% new patient growth, resulting in awarding of Star Achiever Award
  • Introduced the first social media direct to patient advertising initiative for SCS/ITB in the Nation
  • Selected as "beta-testing" site for cancer pain program development-resulting in one of the largest growth accounts for cancer pain in the country
  • Developed a clinical outcomes standard that was adopted nationally as the standard for the therapy company wide

Clinical Specialist 

Medtronic-Neuromodulation-Spinal Cord Stimulation and ITB 
01.2008 - 05.2010
  • Full surgical support for implants-Pain Physicians, Neurosurgeons, Orthopedic Physicians
  • Ownership of entire care continuum for therapy-from OR to clinic and long term 
  • Responsible for new surgeon training in the field
  • Regular referral activity including direct to patient events and physician dinners/lunch

Physical Therapist 

St. Mary's Hospital 
11.2006 - 01.2008
  • Provided physical therapy services at in-patient neurologic rehab center (strokes, TBI, and spinal cord injuries) and outpatient orthopedic clinic.
  • Member of orthopedic team rounds 
  • Regular representative of the hospital at public speaking events 

Education

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University of California San Francisco
01.2006 -

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University of California San Diego 
01.2000 -

Work History

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Physical Therapy Aide 
01.2000 - 01.2003

-worked in a high level orthopedic physical therapy clinic providing assistance to Physical Therapists

Professional Triathlete 
01.2000 - 01.2002

-low level sponsored Olympic Distance Triathlete 

Intercollegiate Triathlon Team 
01.1997 - 01.2000

-UCSD Triathlon Team Member

Skills

    Integrate Online Strategies Certificate Course, University of San Francisco, 2012-13

Medtronic Leadership Development Academy , 2014-15

Karass Effective Negotiating Seminar, 2013-14

Medtronic Flex Program for Leadership and Mentor Program , 2012-13

References

Rob Moxon-Regional Sales Manager, NeuroPace (c) 650-314-8697,

Robert.m.moxon@gmail.com

Note: Former Sales Rep and Mentor at Medtronic

Dave Meyer, Nalu Area Vice President
(c) 559-269-0002,

dave.meyer17@icloud.com

Note: Former VP of Sales at Medtronic

Jeff Esbjerg, Abbott Area Vice President
(c) 011-61-409-161-205 (Australia),

jeffrey.esbjerg@abbott.com

Note: Former Regional Manager at Medtronic

Jacquie Fedo, Summit Biolabs VP of Operations

(c) 303-748-4161

jfedo123@gmail.com

Note: Former Regional Manager at Medtronic

Timeline

Senior Territory Manager

Inspire Medical Systems
07.2015 - Current

Territory Manager

Medtronic-Neuromodulation-Spinal Cord Stimulation and ITB
05.2010 - 07.2015

Clinical Specialist 

Medtronic-Neuromodulation-Spinal Cord Stimulation and ITB 
01.2008 - 05.2010

Physical Therapist 

St. Mary's Hospital 
11.2006 - 01.2008

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University of California San Francisco
01.2006 -

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University of California San Diego 
01.2000 -
Chad CruzMedical Sales and Business Development Professional