
Senior creative operations leader with decades of experience leading global content production for the largest brands in the world. Expert at driving operational efficiency at scale, and brand integrity across digital, packaging, studio and 3-D ecosystems. Vast experience in building world class studios, workflows and teams that provide competitive advantages through automation, technology, agency partnerships, and team culture that inspires the creation of differentiated and actionable content that drives results
Managed $40m content creation budget and workflow in support of all channels of creative production
Led multidisciplinary global production teams across the US, China and India
Procured and managed global and domestic agency partnerships to scale business. Developed efficient around the clock production teams
Developed and implemented creative brand standards to achieve omni-channel brand consistently across channels
Built world class 275,000 sq ft creative studio in NE MPLS (Winter Street Studio). From business case, ELT sell through, land acquisition, design and build oversight, hiring, workflow optimization and operationalized day-to-day management
Managed continuous creative operations through entirety of the pandemic, including global teams.
Managed Target's internal production studios in support of owned brands for Target.com and Target's Sunday print circular
Reduced contractor spend by 50% wile increasing throughputs 60% by implementing efficiency and accountability with creative and production teams
Established content creation partnerships with agency's in Shanghai and Hong Kong. Developed agency partnerships in NY and LA for $10m apparel business
Implemented Target's first 3D content creation and built capabilities in US and India
Managed global creative production for multiple Fortune 500 retailers and CPG companies including Walmart, Bloomingdale's, Nike, Apple, Sears Holding Co, Harley Davidson, Hudson Bay, etc.
Oversight of global studios in support of clients in Europe, Canada, China, Australia, India and the US
Managed complex end-to-end workflow unique to each client
Responsible for creation of over 250,000 creative assets annually across clients, across regions, including still, motion and CGI content