Chad E. Schneider
Senior Sales Executive
Summary
Experienced Sales Leader | Medical Equipment & Enterprise Sales Specialist
Dynamic sales leader with over 20 years of success driving revenue growth and leading diverse, cross-functional teams. Extensive expertise in conducting client needs assessments and utilizing a consultative sales approach within the medical equipment sector. Consistently exceed sales and revenue targets by identifying growth opportunities and aligning solutions with client objectives.
Proven track record of full-cycle sales management: identifying and qualifying prospects, generating leads, delivering compelling product demonstrations, negotiating contracts, and closing high-value deals. Adept at uncovering multi-million-dollar opportunities and leveraging business insights to drive enterprise expansion and create organizational value.
Renowned for exceptional communication skills, strategic negotiation abilities, and an acute ability to assess client needs. Skilled at developing tactical business solutions that drive focus, fuel growth, and achieve measurable success.
Overview
18
18
years of professional experience
Work History
Health Systems Director
Beckman Coulter Diagnostics
Florida
01.2023 - Current
- Responsible for building strategic partnerships with C-suite executives across hospital networks, gaining deep insight into their organizational goals and delivering tailored solutions to drive business outcomes
- Develop and lead the strategic year-over-year (YOY) business plan for each health system, aligning key value drivers for both the customer and Beckman Coulter to drive revenue growth and foster long-term, sustainable partnerships
- Collaborate with Area Directors and Regional Sales Managers to ensure alignment between local teams and overarching Health System strategy, while providing both formal and informal leadership, coaching, and mentorship to sales representatives
- Manage a $37M book of business across 13 Integrated Delivery Networks (IDNs), including major health systems such as Advent Health, UF Health, BayCare, Baptist Health Jacksonville, and Broward Health
- Negotiated a multiple IDN agreement, securing $60M in revenue and 2 basis points increase in portfolio profitability by transitioning the clients to a mutually beneficial pricing model that drove long-term value and alignment
- Won multiple competitive and base business RFPs across core laboratory service lines—including clinical chemistry, immunoassays, hematology, and urinalysis—strengthening foundational business and creating a pipeline for future growth opportunities
- Ranked #4 nationally in 2024, recognizing top performance and excellence in sales execution within a competitive field
Regional Sales Director
Sight Diagnostics
Chicago, IL
01.2021 - 01.2023
- Built and led a full-scale sales operation from the ground up, aligning U.S. corporate goals with a focused strategy for point-of-care OLO market penetration
- Hired and managed a National Sales team of 7 direct reports (6 Sales Managers and 1 Inside Sales Representative)
- Designed and optimized the end-to-end sales process, including sales mapping, training programs, and implementation of new CRM tools to drive efficiency and scalability
- Executed a go-to-market strategy and successfully commercialized OLO, a next-generation point-of-care hematology analyzer powered by microscopy-based artificial intelligence and machine learning
- Placed 200+ instruments and exceeded test kit projections within the first year of market entry, driving strong adoption and revenue growth for a startup organization during its initial commercialization phase
- Implemented 15 hospital collaboration agreements, leveraging real-world use case data to drive operational and clinical improvements at the point of care
- Grew a high-performing book of business from $0 to $2.5M in annual revenue
- Cultivated a strong, sustainable network of IDN executives, leveraging next-generation point-of-care technology to advance national account strategies and support group purchasing initiatives
- Developed strategic, value-based accounts across a diversified portfolio, including Oncology, Emergency Departments, Operating Rooms, Pediatrics, OBGYN, Laboratories, Ambulatory and Rural Health sites, as well as physician-owned labs
Regional Sales Director, Molecular Business
Luminex Corporation
Chicago, IL
01.2019 - 01.2021
- Coached and developed sales representatives, enabling strategic new business development, organic growth, and achievement of personal performance goals
- Certified in Situational Leadership
- Drove organizational success and culture transformation by focusing on market expansion, category evolution, cost containment, and value creation within the syndromic multiplex molecular diagnostics portfolio
- Increased revenue by $2M in 2020 through the successful launch of cross-functional team initiatives spanning Applications, Clinical Support, IT, Sales, and Marketing—driving alignment, efficiency, and commercial impact across multiple vertical
- Recipient of the 2020 Platinum President's Club Award, recognizing top performance and exceptional contributions to sales excellence
- Achieved 42% year-over-year recurring revenue growth, 130% to goal in instrument placements, and over $2M in revenue growth in 2020
- Successfully grew core business by 20% during the COVID-19 pandemic, despite significant internal and external resource reallocation toward SARS-CoV-2 testing initiatives
- Identified and developed key opinion leaders (KOLs) and local thought leaders, directly driving $1M+ in new revenue through strategic influence and market adoption
- Developed and managed strategic Corporate Account relationships, including major hospital IDNs and Group Purchasing Organizations (GPOs), to drive alignment, access, and long-term growth opportunities
Associate Director, Global Market Development
Thermo Fisher Scientific
Chicago, IL
01.2016 - 01.2019
- Managed a team of five Global Market Development Managers (ranging from Associate to Senior Manager level), supporting an $800M Protein and Cell Analysis business unit with a strategic focus on engagement across major pharmaceutical companies and academic institutions
- Developed and executed marketing plans to drive SEO performance for Protein and Cell Analysis web content
- Of the 6.5M total site visits in 2018, 4.9M were driven by SEO, representing a 25% year-over-year increase in organic traffic
- Improved user engagement, evidenced by an 18% year-over-year reduction in bounce rate, reflecting more effective content strategy and enhanced user experience
- Generated 8,000+ global marketing-qualified leads and achieved a customer satisfaction score of 93%, driving both pipeline growth and strong brand loyalty
- Collaborated with the loyalty team on strategic product-focused initiatives aimed at shifting customer buying behaviors, resulting in 3,000+ new customers and $10.5M in revenue
- Partnered with the R&D team to lead global customer-facing 'Scientist-to-Scientist' events, focused on education, relationship building, and revenue growth
- These initiatives generated 1,500 marketing-qualified leads and strengthened scientific engagement
- Recipient of the 2017 Biosciences Marketing Award for Customer Engagement, and honored with a second consecutive nomination in 2018 for continued excellence in driving customer connection and impact
Director of Strategic Accounts
Luminex Corporation, Nanosphere, Inc.
01.2014 - 01.2015
- Led overall strategy, execution, and operational management for seven high-impact IDN Health Systems within the Molecular Laboratory Diagnostics business, driving alignment, growth, and long-term partnerships
- Secured multi-year contracts across 90% of IDN coverage, delivering 10% year-over-year recurring revenue growth on a $28M book of business, and establishing long-term stability and expansion opportunities
- Closed over $5M in new competitive business, capturing market share and driving growth through strategic positioning and effective sales execution
- Retained 100% of base business across my territory in a highly competitive and commoditized market, demonstrating strong customer loyalty and consistent value delivery
- Recipient of the 2014 President's Club Award, recognizing top-tier performance and outstanding sales achievement
- Served on the Sales Advisory Board, contributing to strategic partnerships, growth initiatives, and transformative business opportunities through cross-functional collaboration and market insight
- Member of the Verigene II Research Board, contributing to product development insights, clinical relevance, and strategic direction for next-generation molecular diagnostics, FDA approved in 2023, Liaison Plex
Senior Molecular Business Manager
Luminex Corporation, Nanosphere, Inc.
01.2011 - 01.2014
- Led hospital operations across the Midwest region, driving adoption and deployment of multiplexed syndromic molecular testing solutions.
- Spearheaded market introduction by identifying and targeting high-impact strategic accounts to accelerate penetration and regional uptake.
- Developed and executed data-driven, territory-specific strategies to optimize performance and maximize growth.
- Closed 32 hospital sites, generating a projected $4.2M in annual recurring revenue from Infectious Disease testing solutions.
- Closed over $1.5M in Verigene platform hardware sales, finishing 170% to plan in both 2012 and 2013, and significantly exceeding sales targets through strategic account development and competitive positioning.
- Ranked #1 in sales performance in both 2012 and 2013, driving 20% year-over-year territory growth and setting the standard for excellence in a competitive market.
- Promoted to Director of Strategic Accounts, assuming full P&L responsibility and managing a $28M book of business, with a focus on driving growth, profitability, and long-term strategic partnerships.
Account Executive
KCI Therapeutic Support Systems
Chicago, IL
01.2011 - 12.2011
- Supported growth and utilization of therapeutic hospital bed surfaces, with a targeted focus on critical care areas serving highly acute patient populations
- Achieved 500% of critical care sales target in Q2 2011, effectively doubling the full-year 2010 performance by mid-year, demonstrating rapid growth and exceptional execution in a high-acuity market segment
- Recipient of the 2011 Sales Simulation Individual Award and Team Award, recognizing exceptional performance, collaboration, and strategic execution in a competitive sales training environment
Clinical Sales Specialist
Advandx Inc.
Chicago, IL
01.2007 - 12.2010
- Marketed molecular-based, in-vitro diagnostic tests designed to support targeted antibiotic therapy for patients with bloodstream infections, enhancing clinical decision-making and antimicrobial stewardship
- Increased territory revenue from $0 to $75,000 in 2007, $75,000 to $350,000 in 2008, $350,000 to $700,000 in 2009, and from $700,000 to 1.1 million in 2010
- Consistently gained market share and secured new business from over 30 hospitals nationwide, driving competitive wins and expanding brand presence across key healthcare systems
- Educated clinicians, microbiologists, and pharmacists on optimized antibiotic utilization using the PNA FISH platform, enhancing rapid diagnostics and supporting antimicrobial stewardship initiatives
- Led new client acquisition and revenue growth across a 15-state territory, driving market expansion and long-term account development in a competitive landscape
Education
Bachelor of Science - Finance
University of Missouri
Columbia, MOSkills
Strategic sales management
Team leadership
Strategic market entry
Portfolio expansion
Launch strategy development
Sales cycle management
Partnership development
Sales proficiency coaching
Challenger Selling
Consultative selling
Client-focused selling
Adaptive leadership
Product management expertise
Integrated IDN management
Healthcare systems expertise
Point-of-care testing
Product deployment
Healthcare sales experience
Life Sciences
IDN contracting expertise
Diagnostic testing expertise
Medical device expertise
Molecular testing expertise
Timeline
Health Systems Director
Beckman Coulter Diagnostics
01.2023 - Current
Regional Sales Director
Sight Diagnostics
01.2021 - 01.2023
Regional Sales Director, Molecular Business
Luminex Corporation
01.2019 - 01.2021
Associate Director, Global Market Development
Thermo Fisher Scientific
01.2016 - 01.2019
Director of Strategic Accounts
Luminex Corporation, Nanosphere, Inc.
01.2014 - 01.2015
Senior Molecular Business Manager
Luminex Corporation, Nanosphere, Inc.
01.2011 - 01.2014
Account Executive
KCI Therapeutic Support Systems
01.2011 - 12.2011
Clinical Sales Specialist
Advandx Inc.
01.2007 - 12.2010
Bachelor of Science - Finance
University of Missouri