Chad Farnsworth
Irvine,CA
Summary
Seasoned Territory Manager with 8 years in Cannabis and over 15 years of sales experience. Energetic, friendly, enthusiastic, and ready to be part of the growing team at Jetty. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Highly Skilled in relationship building and currently possess deep connections with buyers in the Cannabis space. Ability to use analytical skills and industry knowledge to develop innovative strategies for success.
Overview
11
11
years of professional experience
Work History
Regional Sales Manager
Clade 9
11.2021 - Current
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Regional Sales Manager
Caliva
12.2019 - 11.2021
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Regional Sales Manager
Surterra Wellness
10.2019 - 12.2019
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
Regional Sales Manager
THC Design
09.2018 - 10.2019
- Identified opportunities for growth within the Orange County territory and collaborated with sales teams to reach $100k sales goal in the first 2 months
- Increased sales revenue by developing and implementing strategic territory plans.
- Set ambitious yet achievable sales targets for the territory team; provided motivation through ongoing coaching and guidance towards goal attainment.
- Established strong relationships with key clients, boosting customer retention rates.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
Regional Sales Manager
Shelf Life Distributing
06.2016 - 07.2018
- Achieved 50% overall growth in territory in the first month by opening and growing 10 new high profile accounts
- Hit sales goals, and market share through proactive management of the territory
- Seamlessly transitioned into new territories and applied strategies to develop existing accounts
- Prospected at least 30 leads per week and pursued opportunities to lock in paying customers off potential connections
- Established successful account relationships with buyers and bud tenders by building rapport and maintaining consistent communication
Senior Territory Sales Manager
Melin Brand
03.2014 - 01.2016
- Implemented marketing and sales campaigns to effectively brand a high-end premium product
- Grew business sales by 100% in the first year through effective cross selling, exceptional customer service and cold calling
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Surpassed quarterly sales targets consistently through diligent prospecting efforts and strong negotiation skills.
- Leveraged strong analytical skills to assess territory performance, identifying areas for improvement and implementing targeted action plans.
- Mentored junior sales staff, sharing best practices and improving overall team performance.
Education
Associate of Arts - Journalism
Fresno
Fresno, CASales And Marketing Education -
Orange Coast College
Costa Mesa, CAThe Daily Aztec - Journalism
San Diego State University
San Diego, CATony Robbins Business Mastery -
Las Vegas
Skills
- Knowledgeable in all things Cannabis
- Interpersonal skills
- Territory management
- Cold calling
- Converting leads
- Relationship and account development
- Customer Service
- Strategic Planning
- Proficiency in Google suite
- Sales Leadership
Affiliations
- California Cannabis Advocates
- California NORML member
- LBCA member
Timeline
Regional Sales Manager
Clade 9
11.2021 - Current
Regional Sales Manager
Caliva
12.2019 - 11.2021
Regional Sales Manager
Surterra Wellness
10.2019 - 12.2019
Regional Sales Manager
THC Design
09.2018 - 10.2019
Regional Sales Manager
Shelf Life Distributing
06.2016 - 07.2018
Senior Territory Sales Manager
Melin Brand
03.2014 - 01.2016
Tony Robbins Business Mastery -
Las Vegas
Associate of Arts - Journalism
Fresno
Sales And Marketing Education -
Orange Coast College
The Daily Aztec - Journalism
San Diego State University
Similar Profiles
Diana Yamileth Ayala EscobarDiana Yamileth Ayala Escobar
Monitoring and Evaluation Specialist at CLADE and Foro Dakar HondurasMonitoring and Evaluation Specialist at CLADE and Foro Dakar Honduras
Purandhar GaddamPurandhar Gaddam
Sales & Business Consultant at 9 & 9 DigisoftSales & Business Consultant at 9 & 9 Digisoft
Reagan CarverReagan Carver
Crew Team Member at Cloud 9 trampoline parkCrew Team Member at Cloud 9 trampoline park