Chad Graham

• Led the brand development and marketing strategies for Cavender's stores and Cavender's Branded Products
• Provided leadership for the marketing team that includes digital and social marketing, CRM/CDP programs, loyalty, creative direction and photography
• Managed public relations and agency relationships
• Establish budget to support omni-channel approach for building relationships with customers
• Plan promotions with merchandising team
• Create brand identity models for the Cavender's retail brand as well as the retail owned in-house brands.
• Planned and coordinated marketing events, programs and conferences.
• Conducted A and B testing on landing pages and emails to optimize conversion rates on various digital campaigns.
• Established overall marketing and go-to-market strategy, budgets and goals.
• Organized monthly meetings with internal stakeholders to discuss progress on current projects and brainstorm ideas for future initiatives.
• Negotiated contracts with third party vendors in order to secure cost savings without compromising quality standards.
• Directed advertising efforts across multiple channels such as print, packaging, digital, radio, television, and out-of-home.
• Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
• Reviewed and approved graphic design work by assessing for adherence to brief objectives, brand requirements and predetermined specifications.

• Oversee customer facing communications and relationship building efforts
• Drive annual marketing strategy and engagement planning for all areas of marketing
• Work with merchant and product innovation team to plan product launch initiatives and promotional calendar outline
• Drive agency relationship, ensuring messaging is within QT Brand Identity Model
• Led in-house creative team ensuring the brand aligns with Store Development executions
• Product owner of mobile app experience for launch phase and initial phases
• New Business initiative built the brand positioning strategy for MedWise Urgent Care, a new business under the QuikTrip umbrella
• As part of this initiative, built all brand assets and direction
• Guided leadership in the adoption of the 'why' behind MedWise, driving differentiation in the urgent care space
• Grand Opening planning through website development integrating patient payment, privacy and appointment scheduling
• Established primary customer persona for initial awareness targeting via social channels and targeted campaigns.
• Led team meetings and one-on-one coaching sessions to continuously improve performance.
• Developed and implemented strategies to increase customer satisfaction and loyalty.

• Lead and implemented a reorganized brand structure, reducing Cabela's brands from 256 plus brands with little meaning to eight brands with defined purpose and positioning
• Established brand architecture that provides parameters to each brand
• Developed omni-channel launch strategy for select portfolio brands
• Plan included print, digital and social elements targeting new consumers and existing customers
• Manage agency relationship
• Provide brand direction for development of new product.
• Oversaw and developed strategic marketing and promotional plans for new product roll-outs.

• Led development of new business proposals
• Create packaging solutions for retailers and consumer packaging goods companies through graphic design, photography and structural design
• Generate color management and material management programs for seasonal and brand collections.
• Identified needs of customers promptly and efficiently.
• Provided excellent service and attention to customers when face-to-face or through phone conversations.

• Provide shopper marketing strategy and direction for Novartis
• Developed retail specific plans to launch Prevacid 24HR and cause marketing type programs
• Manage team of account executives and managed client relationship and brand direction
• Supported brands such as Excedrin, Theraflu and Benefiber.
• Cross-sold additional products and services to increase profitability within accounts.
• Reviewed advertising copy, design comps, and final art to approve work.

• Led development of new business proposals
• Develop private label packaging solutions for retailers and Consumer Packaged Goods
• Responsible for creative teams in Hong Kong, Shenzen, Shanghai and Bentonville.
• Designed work that strongly communicated brand narrative, goals and concepts.
• Proposed concepts using rough sketches, storyboards or mood boards.
• Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
• Managed a team of designers, copywriters, photographers, illustrators, structural designers, and other creatives.

• Produced marketing services to support promotional events, trade show and in-store display opportunities
• These activities were designed to generate sales or engagement with branded properties.
• Coordinated with internal departments to ensure successful execution of marketing initiatives.
• Planned and executed trade shows and special events as part of overall marketing strategy.
• Developed and implemented marketing strategies to increase brand awareness and recognition.

• Provide creative and strategic direction of Michaels brand
• Drove the execution of consumer communication with collaborative strategies with merchandising organization through various print advertising
• Provided brand direction for private label packaging
• Manage production team and creative team
• Direct outside agencies on consumer messaging.
• oversaw in-store sign programs.
• Led creative team meetings to share ideas and bring actionable plans to reality.
• Established relationships with agencies and freelancers to secure resources for projects.

• Create strategic solutions for in-store shopper marketing with focus on Proctor & Gamble brands
• Provide marketing solutions based upon insights derived from cross-functional research and account team
• Led creative team of Creative Directors, Art Directors, Multi-media team and Copy Writers.
• Developed processes for ensuring consistency in branding elements across all channels.
• Created presentations that effectively communicated project goals and objectives to stakeholders.
• Collaborated with other departments to execute projects and develop integrated solutions.
• Cultivated relationships with clients to ensure satisfaction with the creative process and results.
• Presented creative concepts to clients, refining based on feedback.

Smurfit

• Provided direction and supervised four creative teams which included: Associate Creative Directors, Copy Manager, Senior Art Directors, Art Directors, Copy Writers and CAD Artist
• Developed in-house photography studio
• Worked with agencies of record to provide direction on all customer campaigns and media direction
• Provided creative direction for the circular program and all in-store signing for Wal-Mart and SAM'S CLUB
• Worked with international division to provide support as needed.
• Conveyed and developed creative team design vision by defining group direction and goals.
• Set department quality standards and directed daily operations.

• Directed and supervised print advertising for all areas of Wal-Mart, which included monthly circulars, brochures and magazine ads.
• Managed a team of designers, copywriters, photographers, and other creatives.
• Lead brainstorming sessions to generate ideas for upcoming marketing initiatives.
• Collaborated with internal stakeholders to define project objectives and timelines.
• Directed photo shoots to ensure quality standards were met.
• Developed comprehensive style guides outlining branding guidelines for use by internal teams.

• Created projects from concept to production including design, cost and printing.
• Supervised junior art directors during concept development stages of projects.
• Reviewed proofs from outside vendors and provided feedback on print production quality.
• Developed departmental and store identities.
• Provided cost-effective concepts for employer.
• Directed and managed artists and project managers.

• Created concepts for seasonal, promotional and institutional signing.
• Developed signing and fixtures for marketing merchandise.
• Produced instructional letters for individual projects.
• Provided support on photo shoots related to the project's needs.
• Utilized Adobe Creative Suite for various design projects.
• Developed international signing for: Argentina, China, Mexico to generate sales or engagement with branded properties.