CHAD HEINTZ
Digital Marketing Specialist & Web Designer
Temecula,CA
Summary
Detail-oriented Digital Marketing Specialist passionate about developing and implementing initiatives to optimize digital marketing campaigns across all channels. Creative and technical versatility covering automated marketing, content development, e-commerce, and responsive web design employing various cloud-based apps and platforms.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Digital Marketing & E-Commerce Specialist / Web Content & Webmaster
MPOWER WEB SOLUTIONS
Temecula, CA
10.2012 - Current
- Assessed content and technical SEO needs and prepared strategies for short- and long-term client projects.
- Employed Google web analytics and PageSpeed insights to evaluate campaign success and identify opportunities and KPIs.
- Maintained and managed responsive content, server-side caching, and security updates (core, plugins, themes) for 25 WordPress-based websites.
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action to enhance project success.
- Supported product and program development across various industries including: Art & Photography, Automotive Marketing & PR, Business Consulting, Commercial & Business Interior Design, Health & Wellness, Industrial & Manufacturing, Medical Equipment & Supplies, and Real Estate.
Frontend (UI/UX) Designer / WordPress Consultant
GARAGE TEAM MAZDA / MAZDA USA
Costa Mesa, CA
08.2015 - 10.2015
- Assisted Marketing & Public Relations team in conversion of digital assets to responsive, SEO and web-ready formats.
- Contributed to front-end development and deployment (prototype/staging/production) for Mazda USA's "Drive for Good" marketing campaign.
- Reported to Sr VP of Digital Media as contracted consultant (200 hours) through Robert Half Technologies.
E-Commerce Project Consultant & Merchandising QA
HD Supply Facilities Management
San Diego, CA
06.2012 - 09.2012
- Amended methods and tactics for resolving e-commerce search-related issues and associated pain points for online customers https://hdsupplysolutions.com/shop/home.
- Compiled reports and analyzed results of successful changes/corrections using Adobe Analytics and Excel-based master dashboards for KPIs: Visits with Search Conversion; Revenue per Search; Keyword Performance.
- Recommended changes to product source data administrators (Siemens) and navigation nodes/web paths (IBM WebSphere) for final approval by product & sales managers.
Education
Bachelor of Arts - Business Administration, Integrated Marketing Communications, Retail Marketing Management, Strategic Marketing
02.2000 - 06.2003
Elected to American Marketing Association Student Chapter's Board of Directors in fall 2000. Served from 2000-2003 in various committees and leadership roles (i.e. Advertising, Communications, Corporate Sponsorship, Webmaster) supporting weekly chapter meetings, networking events, and scheduled professional conferences.
Skills
Adobe Creative Suite CC 2021: AI, PDF, PSD
Automated Marketing & Email
Digital Marketing Strategies & Tactics
E-Commerce: Shopify, WooCommerce
Frontend Development: CSS3/HTML5
Google AdWords (Pay-Per-Click) SEM
Google Analytics, PageSpeed & SEO
Landing & Sales Pages
Lead Generation & Sales Funneling
Microsoft Office 2016/365
Project Management: Asana, Basecamp, Trello
Responsive Web Design: WordPress CMS
Social Media Management: HootSuite Pro
Video Management: HTML5, Vimeo & YouTube
Zoom Online Meetings
Timeline
Frontend (UI/UX) Designer / WordPress Consultant - GARAGE TEAM MAZDA / MAZDA USA
08.2015 - 10.2015
Digital Marketing & E-Commerce Specialist / Web Content & Webmaster - MPOWER WEB SOLUTIONS
10.2012 - Current
E-Commerce Project Consultant & Merchandising QA - HD Supply Facilities Management
06.2012 - 09.2012
California State University - Fullerton - Bachelor of Arts, Business Administration, Integrated Marketing Communications, Retail Marketing Management, Strategic Marketing
02.2000 - 06.2003
PROFESSIONAL PORTFOLIO
• Adobe Creative Portfolio – https://chadjheintz-mpowerwebsol.myportfolio.com/
• LinkedIn Public Profile – https://www.linkedin.com/in/chadheintz/
• Professional Website https://mpowerwebsolutions.co/
SOFT SKILLS
- Active listener with strong observational & training skills.
- Approachable, helpful personality; empowering & supportive.
- Business acumen & agility; rapidly adapt to & apply new strategies & tactics.
- Creative problem-solving & brainstorming abilities.
- Dynamic learner & forward thinker; rapidly adapt to, apply & teach the use of new technologies.
- Strong work ethic with the ability to perform duties beyond expectations.
PROFESSIONAL PORTFOLIO
• Adobe Creative Portfolio – https://chadjheintz-mpowerwebsol.myportfolio.com/
• LinkedIn Public Profile – https://www.linkedin.com/in/chadheintz/
• Professional Website https://mpowerwebsolutions.co/
SOFT SKILLS
- Active listener with strong observational & training skills.
- Approachable, helpful personality; empowering & supportive.
- Business acumen & agility; rapidly adapt to & apply new strategies & tactics.
- Creative problem-solving & brainstorming abilities.
- Dynamic learner & forward thinker; rapidly adapt to, apply & teach the use of new technologies.
- Strong work ethic with the ability to perform duties beyond expectations.