Results-driven marketing professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.
Hi, I’m
Chad McClure
Ridgefield,WA
Summary
Overview
13
years of professional experience
Work History
alphabroder
Manager of Email Marketing Automation
08.2022 - Current
Job overview
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Both B2B and D2C
- Informed campaign and segmentation and send strategy leading to a 7% increase in open rates and 0.4% increase in click rates
- Lead the development and implementation of marketing automation strategies in Klaviyo resulting in a 300% increase in email-attributed revenue YoY
- Collaborate effectively with cross-functional teams to ensure seamless integration of customer data across channels
- Project managed a migration of 15 operational emails into Klaviyo from other platforms to unite our email marketing under one platform
- Communicate performance insights to stakeholders across the organization to ensure alignment between company goals and marketing initiatives
- Spearheaded efforts to include account based marketing in customer emails
- Integrated with third party tools to help develop monthly targeted email series to help scale sales efforts
- Developed Welcome Series to educate new customers on brands and services offered by alphabroder
Thrasio
Email Marketing Manager
07.2021 - 08.2022
Job overview
- Successfully managed multiple associates across a variety of Thrasio's DTC brands, providing guidance and strategies around email and SMS calendar planning and automations optimizations
- This contributed to email's nearly 320% YoY rev growth
- Set goals and objectives for my team and aids in prioritization of projects to ensure workload is spread evenly across direct reports
- Leads the email and SMS marketing strategy, quality assurance and content calendar on multiple DTC brands
- Develops A/B testing plan to optimize customer engagement
- Testing CTAs, email layouts, colors, verbiage, etc
- Report and interpret email and SMS analytics to upper management, regularly providing recommendations and next steps based on campaign performances
- Meet with cross-functional teams to determine goals, align calendar, and create cohesiveness across multiple channels
- Partnering with Retention Management to understand customer engagement leading to optimization of post purchase flows, segmentation, and RFM targeting helping to deliver the right message at the right time
Hannah Motors
Email Marketing Specialist
03.2012 - 07.2021
Job overview
- Modernized the company's email marketing program, migrating customer databases from an outdated automotive specific CRM to MailChimp leading to a 50% increase in deliverability and 30% increase in click through rate
- Designed, built, QA'd and sent email marketing campaigns for all 18 automotive and powersports locations
- Maintained a320,000 member customer database across multiple CRMs and ESPs
- Designed web pages based on knowledge of HTML, CSS, and UI/UX principles
- Conducted light front end development work on websites
- Managed members of the Web Department to make sure projects are handled quickly and effectively
Education
Washington State UniversityVancouver, WA
Bachelors of the Arts from Digital Technology and Culture
07.2021
University Overview
Skills
- Email and SMS Marketing
- Project Management
- Leadership
- Customer Loyalty and Retention
- Email analytics
- B2B Marketing
- Email reporting
- D2C Marketing
- Email scheduling
- Email campaign management
- Team leadership
- Transactional emails
Timeline
Manager of Email Marketing Automation
alphabroder
08.2022 - Current
Email Marketing Manager
Thrasio
07.2021 - 08.2022
Email Marketing Specialist
Hannah Motors
03.2012 - 07.2021
Washington State University
Bachelors of the Arts from Digital Technology and Culture
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