Chad Norby
Grand Forks
Summary
Accomplished General Sales Manager at Nelson Automotive Family, adept in CRM platforms and leadership, enhanced team performance and sales revenue through strategic planning and staff development. Demonstrated expertise in regulatory compliance and persuasive communication, achieving significant market share expansion.
Knowledgeable General Sales Manager with strong background in leading sales teams to achieve ambitious targets. Proven ability to develop and implement effective sales strategies, driving revenue growth and enhancing customer satisfaction. Demonstrated expertise in team leadership and relationship management.
Professional sales leader with proven track record in driving revenue growth and optimizing sales strategies. Strong focus on team collaboration, ensuring adaptability to changing market conditions, and achieving results. Expertise in customer relationship management, sales forecasting, and staff development, with keen ability to motivate and lead teams towards surpassing targets. Renowned for strategic planning, effective communication, and unwavering commitment to excellence.
Overview
34
34
years of professional experience
Work History
General Sales Manager
Nelson Automotive Family
01.2017 - Current
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Implemented effective pricing strategies that balanced profit margins while remaining competitive in the marketplace.
- Upheld company policies and implemented standards fairly.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong customer relationships.
- Cultivated a positive work environment that motivated staff members to exceed individual and team goals regularly.
- Expanded market share with proactive prospecting and lead generation efforts to identify new business opportunities.
Automotive Sales Manager
Corwin Chrysler Dodge Jeep RAM
02.2009 - 01.2017
- Ordered and maintained suitable inventory of new and pre-owned vehicles to achieve volume and gross profit objectives.
- Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations.
- Provided guidance on trade-in evaluations, ensuring accurate appraisals that benefited both customers and the dealership''s bottom line.
- Fostered a positive work environment by promoting teamwork, open communication, and ongoing professional development opportunities for staff members.
- Evaluated competitor pricing strategies and adjusted dealership rates as needed to maintain a competitive edge in the market.
Sales Manager
Aberdeen Chrysler Center
11.1999 - 01.2009
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within the team.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
Automotive Finance Manager
Aberdeen Chrysler Center
11.1997 - 11.1999
- Reviewed documentation and identified financial discrepancies where applicable.
- Streamlined month-end close process, reducing time spent on manual tasks and improving data accuracy.
- Ensured compliance with local, state, federal tax regulations; timely filing of all required documents, mitigating potential penalties or fines.
- Prepared monthly reconciliation of bank accounts and took corrective actions on deviations.
- Developed strong relationships with banks, credit unions, and other lending institutions to secure the best financing options for customers.
- Ensured compliance with federal regulations and company policies regarding automotive financing transactions.
- Collaborated with sales managers to develop effective strategies for overcoming financial obstacles during vehicle negotiations.
- Assisted customers with challenging credit histories in securing suitable loan options to facilitate vehicle purchases.
- Maximized profitability by negotiating and structuring optimal automotive financing deals.
- Demonstrated expertise in various financial products, creating tailored presentations for customers, showcasing the benefits of specific financing plans based on their unique needs.
- Implemented ongoing training programs for sales staff on current financing products, incentives, and promotions.
- Negotiated with lenders to obtain approvals for challenging credit profiles, expanding customer base.
Sales Consultant
Parks Motors of Augusta
07.1993 - 11.1997
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to walk-in traffic
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
- Followed up with existing customers to provide additional support and address concerns.
- Contributed to a positive work environment by supporting fellow Sales Consultants in achieving their individual goals and targets.
- Nurtured leads through consistent follow-ups, ultimately converting prospects into satisfied customers.
- Generated increased sales revenue through effective lead generation and follow-up efforts.
- Responded to telephone and in-person requests for information.
Sales Consultant
Aberdeen Chrysler Center
05.1991 - 06.1993
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to walk-in traffic
- Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
Education
High School Diploma -
Northern State University
Aberdeen, SDSkills
- Leadership and team building
- CRM platforms
- Staff management
- Regulatory compliance
- Employee motivation
- Inventory control
- Motivational skills
- Strong negotiation skills
- Team development
- Sales expertise
- Persuasive communication
- Sales development
- Hiring
- Training and development
- Training and coaching
Timeline
General Sales Manager
Nelson Automotive Family
01.2017 - Current
Automotive Sales Manager
Corwin Chrysler Dodge Jeep RAM
02.2009 - 01.2017
Sales Manager
Aberdeen Chrysler Center
11.1999 - 01.2009
Automotive Finance Manager
Aberdeen Chrysler Center
11.1997 - 11.1999
Sales Consultant
Parks Motors of Augusta
07.1993 - 11.1997
Sales Consultant
Aberdeen Chrysler Center
05.1991 - 06.1993
High School Diploma -
Northern State University
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