Chad Parker

· Develop and lead implementation of the content strategy to support the UWGA’s marketing communications goals – to create demand and drive conversion among targeted audiences

· Direct the creation and editing of all content (see above for list)

· Integrate the brand’s content architecture, campaigns, influencers, and regional marketing efforts into seamless interactions

· Lead and direct public relations efforts through an earned media strategy

· Build systems, and processes for consistently producing and disseminating high-quality, industry-leading work

· Manage content team and network of freelance writers, videographers, and designers

· Constantly monitor content trends in digital, mobile and social media tools, channels, strategy, and applications to provide best practices recommendations that increase brand reach and perception

· Provide ongoing recommendations based on content channel effectiveness and consumer sentiment in relation to program objectives

· Track, record and report out on results

•Develop and lead implementation of the content strategy to support United Way’s communications goals that expand brand reach, engagement and retention across targeted audiences

•Direct the writing and editing of branded content

•Partner with design team to develop video scripts and storyboards, infographics, etc.

•Build and curate content library

•Work with Senior Directors to plan and add multi-dimension to campaigns and narratives into seamless content momentum that builds brand loyalty and retention through all of United Way’s communications channels—digital, print, social, face-to-face, mobile, etc.

•Integrate the brand’s content architecture, campaigns, influencers, and regional marketing efforts into seamless interactions

•Build structures, systems, and processes for consistently producing high-quality, industry-leading work

•Manage the content team and network of freelance writers, videographers, and designers