CHAD RADER
Summary
Seasoned senior leader with a proven track record in analytics, client retention, and digital performance marketing in high-achieving, results-oriented settings. The ability to build teamwork at every organizational level, from C-suite executives to individual contributors and key partners, in order to produce outstanding outcomes for the business and its customers. A vital resource for businesses looking to boost customer satisfaction, maximize output, and foster leadership excellence, while guaranteeing steady increases in talent, income, and client retention.
Overview
22
22
years of professional experience
Work History
GROUP DIRECTOR - CLIENT GROWTH & RETENTION
POWER DIGITAL MARKETING
10.2021 - Current
- Implemented predictive analytics and customer segmentation models, optimizing marketing initiatives, and driving a 20% reduction in churn while enhancing customer engagement and satisfaction.
- Spearheaded the adoption of customer success frameworks, aligning teams around proactive account management and personalized solutions, leading to a 40% increase in client renewals, and a 15% upsell rate.
- Collaborated with C-suite executives and key stakeholders to refine the client retention strategy, utilizing customer journey mapping, and omnichannel engagement to drive deeper relationships and revenue growth.
- Led cross-functional teams in the development and execution of data-driven client growth strategies, resulting in a 30% increase in customer lifetime value (CLV), and a 25% improvement in overall client retention.
- Drove the integration of customer relationship management (CRM) tools and automation technologies, streamlining workflows and providing real-time insights, which improved team efficiency by 35% and client satisfaction by 20%.
VICE PRESIDENT, CLIENT SUCCESS - MARKETING & RETENTION
GANNETT/USA TODAY
10.2018 - 10.2021
- Directed client success and marketing retention strategies, driving a 40% increase in net revenue retention (NRR), and reducing churn by 30% through personalized customer engagement and proactive lifecycle management.
- Leveraged data-driven insights and predictive analytics to develop targeted retention campaigns, achieving a 25% improvement in customer satisfaction (CSAT), and a 15% increase in upsell opportunities.
- Spearheaded the implementation of a unified customer engagement platform, enabling 360-degree customer views and omnichannel communication, which improved client retention by 20% and operational efficiency by 25%.
- Partnered with senior leadership to refine the customer journey strategy, utilizing customer segmentation and behavioral analytics to optimize touchpoints, leading to a 30% increase in client renewals, and a 50% growth in advocacy.
- Drove the integration of marketing automation and CRM systems, streamlining client communications, increasing customer touch frequency, and elevating the overall client experience, resulting in a 35% boost in retention metrics across key accounts.
SR. DIRECTOR, MARKETING - MARKETING & STRATEGY
GANNETT/USA TODAY
10.2010 - 10.2018
- Developed and executed omnichannel marketing strategies that improved brand engagement by 40% and significantly boosted customer retention.
- Implemented advanced data analytics frameworks to derive actionable customer insights, enabling highly targeted, and personalized marketing campaigns.
- Developed and executed a comprehensive customer experience (CX) strategy, integrating CRM and customer journey mapping tools to enhance cross-channel engagement.
- Managed a cross-functional team to innovate content marketing strategies, leveraging SEO and performance-driven tactics to achieve a 40% growth in organic traffic and SERP rankings.
SR. MANAGER, MARKETING - MARKETING & ACTIVATION
INDIANAPOLIS MOTOR SPEEDWAY/INDYCAR SERIES
05.2006 - 10.2010
- Spearheaded the activation of a cross-platform influencer marketing campaign, increasing brand awareness by 40% within three months.
- Applied A/B testing and multivariate testing methodologies to continuously refine creative assets and messaging, enhancing campaign effectiveness.
- Developed personalized marketing initiatives based on customer insights, driving a 10% increase in customer retention, and a 20% boost in lifetime value (LTV).
- Collaborated closely with sales, creative, and product teams to ensure seamless execution of marketing campaigns that aligned with business goals and customer needs.
- Implemented mobile-first marketing strategies to optimize campaigns for mobile users, resulting in a 20% increase in mobile traffic and a 15% boost in mobile conversions.
MANAGER, DESIGN PRACTICE DIVISION - MARKETING & DESIGN
QUEST INFORMATION SYSTEMS
03.2004 - 05.2006
- Collaborated with marketing and product teams to integrate design thinking into campaigns, resulting in improved engagement, and a 30% boost in conversion rates.
- Directed the design of interactive content for social media and digital marketing, which resulted in a 35% increase in social media engagement and community growth.
- Employed agile methodologies in design sprints to ensure rapid prototyping and iterative improvements, optimizing both design quality and speed of delivery.
- Led the development of customer personas and journey maps to inform design strategies, ensuring that all marketing materials aligned with customer needs and pain points.
- Worked closely with cross-functional teams—including marketing, product, and sales—to align design objectives with business KPIs, driving a 30% increase in campaign effectiveness.
MANAGER, BRAND MARKETING - PRODUCT & BRAND MARKETING
EXACTTARGET
05.2003 - 05.2006
- Led the successful repositioning of a flagship product, improving its competitive standing in the marketplace, and generating a 25% uplift in sales.
- Utilized product analytics and consumer feedback loops to continuously optimize messaging, features, and positioning, ensuring alignment with customer expectations.
- Led digital-first brand activation campaigns, leveraging social media, influencer marketing, and content marketing to drive a 30% increase in brand engagement and customer acquisition.
- Led A/B testing and multivariate testing strategies for both digital and offline campaigns, resulting in a 15% improvement in conversion rates, and a 10% reduction in cost per acquisition (CPA).
- Led experiential marketing efforts, including product sampling and live events, that increased brand awareness by 30% and generated positive word-of-mouth across key customer segments.
Education
MBA - BUSINESS ANALYTICS
Syracuse University
B.S. - MARKETING
Purdue University
Skills
- PERFORMANCE MARKETING
- INCREMENTALITY TESTING
- DATA INTELLIGENCE / BI
- GOOGLE ANALYTICS
- PAID MEDIA MARKETING
- ORGANIC MARKETING
- OMNI CHANNEL MARKETING
- ADVANCED DIGITAL MARKETING
- EXECUTIVE LEADERSHIP
- AGILE METHODOLOGY
- SALESFORCE CRM
- HUBSPOT CRM
- SHOPIFY
- B2B DEMAND GENERATION
- D2C ECOMMERCE
Websites
Timeline
GROUP DIRECTOR - CLIENT GROWTH & RETENTION
POWER DIGITAL MARKETING
10.2021 - Current
VICE PRESIDENT, CLIENT SUCCESS - MARKETING & RETENTION
GANNETT/USA TODAY
10.2018 - 10.2021
SR. DIRECTOR, MARKETING - MARKETING & STRATEGY
GANNETT/USA TODAY
10.2010 - 10.2018
SR. MANAGER, MARKETING - MARKETING & ACTIVATION
INDIANAPOLIS MOTOR SPEEDWAY/INDYCAR SERIES
05.2006 - 10.2010
MANAGER, DESIGN PRACTICE DIVISION - MARKETING & DESIGN
QUEST INFORMATION SYSTEMS
03.2004 - 05.2006
MANAGER, BRAND MARKETING - PRODUCT & BRAND MARKETING
EXACTTARGET
05.2003 - 05.2006
MBA - BUSINESS ANALYTICS
Syracuse University
B.S. - MARKETING
Purdue University
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