Summary
Overview
Work History
Education
Skills
College Baseball
Timeline
Generic

Chad Silver

ST PETERSBURG

Summary

Dynamic sales leader with a proven track record In the furniture industry excelling in sales presentations and relationship building. Successfully developed strategies that enhanced customer engagement and retention, while training teams to optimize sales processes. Recognized for driving significant revenue growth and fostering key account development across diverse territories.

Overview

29
29
years of professional experience

Work History

VP of Sales

Barcalounger
09.2024 - Current
  • Assist in developing sales strategies to improve customer engagement and retention.
  • Support execution of market analysis to identify growth opportunities and competitive trends.
  • Contribute to preparing sales presentations to effectively communicate product value propositions.
  • Collaborate with cross-functional teams to ensure alignment on sales objectives, goals, and pricing.
  • Travel to territories across US, to train, work with independent sales reps (35 territories), visit current retailers, and prospective retails. Focus on major accounts, but also visit smaller ones in the respective areas.
  • Help sales reps implement price increases due to the tariffs.
  • Responsible for hiring/firing/training sales team.

Director of Sales

Liberty Furniture
08.2020 - 09.2024
  • Developed and implemented sales strategies to enhance market presence.
  • Analyzed customer data to identify trends and improve sales tactics.
  • Trained and mentored sales staff on best practices and company policies.
  • Traveled to all sales territories (25) each year visiting major retailers, as well as prospective retailers, and conducting sales training.
  • Worked with supply team, during turbulent time during Covid on supply issues and ocean freight increases.
  • Implemented multiple price increases and reductions during Covid.
  • Worked with executive team on all sales process and procedures.
  • Conducted regular sales meetings to review performance metrics and set goals.
  • Continual competitive analysis.


VP of Sales

Riverside Furniture
02.2007 - 07.2020
  • Developed strong relationships with clients for long-term partnerships and increased customer retention, by traveling to all territories (25) visiting major and small retailers.
  • Managed sales teams effectively, providing clear goals and performance feedback to drive success.
  • Collaborated closely with product development to optimize product offerings based on customer feedback and industry insights.
  • Traveled to Asia to review new product introductions and with major customers to review proprietary product.
  • Provided regular updates to executive leadership on key performance metrics, offering insights into areas requiring attention or adjustment for continued growth.
  • Helped set pricing strategies based on thorough analysis of historical data, competitor actions, perceived value proposition among target audiences.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Recruited, interviewed and hired sales reps. Trained reps on both website and app.
  • Worked with customer service to solve problems with high-profile customers to maintain relationships.
  • Increased sales volume and expanded product line to current and new retailers from 2010 - 2019.

National Sales Manager

Samuel Lawrence Furniture
08.2001 - 07.2006
  • Directed national sales strategy to drive revenue growth across all territories
  • Fostered relationships with retailers to enhance customer engagement and retention.
  • Analyzed market trends to identify opportunities for product expansion and competitive advantage.
  • Led cross-functional teams in executing sales initiatives that improved overall performance.
  • Developed training programs for sales staff, enhancing product knowledge and selling techniques.
  • Introduced direct container program and set process and procedures when SLF was moving from domestic manufacturer to importer.
  • Monitored sales performance metrics, providing actionable insights for continuous improvement.
  • Developed comprehensive training programs for new hires which resulted in reduced ramp-up time and improved productivity.
  • Conducted thorough competitor analysis to identify potential threats and opportunities in the marketplace.
  • Established and maintained budgets, quotas and regional territories for team members to drive consistent growth.
  • Responsible for hiring sales team.

Demand Planner

Universal Furniture
06.1996 - 07.2001
  • Analyzed demand forecasts to optimize inventory levels and reduce stockouts.
  • Developed collaborative relationships with suppliers to ensure timely delivery of goods (Rhodes and Havertys)
  • Conducted regular reviews of inventory performance metrics to identify areas for improvement.
  • Analyzed historical data to identify patterns, trends, and seasonality for use in demand forecasts.
  • Implemented advanced planning systems to enhance accuracy in demand forecasting.
  • Led cross-functional teams in aligning production schedules with market demand trends.

Education

Bachelor of Science - Economics

Carson Newman University
Jefferson City, TN
05-1990

Skills

  • Sales presentations
  • Sales process optimization
  • Sales training
  • Relationship building
  • Territory management
  • Industry networking
  • Key account development

College Baseball

Played 4 years of college baseball, drafted and played in the Philadelphia Phillies organization.

Timeline

VP of Sales

Barcalounger
09.2024 - Current

Director of Sales

Liberty Furniture
08.2020 - 09.2024

VP of Sales

Riverside Furniture
02.2007 - 07.2020

National Sales Manager

Samuel Lawrence Furniture
08.2001 - 07.2006

Demand Planner

Universal Furniture
06.1996 - 07.2001

Bachelor of Science - Economics

Carson Newman University

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