Accomplished Operations Manager with a proven track record at Lipsey Ranch, enhancing cattle performance and operational efficiencies. Expert in team leadership and problem-solving, successfully managed 20,000 stocker cattle annually. Recognized for driving sales growth and achieving the President's Circle Award twice at Pfizer Animal Health/Zoetis. Skilled in operations management and customer service, consistently prioritizes animal welfare and client satisfaction.
Managed a team to facilitate the feeding and care of approximately 20,000 stocker cattle a year
Worked closely with a nutrition consultant to build various rations to increase cattle performance and efficiencies
Developed health protocols with consulting veterinarian to ensure animal welfare and health
Contracted key commodities to feed and schedule delivery
Established pasture fertility and weed control with local chemical distribution
Coordinated cattle movement and transport
Managed key distribution account partners
Developed business plans to target sales growth with specific goals to push products directly to producers
Built marketing programs and promotions, along with the marketing team, to drive sales locally
Operated within an expense and promotions budget
Worked closely with the company team to build and service equipment unique to product use
Key focus on stocker cattle operations, order-buying companies, veterinarians, and large cow-calf operations
Established business plans for key accounts, as well as distribution support, to focus on the primary product line
Operated within an expense budget for marketing product promotion in my given territory
Negotiated product growth with various sales incentives to increase growth
Worked with the veterinarian technical support team to establish vaccine protocols and antimicrobial treatments that were specific to the customer
Achieved sales growth in the territory each year employed
Received the President's Circle Award, 2 years
Attended local and national sales events and conventions
Managed sales responsibilities for the entire product portfolio in Texas and Louisiana
Focused on working with distribution representatives on the local level to establish target accounts
Key account responsibilities for southern livestock and establishing business plans for their business and sales representatives
Introduced marketing programs to the territory and helped design unique marketing ads at a local level
Attended trade shows on a local level, as well as a national level to support and promote product portfolio
Worked with key distribution partners to target key customers and their needs
Called on customers directly at their farms and ranches to establish direct relationships
Facilitated product training with technical support staff
Helped facilitate and manage cattle procurement
Coordinated cattle transport and relocation
Worked with outside entities to turn cattle out on grain
Worked with veterinarians to implement vaccine protocols and doctoring protocols
Owner, CW Cattle Company - Feed cattle in multiple feed yards in Southwest Kansas
Co-Owner, W Bar L Livestock Transport