Chad Wassmer
Heber City,UT
Summary
Innovative marketing leader with 25+ years of experience in the ski and tourism industry, delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Collaborative professional bringing expertise in brand management and integrated marketing campaigns. Detail-oriented, attentive and decisive leader.
Overview
34
34
years of professional experience
Work History
Director of Marketing
PARK CITY CHAMBER OF COMMERCE & VISITORS BUREAU
09.2014 - Current
- Work closely with VP of Marketing on the creation and implementation of annual marketing campaigns to promote Park City
- Work with agency of record on the execution of annual paid media campaigns, and review and approve all creative assets
- Assure that the integrity of the Park City brand is maintained throughout the organization and community
- Lead visitor/consumer related research projects
- Manage and maintain the marketing and research budgets
- For nine years, oversaw the international efforts to promote Park City to the primary and emerging markets which included strategy for consumer marketing campaigns, sales with travel trade, PR and managing in-market agencies
- Managed international sales and marketing staff and budget
- Traveled on international sales missions to promote Park City to media and travel trade, and hosted in-bound FAM trips
Marketing Manager
DEER VALLEY RESORT COMPANY
07.2007 - 09.2014
- Main point of contact for Deer Valley's advertising agency of record
- Managed the conception and implementation of over 30 various winter and summer advertising print campaigns
- Worked in collaboration with the resort’s advertising agency, independent graphic artists and departments on the design, production, proofing and printing of all collateral material
- Annually built, managed and maintained the entire Marketing Department budget
- Worked with resort partners (Cadillac, Coca Cola, American Express and Rossignol) for all fulfillment of contract obligations, marketing opportunities and activations
- Oversaw all direct mail efforts and managed customer database
- Member of the Ski Utah Marketing Committee and Park City Chamber and Visitor Bureau Marketing Council
Tour & Travel/Promotions Coordinator
DEER VALLEY RESORT COMPANY
01.2003 - 07.2007
- Sold and promoted Deer Valley Resort in collaboration with Tour & Travel/Promotions Manager to both domestic and international travel trade, ski clubs and consumers
- Assisted with all resort promotions, both in-house and with resort partners
- Assisted with the recruiting, coordinating and managing of volunteers for the resort’s winter and summer special events and maintained and managed the volunteer database
- Traveled to ski council shows, consumer shows and tour operator training's to promote Deer Valley and the Park City area
- Hosted FAM tours for travel trade and media to a variety of resort activities
Events/Marketing Coordinator
DEER VALLEY RESORT COMPANY
08.1999 - 01.2003
- Worked with the resort’s advertising agency and independent graphic artists on the design, production, proofing and printing of all resort collateral
- Assisted with the design, production and maintenance of the resort’s web site
- Coordinated, with the Events/Marketing Manager, all aspects of special events including management of budgets, negotiating and writing of contracts, communication and coordination with resort staff and outside vendors
- Special events included World Cup Freestyle & Alpine ski test events (prior to the 2002 Winter Games); 2002 Olympic Winter Games; Celebrity Ski Classic; summer concerts at the resort’s outdoor amphitheater; mountain bike racing events
Events/Marketing/Communications Assistant
DEER VALLEY RESORT COMPANY
08.1998 - 08.1999
- Assisted the Events/Marketing and Communications Managers with the production of resort collateral, media/communications efforts and organization of resort special events
Bell Person
GRAND TETON LODGE COMPANY
01.1991 - 01.1998
- Greeted and escorted guests to their rooms; assisted with luggage; answered questions about the area
Guest Services Attendant and Supervisor
DEER VALLEY RESORT COMPANY
01.1991 - 01.1997
- Initial point of contact for on-site Deer Valley guests
- Greeted and assisted guests with unloading and loading of ski equipment; maintained integrity of guest parking; assisted with snow removal
- Promoted to supervisor in 1993 and was then responsible for supervising the guest services team
- Focused on delegating and proactively directing guest services team throughout daily operations
Education
Bachelor of Science - Business Management
Utah State University
01.1998
Skills
- Stakeholder Relations
- Marketing Strategy
- Integrated Marketing Campaign Development and Execution
- Brand Development and Management
- Project Management
- Budget Creation and Management
- Cross-departmental Alignment
Timeline
Director of Marketing
PARK CITY CHAMBER OF COMMERCE & VISITORS BUREAU
09.2014 - Current
Marketing Manager
DEER VALLEY RESORT COMPANY
07.2007 - 09.2014
Tour & Travel/Promotions Coordinator
DEER VALLEY RESORT COMPANY
01.2003 - 07.2007
Events/Marketing Coordinator
DEER VALLEY RESORT COMPANY
08.1999 - 01.2003
Events/Marketing/Communications Assistant
DEER VALLEY RESORT COMPANY
08.1998 - 08.1999
Bell Person
GRAND TETON LODGE COMPANY
01.1991 - 01.1998
Guest Services Attendant and Supervisor
DEER VALLEY RESORT COMPANY
01.1991 - 01.1997
Bachelor of Science - Business Management
Utah State University
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