Chad Yordy
Goshen,IN
Summary
Entrepreneurial professional offering progressive experience in sales leadership. Skilled at identifying and implementing process improvements to drive efficiency and revenue. Motivating leader with proven success managing cross-functional teams.
Overview
16
16
years of professional experience
Work History
Vice President - Sales
DuroGreen Outdoor
Elkhart, Indiana
03.2017 - 09.2023
- Directed the launch and execution of the national accounts, i.e. Wayfair, Lowe’s, Home Depot, Overstock (BBB) and World Market
- Created monthly and annual sales forecasts and budgets for team to achieve company's revenue and EBIDA targets.
- Strategized and planned MVM (multi-venter mailer) promotions for club accounts (Costco) in accordance to company's margin requirements.
- Developed and fostered relationships with buyers at a national level to merchandise the furniture SKUs and identify new product needs.
- Implemented the inventory program with CastleGate team to negotiate new SKUs and place product in strategic warehouses in the USA and Canada.
- Guided monthly forecast conference calls with national buyer teams to review current demand and update internal Operations teams accordingly.
- Gathered and analyzed consumer data from national, club and specialized buyers to create annual forecasts and operation plans with Operations.
Director - Sales and Marketing
Wieland Designs
Goshen, Indiana
10.2014 - 03.2017
- Created OEM and B2B sales channels for the health care furniture division SKUs.
- Developed extensive new product line with design team from Gensler - Chicago.
- Launched new product at NeoCon with a Gold Award in New Product of the Year.
Director - Sales and Marketing
POLYWOOD
Syracuse, Indiana
08.2009 - 03.2012
- Recruited and led cross functional teams in Sales, Customer Service, and IT.
- Responsible to establish and execute annual forecasts with minimum 20% top line revenue growth.
- Responsible to analyze forward looking 5 year range and execute strategic planning for product sales and marketing requirements.
- Directed all relational sales with national big box, specialty retailers, OEM, hospitality and online dealers.
- Directed marketing activities for all go-to-market product launches.
National Sales Manager
POLYWOOD
Syracuse, Indiana
11.2007 - 08.2009
- Directed business development activities and new account development.
- Responsible to analyze market and plan product needs and product launches.
- Worked with Product Development team to create three new collections to attract new business and meet annual revenue goals.
- Directed sales team in revenue creation with the creation and building of dealer relationships.
Education
Bachelor of Science in Organizational Management -
Bethel University
05.2004
Skills
- Sales Leadership
- Forecasting
- Business Development
- Strategic Planning
- Contract Negotiation
- Customer Service
- Operations Planning
- Curation
- Price Structuring
- Revenue Cycle Management
Details
Goshen, IN
Personal Information
Title: Vice President of Sales
Languages
English
Timeline
Vice President - Sales
DuroGreen Outdoor
03.2017 - 09.2023
Director - Sales and Marketing
Wieland Designs
10.2014 - 03.2017
Director - Sales and Marketing
POLYWOOD
08.2009 - 03.2012
National Sales Manager
POLYWOOD
11.2007 - 08.2009
Bachelor of Science in Organizational Management -
Bethel University
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