Dynamic leader with a proven track record at Kraft Heinz, adept in Roadmap Development and fostering cross-functional collaboration. Excelled in transforming deduction management, achieving an 85% auto-validation rate, and driving a $30M cash flow improvement. Renowned for strategic vision and leveraging Business Process Optimization to deliver impactful business outcomes.
As Senior Manager of Retention and Acquisition, I spearheaded strategic initiatives across 15 states in the Midwest and Mid-Atlantic regions to optimize customer retention and drive new customer acquisition. My work centered on leveraging data-driven insights, fostering cross-functional collaboration, and deploying innovative marketing strategies to enhance customer lifetime value, reduce churn, and expand market share.
Key Achievements:
📊 Retention Strategy Development & Churn Management:
Designed and implemented targeted retention programs, achieving a 20% reduction in customer churn, boosting customer satisfaction and loyalty. Developed a first-of-its-kind churn by DSLAM report, providing the most granular level of analysis for managing a 3M residential customer base. This tool became a cornerstone for churn reduction initiatives.
💡 Data-Driven Insights:
Collaborated with Regional General Managers to uncover trends and behaviors in the customer lifecycle, enabling the development of predictive models to mitigate churn risks and identify growth opportunities.
🤝 Cross-Functional Leadership:
Partnered with teams across engineering, sales, product, and customer service to align strategies, ensuring a seamless and consistent customer experience.
Core Competencies:
Customer Lifecycle Management
Churn Reduction Strategies
Data Analytics & Predictive Modeling
Marketing Campaign Optimization
Cross-Functional Team Collaboration
This role underscores my ability to blend strategic vision with data-driven insights, driving impactful business outcomes while ensuring a customer-centric approach.
- Utilized mapping software to deliver detailed analyses of Midwest print publications, aligning with clients' geographic product boundaries to maximize market coverage.
- Recommended short- and long-term advertising objectives using the Advertising Event Management System (AEMS), ensuring strategic alignment with client goals.
- Managed the execution of clients' media orders, coordinating placements for 250+ newspapers weekly to maintain consistency and efficiency.
- Developed negotiation strategies based on client budgets, internal benchmarks, and marketing insights, securing the most competitive print rates available.
- Conducted market and competitive analysis to inform precise and effective media buying decisions.
Supported colleagues by assisting with new and existing business accounts, contributing to the success of team initiatives.