Summary
Overview
Work History
Education
Skills
Accomplishments
References
Timeline
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Chad Pierce Harmon

Chad Pierce Harmon

Las Vegas,NV

Summary

Dynamic Marketing Specialist with a proven track record at Red Dog Media Inc., driving over $250,000 in monthly revenue through innovative ad strategies. Skilled in SQL and Python, complemented by strong project management skills, leading to a 4x revenue increase across campaigns. Passionate about leveraging data-driven insights and AI to optimize marketing performance.

Overview

4
4
years of professional experience

Work History

Marketing Specialist

Red Dog Media Inc.
Las Vegas, NV
07.2023 - 07.2025
  • Pioneered a search arbitrage vertical leveraging Taboola Ads, driving $250,000+ in monthly revenue with 600,000+ clicks and 345,000+ conversions, earning induction into the Red Dog Media Innovation Hall of Fame
  • Automated budget updates, bid adjustments, and performance-based pausing for search and native ad campaigns using SQL and Python, enabling 24/7 optimization and rapid, profitable campaign scaling
  • Created and optimized Google Ads Campaigns promoting resale events tickets with direct oversight of performers representing $500,000+ in monthly revenues
  • Created advanced SQL queries, Python Scripts, and Power BI dashboards used by all team members to enable detailed reporting for both in-office optimization goals and out-of-office performance monitoring
  • Led 12 teams in a company-wide project to educate all 50+ employees about the different use cases of ChatGPT and how it can improve performance in all roles resulting in AI becoming a daily tool used by most employees
  • Completed and analyzed over 20 experiments with an overall 4x increase in revenue for our entire department with a 300% increase in ROI

Strategy Analyst – New Market Development

Bench Equity LLC
Mesa, AZ
03.2022 - 07.2023
  • Generated $26.4 million in new hard money investment loans in TX, UT, and CO markets, increasing fund capital allocation from 3% to 11% in secondary markets.
  • Developed and executed marketing strategies for videos, images, articles, and copy across social media, direct mail, and email channels, contributing to 9% growth in outstanding loans.
  • Completed underwriting for over 200 loan applications, supplying approval committee with comparable properties and key statistics for loan evaluation.

Customer Service Associate II

Zions Bank
Heber City, UT
02.2021 - 01.2022
  • Processed debit and credit transactions accurately, adhering to established policies and procedures while maintaining superior balancing record.
  • Detected over a dozen discrepancies and fraud instances, saving clients and the bank thousands of dollars.

Education

Bachelor of Science - Strategic Management

Brigham Young University, BYU Marriott School of Business
Provo, UT
12.2021

Skills

  • Marketing platforms: Google Ads, Facebook Ads, Taboola
  • Email marketing: ActiveCampaign, HubSpot
  • Data analysis: SQL, Python, Power BI, Excel
  • Design tools: Canva, PowerPoint, Word
  • Marketing automation
  • Project management
  • Marketing strategy
  • Google analytics
  • Campaign tracking
  • Digital marketing

Accomplishments

  • Inducted into Red Dog Media Innovation Hall of Fame
  • Led Company-wide AI Education Initiative
  • Eagle Scout

References

References available upon request.

Timeline

Marketing Specialist

Red Dog Media Inc.
07.2023 - 07.2025

Strategy Analyst – New Market Development

Bench Equity LLC
03.2022 - 07.2023

Customer Service Associate II

Zions Bank
02.2021 - 01.2022

Bachelor of Science - Strategic Management

Brigham Young University, BYU Marriott School of Business

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