Summary
Overview
Skills
Timeline
Education
Work History
Additional Qualifications
Languages
Hi, I’m

CK

San Francisco,CA
CK

Summary

MS in Business Analytics candidate at UC Davis. 5+ years of work experience in analytics with a focus on marketing analytics, and digital project management. Committed to delivering extraordinary business outcomes through strategy, data-led insights and cross-functional team leadership.

Specialties: Strategy & Operations, Marketing Analytics, Pitch Presentations, Agile Frameworks, Product Development, Project Planning, GTM roadmap, Machine Learning & AI.

Overview

5
years of professional experience

Skills

  • Data Analytics
  • Pitch Presentations
  • Product Development
  • Project Planning
  • Machine Learning & AI
  • Python
  • SQL
  • R
  • Tableau
  • Power BI
  • Figma
  • JIRA
  • AEM
  • SFMC
  • AWS Cloud
  • Advanced Excel
  • Strategic planning
  • Project management
  • Cross-functional collaboration
  • Data analysis
  • Agile methodology
  • Productivity improvement
  • Business analysis

Timeline

Project Manager & Data Scientist

Fashom
09.2024 - Current

Digital Marketing Advisory Specialist (Promoted from Senior Analyst)

Accenture
12.2023 - 07.2024

Assistant Project Manager - Special Initiatives (Promoted from Management Trainee)

Times Strategic Solutions Limited (ET Edge) - A Times of India Group Company
06.2020 - 10.2021

Symbiosis International University

Master of Business Administration (MBA) from Brand Communication

R.A. Podar College of Commerce & Economics

Bachelor of Commerce

University of California, Davis

Master of Science from Business Analytics

Education

University of California, Davis
San Francisco, CA

Master of Science from Business Analytics
08.2025

University Overview

Highlighted Coursework: Data Design & Representation, Machine Learning & AI, Advanced Statistics.

Symbiosis International University
Pune, India

Master of Business Administration (MBA) from Brand Communication
04.2019

University Overview

Highlighted Coursework: Communication Design, Marketing Management, Specialized Advertising Research.

R.A. Podar College of Commerce & Economics
Mumbai, India

Bachelor of Commerce
04.2017

University Overview

Highlighted Coursework: Business Economics, Computer Systems & Applications, Marketing Management.

Work History

Fashom

Project Manager & Data Scientist
09.2024 - Current

Job overview

  • Leading a team of student data analysts and engineers to develop a chatbot MVP using collaborative and content-based filtering algorithms on Python
  • Conducted A/B testing on the recommendation engine, aiming to achieve a 19% lift in engagement and a 12% increase in conversion rates
  • Analyzed historic orders data for trends and patterns in customer demographics for remarketing and personalized targeting, potentially enabling a 20% increase in sales and reduction in returns

Accenture

Digital Marketing Advisory Specialist (Promoted from Senior Analyst)
12.2023 - 07.2024

Job overview

  • Led a team of six project managers to restructure global product launch workflows for a major global automotive manufacturer, breaking down processes into smaller tasks and optimizing resource allocation to reduce the launch timeline from 52 weeks to 33 weeks, resulting in a 22% YoY increase in annual car sales
  • Implemented new marketing automation tools such as SynOps powered by Adobe Workfront to accelerate content development and approval cycles, reducing content production bottlenecks and improving overall campaign efficiency by 37%
  • Consolidated marketing and content production teams from over 19 global locations into a centralized hub in India, streamlining operations, improving collaboration, and enabling faster, cost-effective execution of regional and global campaigns, driving 30% in production savings
  • Developed and led change management training for client teams, facilitating a seamless transition to new processes and technologies, enhancing stakeholder buy-in and adoption of optimized workflows
  • Directed the creation and deployment of digital assets across websites, CRM systems, product configurators, and e-brochures, ensuring consistent brand messaging and timely market readiness for new automotive product launches
  • Developed and delivered high-impact pitch presentations to C-suite clients in collaboration with the Accenture Song South Asia Leadership team, effectively communicating strategic solutions and driving business growth opportunities
  • Hosted two consecutive Annual Global Project Townhalls at Accenture
  • Awarded Accenture Leadership Essentials two years in a row for excellence in Team Leadership
  • Awarded the 'Above and Beyond' for Extraordinary Performance in Accenture Annual Townhall, December 2023

Times Strategic Solutions Limited (ET Edge) - A Times of India Group Company

Assistant Project Manager - Special Initiatives (Promoted from Management Trainee)
06.2020 - 10.2021

Job overview

  • Led the execution of marquee B2B conferences and media events for the Times of India, including The Economic Times Global Business Summit, generating $1M+ in annual revenue and establishing the brand as a leader in executive networking
  • Conceptualized and launched custom IPs, including The Times of India BJewelled (June 2020) and Times of India DesigNXT (September 2020), integrating sponsorships, digital marketing, and content partnerships to exceed revenue targets, drive brand engagement and maximize sponsor value, despite COVID-19 driven disruptions
  • Curated high-impact engagements in close collaboration with C-suite executives as well as marketing and brand leads, creating tailored networking experiences that strengthened partnerships and positioned events as premier thought leadership platforms
  • Managed cross-functional teams across content, marketing, and operations, streamlining execution and enhancing client experience, leading to a 30% increase in client retention
  • Designed data-driven media strategies that optimized marketing investments and boosted business ROI by 20%, ensuring measurable impact for both sponsors and attendees

Additional Qualifications

  • Machine Learning model for credit card fraud detection using LightGBM and XGBoost.
  • Building a custom chatbot with Huggingface. (Business use-cases: E-commerce & Finance).
  • Analysis of social media customer complaints & engagement using Synthetic Control and IV.
  • TMDb Movie Ratings - Awards, acclaim & recognition using Web Scraping and API Integration.
  • Wages & calorie intake across US states - Difference in Difference & Staggered Diff-in-Diff Analysis.

Languages

English
Native or Bilingual
Spanish
Full Professional
Hindi
Native or Bilingual
Marathi
Native or Bilingual

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