Chalanna Newbill

Offering creative swiss army knife suite of services and consultation for brand strategy, digital marketing, website development, social media engagement and campaigns, video and motion graphics, and copywriting

• Developed, designed, and launched the Avenue5 brand and its portfolio of sub-brands and guidelines for a quickly scaling, high-performing company
• Managed in-house design operations, budget, project management, content pipelines, and team resources
• Concepted, designed, and scaled marketing initiatives and creative campaigns for multi-audiences including high impact visuals for social media, motion graphics, landing pages, email campaigns, digital and print ads, environmental brand presence and experience, and design systems for company hosted annual conferences
• Built large self-serve templates visual and copy content libraries for business development RFP pitch/proposals recruiting campaigns, and career development. This included transitioning and training corporate teams in AI tools such as Canva.
• Key Skills: Brand Strategy and Identity, Adobe Creative Cloud, Figma, Canva administration, Motion Graphics, Copywriting, Social Media, Web Design, Project Management

• Associate #35 of SaaS start-up
• Scaled creative team of 4 to 100+ creatives in under 3 years, building processes and template library, developing internal creative curriculum, and training and transitioning 60+ designers to After Effects
• Strategized and communicated mid-size to enterprise level business brand stories with focus on complex data via bite-size easy to learn videos for technology, healthcare, media, finance, and real estate industries
• Innovated workflows and efficiencies as well as establishing brand management and art direction teams for complex brands
• Key Skills: Brand management, art direction, motion graphics, presenting to clients and key stakeholders, building creative briefs and design systems for large teams to follow