Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
CHANDREYI SAHA DAVIS

CHANDREYI SAHA DAVIS

Burien

Summary

Dynamic marketing leader with extensive experience at Expedia Group, driving brand analytics and customer insights. Proven track record in managing $2B budgets and delivering innovative DTC go-to-market strategies, achieving double-digit growth. Skilled in campaign development and organizational change management, fostering high-performing teams to exceed business objectives.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Global Vice President of Expedia Integrated Marketing, Consumer Insights, & Brand Analytics

EXPEDIA GROUP
Seattle
03.2025 - Current
  • Expanded remit to lead full funnel marketing for Brand Expedia growing to $2B marketing budget across 12 markets, and taking ownership of cross-brand Consumer Insights & Brand Analytics team, building Expedia Group’s first Customer Decision Journey research program, tying brand perception shifts to near-term KPIs.
  • Established new brand analytics function to measure impact of marketing investments, hiring and leading 11 analytics heads globally.

Global Vice President of Marketing, Trips Brands (Expedia, Travelocity, Orbitz, Hotwire, +)

EXPEDIA GROUP
Seattle
09.2021 - 03.2025
  • Directed brand positioning and omni-channel go-to-market across Expedia Group’s trip brands portfolio with a $300M budget in 12 markets leading a team of 35 in business marketing, go to market roadmap, creative/advertising, partnerships, and holistic brand expression globally across seven brand teams bringing creative fully in house for Brand Expedia globally.
  • Relaunched Brand Expedia post-COVID with an insight-driven positioning shift from transactional booking to trusted travel partner—increasing new customers by 11% and repeat by 7%, outpacing spend growth, driving continued momentum with double digit growth for four years.
  • Delivered new integrated DTC go-to-market approach spanning retail touchpoints, app experiences, digital media, OOH, and partnerships; achieved 60% higher revenue per traveler through loyalty engagement.
  • Built first cross-functional product/brand planning process linking consumer segmentation to roadmap priorities.
  • 360 seasonal activations: Developed consistent creative and retail strategy for Black Friday/Cyber Monday/Travel Tuesday across brands and markets, delivering double-digit YOY growth and +9 pts vs. forecast.
  • Awards: A Big Jam in New Orleans w/ Anderson .Paak– 2025 Clio Music Award Bronze – Branded Content & Collaboration
  • Made to Travel’s Wisdom & Obi – Clios Bronze (Film Craft), Cannes Shortlist (Film Craft)
  • Expedia Travel the Ads – Shorty Awards, Gold Travel & Tourism, Silver Brand Awareness, Bronze Integrated Campaign
  • Glimpses – One Club Bronze Pencil (Moving Image Craft & Production)

Global Vice President, Expedia Brand

EXPEDIA GROUP
Seattle
03.2020 - 09.2021
  • Defined first customer design target in 20 years; overhauled brand positioning, value proposition, and visual identity for global rollout.
  • Leading a team of 19 in business marketing, go to market roadmap, creative/advertising (including brand and performance), media, partnerships, and holistic brand expression globally.
  • Delivered measurable lifts in awareness and favorability during industry downturn, and effectiveness of performance creative.
  • Negotiated global Liverpool Football Club sponsorship to deepen cultural relevance and brand favorability in key markets.

Head of Brand & Mass Advertising, Amazon Retail & Brand Purpose

AMAZON
Seattle
01.2018 - 02.2020
  • Aligned Amazon’s first Brand Purpose statement with CEO, Jeff Bezos, and established first holistic consumer communication strategy and go-to-market plan for brand purpose programs (Small Business Empowerment, Fulfillment Center Employee Empowerment) and key brand retail strategies (e.g., Summer, Back to School, Holiday).
  • Led Amazon’s 2018 Holiday communication strategy and campaign development expected to drive the largest selling season for Amazon in history; with base plan expectations of +30% YoY incremental profit growth through advertising alone and +35% in other down stream impact (e.g., Prime Signups, new category purchase). The campaign was executed through a mix of Brand driven advertising, Hyper-Relevant Subsegment advertising, and Deals advertising (e.g., Black Friday) across 9 countries, delivering 2500 separate assets with a 5% production to media ratio.
  • Created Amazon’s first brand purpose platform aligned with CEO, Jeff Bezos in March 2018, and launched Amazon’s first Small Business Empowerment campaign as first consumer facing go-to-market of social impact platform.

Head of Brand & Mass Advertising, Alexa & Echo

AMAZON
Seattle
10.2015 - 01.2018
  • Marketer #5 in new device category, leading Echo/Alexa brand & communication strategy.
  • Established brand & positioning fundamentals, long term acquisition and engagement strategy, and owned ongoing integrated communication go-to-market strategy for Amazon’s key strategic innovation priority.
  • Grew team from an individual contributor to a team of 12, optimizing lean resources to deliver against both acquisition goals (to increase installed base/HH penetration by +200 index YoY) and engagement goals (increasing daily active rate and driving new feature usage).
  • Led business strategy for three Super Bowl campaigns resulting in 150 index on awareness goals in year 1, 125 index on familiarity goals in year 2 (while driving a positive ROI on investment), and finally a #1 USA Today Admeter win in Year 3 (while maintaining a positive ROI).

Director Product Innovation & Marketing, espresso and brewed innovation

STARBUCKS
Seattle
06.2014 - 10.2015
  • Responsible for creating and qualifying new product pipeline for Starbucks espresso and brewed businesses globally, accounting for over 70% of Starbucks global revenue.
  • Built Starbucks 5 year new product pipeline for the espresso and brewed category expected to deliver 18% growth on Starbucks largest product platform across 3 regions and aligned through CEO, Howard Schultz, in record breaking 4 months time by: Identifying 3 focus innovation spaces by collaborating with regional business P&L owners to support key business priorities across the globe.
  • Leading concept creation from idea to consumer facing product executions by collaborating with R&D and Consumer Insights, resulting in foundational cold beverage platform launches of Cold Brew, Nitro Cold Brew, and cold foam espresso drinks.
  • Created aggressive testing and qualification calendar to ensure margin accretive category growth with equity building executions.

Brand Manager II, channel brand management innovation

STARBUCKS
Seattle
06.2013 - 06.2014
  • Leading two key whitespace innovations designated Starbucks Channel Development big bet spaces: Evolution Fresh inspired by Dannon Yogurt platform (across CPG & Starbucks Retail) and Kcup long term Innovation pipeline (FY 16+).
  • Leading 12 person cross company cross functional team with Dannon and established best in class team working and leadership process across companies.
  • Leading product development, packaging, and concept/positioning across channels (CPG, Starbucks Retail) for Evolution Fresh inspired by Dannon yogurt products a 13 – 15 sku launch (10-11 skus in CPG; 3-4 in Starbucks Retail). Will hand over fully qualified proposition to Evolution Fresh Global team and Starbucks Food team.
  • Led recommendation to transition Evolution Fresh inspired by Dannon launch from 3 separate product launches to a consolidated Tier 1 launch in Spring 2 (March 31st, 2015 – mid promo). This will be Starbucks first consolidated Tier 1 launch across Retail & Channel supporting the Evolution Fresh brand.

Brand Manager II, Verismo

STARBUCKS
Seattle
06.2011 - 06.2013
  • Led Starbucks first entry into the single serve coffee platform space for the CPG organization, leading a 15-person cross-functional team, into a new class of trade, the Specialty Retail Channel.
  • Recognized with an opportunity to attend Starbuck Origin in Costa Rica in January 2013.
  • Led concept/positioning development for Verimso System by Starbucks. Results drove understanding of consumer interest, trial drivers, and purchase barrier resulting in the final positioning for the platform in specialty retail.
  • Led Consumer target identification for Channel Development (Specialty Channel) and developed Path to Purchase for the total Starbucks Enterprise.
  • Led and aligned Channel Roll Out strategy to focus on Specialty Retail outside of Starbucks Retail Cafes through the President of Channel Development.
  • Secured distribution and key holiday support with Top 7 Specialty Retailers, developing Starbucks first ever distribution through this channel.
  • Developed and aligned Marketing Plan and Execution by retailer including breakthrough displays, new sampling approach leveraging Starbucks Green Apron baristas, and a by retailer customized brewer/pod assortment to drive maximum support from each partner.
  • Led Starbucks first QVC integration securing ‘Today’s Special Value’ 24 hour support over delivering unit sales versus expectations by 40%.

Brand Manager, eStore – pgestore.com

PROCTER & GAMBLE
Cincinnati
04.2010 - 06.2011
  • Led 17-person cross-functional team to launch P&G’s first eCommerce partnership, selling P&G products on an online store, to accelerate eRetail sales of blockbuster brands from $0.5 Billion today to $2.5 Billion by 2014.
  • Led all aspects of eStore’s business at launch responsible for analyzing business trends, activity funding, and forecasting.
  • Achieved month on month growth since launch on May 23rd, 2010.
  • Analyzed launch results, identified drivers of potential volume gaps, designed acceleration plan and aligned management (President of US Operations and VP of Global eCommerce Strategy) to plan driving projected 50% sales increase by end of Year 1.
  • Delivered Best-In Class marketing plans and creative driving $5MM in sales with $0 in Marketing Spending by partnered across categories and leveraging ‘free’ brand assets (Olay, CoverGirl, Clairol, Tide, Oral B, Crest, and Febreeze) to drive awareness.
  • Developed initiative concepts based on consumer insights to populate initiative master plan for the next 3 years.
  • Led launch of P&Gs Facebook shopping experience across 7 different brands (Pampers, Tide, Olay, Gillette, Gain, Secret, and PUR), the first consumer products Facebook shopping integration, expected to deliver $16M in online sales by Year 3 (a 10:1 ROI).

Senior Associate Brand Manager, U.S. Current Business, Olay Brand

PROCTER & GAMBLE
Cincinnati
05.2008 - 04.2010
  • Assigned increased leadership responsibility for key components of the $275 million North American Olay Body business including advertising development and qualification, new product launches and marketing plan design, including expansion into new benefit spaces.
  • Developed architecture (both benefit and visual space) for brand expansion to enable scale with: (1) the parent brand (skin care); (2) hand & body lotion and (3) the premium-priced business within Olay personal cleansing, resulting in identification of opportunities in ‘experiential’ benefit space for Olay Body to play; expect to grow North America by +15% over the next year.
  • Led 10-person cross-functional team (including multiple creative agency partners) in the design and delivery of Olay Body Collections, a 12 variant sub-line launch, in under a year, expanding Olay into the ‘experiential’ body segment.
  • Gained breakthrough support from key customers, including Walmart’s priority support in launch period, expected to deliver $50MM in retail sales in Year 1 (2011).
  • Developed $105 million brand marketing plan for Olay including media spending, interactive programs, consumer promotions, sampling, public relations and in-store activities delivering 105% growth on the business with flat spending versus the prior year.
  • Created breakthrough communication strategies delivering highest advertising ROI in the history of the Body category by improving media planning and advertising quality (delivering the highest scoring TV copy ever on Olay Body).

Associate Brand Manager, Global Design, Olay Brands

PROCTER & GAMBLE
Cincinnati
07.2006 - 05.2008
  • Managed multiple projects initiative on Olay Body across North American and China with combined sales of $385 million.
  • Led global multi-functional team across China and North America to identify $65MM in whitespace opportunities for the skin enhancement benefit space through business review and market analysis.
  • Designed and delivered first global skin enhancement product across China and North America from concept to communication & product delivery resulting in a line extension to Ribbons sub-line delivering $40MM in sales across China and North America.
  • Led business analysis on “right to win” with consumer on ‘Naturals’ idea in China, secured management alignment to restage Olay Nature Science sub-brand to better meet consumer needs resulting in $10MM in incremental sales.
  • Led global ideation process for Olay Body qualifying ideas for Olay’s 5 year global initiative master plan helping to deliver 10% growth plan year over year.

Marketing Intern for Tropicana Pure Premium

PEPSICO, INC.
Chicago
06.2005 - 09.2005
  • Led a cross-functional team in the re-launch of the Tropicana.com website through selecting an agency, establishing site architecture, assisting in creative development, and gathering new content resulting in new Tropicana.com site going live in 3Q2005.
  • Developed a kid household strategy for Tropicana Pure Premium through analyzing category dynamics and past performance of kid focused products, facilitating an ideation session with a cross-functional team, and gaining alignment from the senior leadership resulting in an actionable recommendation for 2006.

Product Developer II: Primary Responsibility for Cottonelle and Scott Brands

KIMBERLY CLARK CORPORATION
Neenah
12.2002 - 08.2004
  • Provided technical expertise and consumer insights on marketing projects/decisions for the Scott and Cottonelle toilet paper brands resulting in a total of $6.0 MM cost savings over two years.
  • Analyzed primary competitor and successfully refuted their product claims resulting in withdrawal of competitive commercial.
  • Led a cross-functional team in an in-depth analysis of current business/operations of Cottonelle bath tissue, determined potential cost savings opportunities, presented recommendations to senior leadership, and led implementation of cost savings ideas resulting in a successful on-time $2.5MM cost savings to the business.

Product Developer I: Primary Responsibility for Huggies in Korea

KIMBERLY CLARK CORPORATION
Neenah
08.2000 - 11.2002
  • First entry-level scientist designated as country liaison responsible for coordinating concept testing, prototype development, product/consumer testing, and new product ideation across cultural boundaries.
  • Translated successful U.S. Huggies product improvements to meet the needs of the Korean consumer resulting in successful launch of product improvements on Huggies brand in local market.
  • Incorporated and implemented innovative product improvements inspired by the local consumer needs resulting in launch of first of a kind product that became standard design for baseline product.
  • Helped increase Yuhan-Kimberly’s (Korean affiliate) market share in the diaper market by 10% in two years through the above product launches/improvements.

Education

MBA - Marketing and Strategic Management

THE UNIVERSITY OF CHICAGO, CHICAGO BOOTH SCHOOL OF BUSINESS
Chicago, IL
06.2006

B.S. - Chemical Engineering

MICHIGAN TECHNOLOGICAL UNIVERSITY
Houghton, MI
06.2000

Skills

  • Marketing strategy
  • Brand analytics
  • Customer insights
  • Digital marketing
  • Budget management
  • Market analysis
  • DTC Go-To-Market
  • Campaign development
  • Innovation management
  • Organizational change management

Certification

  • Mindfulness Teacher – Certified by Mindfulness Northwest
  • Bias for Being – Founder & Lead Facilitator

Timeline

Global Vice President of Expedia Integrated Marketing, Consumer Insights, & Brand Analytics

EXPEDIA GROUP
03.2025 - Current

Global Vice President of Marketing, Trips Brands (Expedia, Travelocity, Orbitz, Hotwire, +)

EXPEDIA GROUP
09.2021 - 03.2025

Global Vice President, Expedia Brand

EXPEDIA GROUP
03.2020 - 09.2021

Head of Brand & Mass Advertising, Amazon Retail & Brand Purpose

AMAZON
01.2018 - 02.2020

Head of Brand & Mass Advertising, Alexa & Echo

AMAZON
10.2015 - 01.2018

Director Product Innovation & Marketing, espresso and brewed innovation

STARBUCKS
06.2014 - 10.2015

Brand Manager II, channel brand management innovation

STARBUCKS
06.2013 - 06.2014

Brand Manager II, Verismo

STARBUCKS
06.2011 - 06.2013

Brand Manager, eStore – pgestore.com

PROCTER & GAMBLE
04.2010 - 06.2011

Senior Associate Brand Manager, U.S. Current Business, Olay Brand

PROCTER & GAMBLE
05.2008 - 04.2010

Associate Brand Manager, Global Design, Olay Brands

PROCTER & GAMBLE
07.2006 - 05.2008

Marketing Intern for Tropicana Pure Premium

PEPSICO, INC.
06.2005 - 09.2005

Product Developer II: Primary Responsibility for Cottonelle and Scott Brands

KIMBERLY CLARK CORPORATION
12.2002 - 08.2004

Product Developer I: Primary Responsibility for Huggies in Korea

KIMBERLY CLARK CORPORATION
08.2000 - 11.2002

MBA - Marketing and Strategic Management

THE UNIVERSITY OF CHICAGO, CHICAGO BOOTH SCHOOL OF BUSINESS

B.S. - Chemical Engineering

MICHIGAN TECHNOLOGICAL UNIVERSITY

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