CHANG LIU
Seattle
Summary
Experienced digital media and UX professional with a strong background in interactive design, user research, and content strategy. Skilled in media operations, branding, and social platform management. Takes a hands-on approach to storytelling, audience engagement, and qualitative research. Committed to human-centered design and creating interactive experiences that leverage technology to enhance user engagement and digital experiences.
Overview
5
5
years of professional experience
Work History
Digital Media Specialist
Zhejiang People's Publishing House
06.2024 - 09.2024
- Content Creation: Applied current editing and photography tools to tell great stories. Produced, shot, and edited promotional videos for new book releases, publishing them across platforms including Douyin (TikTok) and RedNote, resulting in a 15% increase in engagement.
- Influencer Collaboration: Engaged and collaborated with influencers and bloggers to promote new book releases, driving visibility and increasing sales through coordinated campaigns
- Social Media Strategy: Managed and grew a Douyin account with 112,000+ followers, developing content strategies that boosted engagement by 10% and increased follower interaction through consistent, high-quality updates
- Performance Analytics: Monitored and analyzed social media metrics to optimize campaign effectiveness, refining content to align with audience preferences and industry trends
Graphic Designer
Gordon Brother
07.2022 - 12.2022
- Cross-Departmental Collaboration: Led design projects across divisions, creating over 50 marketing materials, social media visuals, presentation decks, and video content, ensuring alignment with the company’s brand image.
- Conference Visual Design: Designed posters, display boards, and merchandise for major conferences, increasing attendee engagement and maintaining consistency with event themes and brand standards.
- Social Media Content Creation: Produced 3-4 engaging posts per week for LinkedIn and the company website, contributing to a 15% increase in follower engagement over six months.
- Visual Strategy Development: Collaborated with marketing and design teams to develop creative strategies, effectively communicating the company’s values and boosting campaign effectiveness.
- Media Library Management: Organized and categorized a media library of over 10,000 images and videos, improving resource retrieval efficiency and supporting faster project turnarounds.
10th Grade Math Tutor
Codman Academy
01.2020 - 03.2020
- Supported students with helpful study habits and exam strategies.
- Used positive reinforcement, repetition, and review to help students master challenging material.
- Explained math concepts in caring and encouraging environment to help students thrive and learn.
- Provided regular feedback to student’s instructors, discussed students’ performance and overall situation, and collaborated on analysis and development plans for each student’s growth.
Education
Master of Communication - Digital Media
University of Washington
Seattle, WA03-2026
Bachelor of Fine Arts - Game Art and Animation
Northeastern University
Boston, MA05.2024
Skills
- User research
- User interface design
- Digital graphics
- 2D and 3D modeling
- Visual design
- Adobe creative suite
- Prototyping
- Content strategy
- Usability testing
- User-centered design
- Developing campaigns
Languages
English
Chinese (Mandarin)
Timeline
Digital Media Specialist
Zhejiang People's Publishing House
06.2024 - 09.2024
Graphic Designer
Gordon Brother
07.2022 - 12.2022
10th Grade Math Tutor
Codman Academy
01.2020 - 03.2020
Master of Communication - Digital Media
University of Washington
Bachelor of Fine Arts - Game Art and Animation
Northeastern University
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