Chang (Jenny) Liu
Toronto,ON
Summary
Successful technology sales professional with 6+ years of experience in relationship development and management. Recognized consistently for performance achievement, analytical mindset, creative approach, and ability to work effectively with internal and external teams.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Strategic Account Executive
Twilio
Toronto, Ontario
11.2021 - Current
- Manage sales pipeline from lead generation to close in order to achieve revenue goals:
- FY 2023 - 100% GP Attainment, 101% Revenue Attainment
- FY 2022 - 140% eARR Attainment, 272% Software Attainment
- Cultivate relationships with key stakeholders, including C-level executives across a Book of Business of $7m+.
- Negotiate contracts with customers and vendors to ensure favorable pricing structures, attained 83% average Gross Margin across accounts in FY 23.
Account Director, Mid Market
Ada
Toronto, ON
01.2021 - 11.2021
- Managing and working alongside internal stakeholders to drive the account strategy and retention and growth plan for 40+ customers.
- Collaborating with clients to develop success plans and automation strategies across the customer journey in order to drive ROI.
- Negotiating contracts and terms with VP level and C Suite executives to secure 30% ARR growth target.
- Creating and delivering in-depth sales presentations and QBRs to key stakeholders and executives.
Inside Sales Representative
Adobe
Toronto, ON
11.2018 - 01.2021
- Communicated value and managed relationship between Adobe's Experience Cloud business and mid-market & corporate accounts in Ontario.
- Generated and closed net new business in greenfield and upsell/cross-sell opportunities within install base customers; 120% quota attainment for FY 2019, 107% quota attainment for FY 2020.
- Sourced $1.4 million net new ARR in FY 2019, 1st on Canadian Inside Sales team.
Enterprise Sales Development Representative
Adobe
Toronto, ON
07.2018 - 11.2018
- Performed cold-calling and follow-ups with leads to secure new pipeline opportunities across entire Experience Cloud.
- Identified prospect needs and developed appropriate responses along with information on suitable products and services.
- 110%+ quota achievement month-to-month.
Business Development Representative
Uberflip
Toronto, ON
06.2017 - 06.2018
- Consistently exceeded quotas through penetration of new accounts:
- FY 2017 Q3 - 238% of quota.
- FY 2017 Q4 - 120% of quota.
- FY 2018 Q1 – 134% of quota.
- Most closed won ARR sourced in 2017-Q4 and 2018-Q1.
- Fastest promotion to Senior Business Development Representative.
- Worked alongside marketing to create sales enablement content and deploy campaigns resulting in 15% + conversions and 100k+ net new ARR.
Education
Honours Bachelor of Commerce -
Queen's University, Smith School Of Business
Kingston, Ontario2017
Exchange Semester -
Nanyang Technological University
Singapore2016
Skills
Industry:
- Account Management, Customer Service, B2B Sales, Product and Services Sales, Business Development, Lead Management, Prospecting and Cold Calling, Forecasting, Territory Planning, Content Strategy, Martech, Marketing Strategy, Communication, Relationship Building and Management, Deal Negotiation
Technology/Tools:
- Microsoft Office 365, G Suite, Salesforce CRM, Google Analytics, Google Ads, Outreach, SalesLoft, DocuSign, Adobe Sign, HelloSign, Looker, LinkedIn Sales Navigator, Catalyst, Monday, Adobe Creative Cloud
Languages:
- Fluent in English and Mandarin
Interests:
- Food, cooking, painting, real estate, travelling, saxophone, ping pong, video games
Certification
- Hubspot Certified
- Digital Marketing Certification - BrainStation
Timeline
Strategic Account Executive
Twilio
11.2021 - Current
Account Director, Mid Market
Ada
01.2021 - 11.2021
Inside Sales Representative
Adobe
11.2018 - 01.2021
Enterprise Sales Development Representative
Adobe
07.2018 - 11.2018
Business Development Representative
Uberflip
06.2017 - 06.2018
Honours Bachelor of Commerce -
Queen's University, Smith School Of Business
Exchange Semester -
Nanyang Technological University
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