Summary
Overview
Work History
Education
Timeline
Generic

CHANNIA L. HOLT

Newark,NJ

Summary

  • Highly motivated marketing professional with over 25 years of Consumer and Professional marketing experience. Accomplished in managing US and Global business in all functions, strategic planning, brand planning, engagement planning, tactical planning, communication strategy, social strategy, data mining, storytelling, market research and customer relationship management (CRM). A Marketing Technology (MarTech) expert in the software tools used to optimize marketing efforts. Proven record of accomplishments in the development of brand-specific strategies, plans, and programs; analytical thinker adept in identifying and solving business issues to achieve short and long-term goals. Demonstrated people skills with the ability to build and nurture strong customer relationships. An initiative-taking collaborator, focused on results with the ability to work efficiently, and effectively under pressure. Select Accomplishments
  • Omnichannel lead across BMS CAR T Portfolio consisting of Abecma, Breyanzi all indications and CAR T Franchise as well as Niche Brands (Onureg, Inrebic and Idhifa)
  • Selected to lead two BMS high profile Companywide launch initiatives, Content Modularization and Next Best Action for pilot brand Onureg.
  • Account lead for three consecutive successful launches for Gilead Pharmaceutical’s game changing HIV portfolio consisting of Descovy, Odefsey and Genvoya which shortly after launch became the #1 prescribed STR HIV treatment regimen.
  • Digital lead overseeing the development of Novartis professional/consumer Oncology launch websites for Farydak, Zykadia and Exjade in addition to the development of Novartis Facebook page for Sickle Cell
  • Responsible for the overall growth and management of BMS Consumer and Professional Virology Franchise
  • Chosen by the President of Torre Lazur McCann (TLM) to be the account lead for the launch of their DTC division where we successfully launched TLM first DTC product Mucinex.

Overview

33
33
years of professional experience

Work History

Director

Bristol, Squibb
Myers
11.2018 - 02.2024
  • Digital Marketing Strategists
  • Led and developed a team of engagement and channel planners across Niche Brands, Onureg and Idhifa for Acute Myeloid
  • Leukemia (AML) and Inrebic for Myelofibrosis (MF)
  • CAR T brands Abecma HCP/DTC, Multiple Myeloma (MM) and
  • Breyanzi HCP/DTC all indications, Large B Cell Lymphoma (LBCL), Chronic Lymphocytic Leukemia (CLL) and Mantle
  • Cell Lymphoma (MCL)
  • Led engagement planning efforts across multiple internal business partners including medical, commercial, access, and engaged with multiple customers including HCP and Consumer
  • Contributed to continuous improvement of engagement, channel, content, and analytic planning frameworks
  • Led and coordinated regular insights and metrics discussions with business partners in partnership with the BI&A team to ensure frequent optimization of the engagement, content, and channel plans
  • Mentored/coached a team of four direct reports across multiple markets and therapeutic areas to pull through strategic digital/media plans, brand campaigns, tactics, and programs
  • Drove seamless interaction between the business (e.g., brand, medical, R&D), the rest of the WCE organization, and Analytics (BI&A), the Omni-channel Capabilities team, matrix teams and agencies
  • Partnered with business and other WCC functions (e.g., field strategy/operations, meetings/congresses, patient engagement) on development of channel-agnostic engagement strategy followed by more specific digital channel strategy to meet business and customer needs
  • Responsible for campaign optimization and NPP reporting to a broader matrix team
  • Leveraged Digital Capabilities and Touchpoint Optimization principles, standards, and best practices to drive deeper customer engagement for the business
  • Examples include but not limited to CRM, web sites, IVAs, Email, social media, Remote
  • Engagement and Search Engine Marketing
  • Identified and led experiments with capabilities team to pilot/scale future digital marketing capabilities.

Associate Director

11.2020 - 11.2022
  • Digital engagement, customer experience point-of-contact for Onureg, Idhifa, Pomalyst and Revlimid
  • Digital lead for cross-functional matrix teams to enable seamless execution of business strategy and lead execution of digital campaigns/tactics
  • Digital lead for Content Modularization and Next Best Action working with a matrix team on the pilot brand Onureg
  • Responsible for the development of the annual Engagement and Communications Plans for each brand
  • Collaborates with business leads and WCC counterparts (e.g., field, meetings/congress, patient engagement partners) on channel-agnostic campaign/tactic strategy and provides input on the development of functional plans
  • Collaborates with BI&A to ensure KPI identification, measurement plans and optimization of digital programs
  • Oversee all aspects of engagement initiatives from creative/content development, testing and deployment
  • Coordinates with Capabilities, Digital Production, and rest of WEPCC teams to ensure optimization of tactics and that we are accomplishing business objectives and KPIs
  • Provided digital expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities
  • Responsible for the communication strategy and cadence for Home Office and Field Triggered emails as well as all 3PP initiatives
  • Driving innovation culture and coordinated with business and capability leads to develop innovative communications, digital tactics and apply metrics/analytics
  • Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
  • Partnered with content strategy team and production to provide early insight into cross-market material creation to drive content/asset re-use
  • MyHope Study help desk lead, for Digital Health Platform in Multiple Myeloma that aimed to help patients through the treatment journey and to evaluate the use of wearable technology in this space.

Clinical Trials, Engagement Manager

01.2001 - 11.2020
  • Responsible for the implementation of omnichannel engagement plans to ensure effective and successful clinical trial recruitment for various indications such as, Breast Cancer, Inflammatory Bowel Disease (IBD), NKTR, NSCLC and Multiple Myeloma
  • Led the clinical trial recruitment material development for TYK2 Crohn’s Disease and Ulcerative Colitis Lattice
  • Clinical Trials (IM011023 & 024)
  • Partnered with Recruitment Specialists business partners to develop master program briefs, strategic direction, and tactical communication plans to accelerate patient recruitment for clinical trials
  • Digital lead for the development of the Falcon and Lattice Studies social media campaigns overseeing all aspects of the campaign, including Facebook, Instagram, Twitter, and Banner ads
  • Digital lead for the IBD and Breast Cancer Social Plans on multiple platforms, Facebook, Instagram, and Twitter working closely with internal and external stakeholders to ensure an effective and seamless social plan launch
  • Worked with Global markets to develop the International Clinical Trials Day Video for two consecutive years
  • Managed creative and media partners, established, and maintained strong working relationships to ensure strategic and tactical alignment
  • Collaborated with the social media and E&E team on the development of the first Clinical Trials Facebook Page for
  • BMS
  • Led the efforts of internal and external teams as appropriate in facilitating the on-time, on-budget delivery of clinical trial tactics i.e., Patient and HCP facing brochures, print ads, digital/social (Facebook, Instagram, Twitter, Banner
  • Ads, Emails, videos, and study site materials)

SVP, Account Director

Arnold Health
10.2017 - 05.2018
  • Accounts: Allergan—Viberzi Professional (IBS-D), Melinta Pharmaceutical—Orbactiv (anti-infective)
  • Responsible for the overall account management, strategic guidance, digital strategy, and content development for Viberzi and Orbactiv professional marketing efforts
  • Supervision of four day-to-day account team members, project managers and operations team lead to ensure efficient and effective account management
  • Developed the Viberzi (sample) TryPak go-to-market strategy to effectively encourage trials with consumers and HCPs
  • Leveraged multi-channels to disseminate product specific messaging to increase awareness and encourage trial for
  • Orbactiv
  • Responsible for leading tactical plan ideation workshops to bring forth new promotional and marketing opportunities
  • Led market research efforts (Patient/Caregiver and HCP focus groups) for Orbactiv; developed content consisting of discussion guide and stimuli development to determine the most effective campaign and content elements
  • Collaborated with organizations such as American Society for Gastrointestinal Endoscopy (ASGE), to develop patient materials and to disseminate relevant information about IBS-D at key conferences; leveraged ASGE to gather insights into patients’ needs.

SVP, Management Supervisor

Harrison and Star
03.2015 - 07.2017
  • Accounts: Gilead HIV Descovy Portfolio: brands Descovy, Odefsey and Genvoya (HIV)
  • Portfolio lead responsible for the launch and strategic guidance of the portfolio and overall growth of the business
  • Built and maintained strong relationships with key clients throughout various departments within the Gilead organization
  • Collaborated with key HIV nonprofit advocacy organizations such as amfAR, The Foundation for AIDS Research
  • Hyacinth Aids Foundation, and AIDS United to develop and disseminate relevant information about HIV treatment
  • Mentor, develop and motivate teams to ensure growth in their roles while identifying opportunities for advancement.

Vice President, Group Account Director

Concentric Health
04.2014 - 02.2015
  • Accounts: Otsuka/Lundbeck Rexulti (MDD & Schizophrenia) Novartis Oncology Farydak (Multiple Myeloma), Zykadia (ALK +
  • NSCLC), Exjade (Iron Overload, Sickle Cell Disease)
  • Account leads responsible for the overall management, strategic and tactical planning of the Otsuka and Lundbeck co- promote launch product Rexulti for MDD and Schizophrenia
  • Worked with various nonprofit advocacy organizations while working on Rexulti, Mental Health America, Alliance on
  • Mental Health, and NAMI the National Institute of Mental Health, to gain insights into patients/caregivers with MDD and
  • Schizophrenia for the development of educational materials to for use across various platforms
  • Managed all aspects of strategic planning through tactical plan development for Novartis Oncology launch products
  • Global lead for Novartis launch product Zykadia overseeing the global development of all patient and caregiver materials for five countries
  • Digital strategy lead for Exjade website redesign and Farydak launch website for HCPs.

Vice President, Management Supervisor

Health4Brands
New York
10.2010 - 04.2014
  • Accounts: Atripla Professional/Consumer (HIV), Reyataz Professional/Consumer ( HIV), BMS Oncology Franchise Platform (PE), Voltaren Gel (OA), Fortesta Gel (TRT), GSK Global Oncology Franchise, Alcon Vision Franchise (Glaucoma)
  • Responsible for the overall management, strategic planning, content strategy, digital strategy, tactical planning through development and life cycle management of select brands
  • Brand account lead for BMS HIV legacy brands ATRIPLA and REYATAZ

VP, Account Group Supervisor

Altum
07.2006 - 07.2010
  • Accounts: Femring (ERT), Leukine (Oncology-GM-CSF), Ridaforolimus (Oncology), and PROCRIT (RBC GF)

VP, Account Group Supervisor

HealthSTAR Advertising, Inc
01.2005 - 09.2005

Torre Lazur McCann
Parsippany, NJ
02.2002 - 12.2004

VP, Account Group Supervisor

06.2004 - 12.2004
  • Accounts: Truvada (HIV), Mucinex (Expectorant), Oxytrol (Anticholinergic), ZYVOX (Antibiotic)

Group Account Supervisor

Grey Healthcare Group
New York, NY
10.2000 - 08.2001
  • Accounts: Augmentin (Antibiotic)

Account Supervisor

Sudler & Hennessey, Inc
New York, NY
11.1992 - 10.2000
  • Roche (Antibiotic), Tamiflu (Antiviral)

Traffic Coordinator

S.J. Weinstein Associates, Inc
New York, NY
06.1991 - 11.1992

Educator

Science High School
Newark, NJ
09.1990 - 06.1991
  • Responsible for the management of 9th and 10th grade classes to help students acquire knowledge and competence in English

Education

Bachelor of Arts Degree - Communications

William Paterson University

Master - Business Studies

Kean University

Certification in Secondary Education - undefined

Timeline

Associate Director

11.2020 - 11.2022

Director

Bristol, Squibb
11.2018 - 02.2024

SVP, Account Director

Arnold Health
10.2017 - 05.2018

SVP, Management Supervisor

Harrison and Star
03.2015 - 07.2017

Vice President, Group Account Director

Concentric Health
04.2014 - 02.2015

Vice President, Management Supervisor

Health4Brands
10.2010 - 04.2014

VP, Account Group Supervisor

Altum
07.2006 - 07.2010

VP, Account Group Supervisor

HealthSTAR Advertising, Inc
01.2005 - 09.2005

VP, Account Group Supervisor

06.2004 - 12.2004

Torre Lazur McCann
02.2002 - 12.2004

Clinical Trials, Engagement Manager

01.2001 - 11.2020

Group Account Supervisor

Grey Healthcare Group
10.2000 - 08.2001

Account Supervisor

Sudler & Hennessey, Inc
11.1992 - 10.2000

Traffic Coordinator

S.J. Weinstein Associates, Inc
06.1991 - 11.1992

Educator

Science High School
09.1990 - 06.1991

Bachelor of Arts Degree - Communications

William Paterson University

Master - Business Studies

Kean University

Certification in Secondary Education - undefined

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CHANNIA L. HOLT