Summary
Work History
Education
Skills
Websites
Work Availability
Languages
Software
Timeline
BusinessAnalyst

CHANNON RUSSELL

Pflugerville,TX

Summary

Organized and dependable Marketing/Project Manager with over 15+ successful years at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Work History

Omni-Channel Communications/Social Media Platform Management

AVEVA (Artech)
08.2022 - 02.2023
  • Spearheaded integration of Social Media content calendar and project management plan in collaboration with multi-channel teams: PR, Internal Communications, Content Studio, and local Ad agency
  • Tactical execution of linear Digital Advertising Campaigns (Digital Marketing) via WorkFront
  • Transformed Email Marketing Campaign processes and assets through DAM while tracking KPIs
  • Web and data migration to new platform.

Marketing Project Manager: Scrum

NXP Semiconductors (Mindlance)
03.2022 - 06.2022
  • Worked with internal/external creative teams and Ad Agencies for Digital Marketing Campaigns
  • Owned Digital Marketing Campaigns via WorkFront, and CDP Solutions platforms
  • Built content management and search engine optimization (SEO) with AEM & DAM
  • Championed tracking and automating processes via SmartSheet, which managed client workflow and reported on milestones and costs.

Sr. Engagement Marketing Project Manager

Humana (InfoTree)
10.2021 - 03.2022
  • Spearheaded a cross-functional operating model of Digital Marketing sprints
  • Scrum and Agile methodologies, and frequent sprint iterations to drive growth
  • Championed roll-out and integration of WorkFront for CDP Solutions
  • Data Privacy Marketing: ensuring compliance with restrictive healthcare data policies
  • Translated campaign performance data and KPIs to provide recommendations on optimizing campaign success.

Marketing Project Manager: Sr. Analyst

Dell Technologies (US Tech Solutions)
12.2018 - 05.2020
  • Managed and audited all content for interactive and live storage on AEM and DAM for all B2B/B2C/C2C marketing and sales assets
  • Built and maintained the CSG dashboard: created automated reporting on campaign specific metrics
  • Collaborated with internal teams on dashboard’s accessibility and optimization for site content
  • Reported data derived from Tableau, to directly integrate with Dashboard for solution based assistance
  • Owned end-to-end process building global production-ready master asset templates for GTM
  • Sr
  • Analyst, Marketing: Asset Development
  • Developed naming convention for new assets for Omni-channel campaigns
  • Prepared CSM Asset Development brief for agency detailing specific build-out information on each asset
  • Posted final release notification of the approved campaign and assets to 300+ for use in daily marketing materials.

Marketing Project Manager: Social Media Platforms

Pacesetter Homes
03.2015 - 04.2018
  • Copywriting and redesigned Direct Email Marketing campaigns, company literature online, email and direct mailer templates, brochures, signage, print, events, blogs, and website migration and landing pages in adherence to Brand Awareness and compliance
  • Generated and maintained SEO & Search Engine Marketing through keyword mapping/mining with marketing automation software (Hootsuite, HubSpot, MailChimp, Sprout Social, etc.)
  • Conducted Market Research and Development through Paid/Social Media Marketing, Competitive Analysis and reporting on click-through-rate on Google Ads, with Google Analytics; CRO and A/B Testing in Digital Marketing through Marketo and content marketing
  • Support the creation of internal sales & marketing services collateral for Sales team, partners and customers, while curating and adding new customer-facing collateral to the Sales Portal
  • Defined the Omni-Channel GTM strategy for $500k+ homes, with new vendors in print and Digital Media, logo, website, billboards/signage and promotional events
  • Publish external sales & marketing collateral, including Data Sheets and Customer Presentations, through Pure’s internal Welcome process.

Marketing/Communication -Digital NA Team

Dell Inc.
12.2013 - 01.2015
  • Initiated and managed creative strategy work, including direct content development
  • Responsible for template adherence, product imagery, positioning statement approval and alignment with all vehicle teams; while verifying message to support consistency and eliminate campaign redundancy
  • Legal self-policing of all Marcom projects with legal exposure
  • Brand ambassador, ensuring brand was maintained through the vehicle activation and production process.

Marketing Consultant/Tradeshow Coordinator/ Social Media Marketing

TouchMate Inc.
03.2012 - 07.2013
  • Collaborated with various software entities to cross-market products within varying industries to increase awareness and growth
  • Developed and executed event strategies that aligned and supported marketing and business KPI's
  • Contract negotiations and created P.O.s for and designed Event Tradeshows and booth plans at national exhibits
  • Created productive launch support for new product campaigns through use of Contentful.

Social Media Marketing and Event Coordinator & Sales

LINVIN
03.2012 - 10.2012
  • Developed multi-channel marketing campaigns for private custom-made furniture; directly related to $200k revenue increase over 2 quarters
  • Digital Marketing campaigns
  • Owned CRM database and marketing research and analytics
  • Monitored websites, customer activity and created reporting for trend analysis
  • Copywriting and content management for website, weekly blog issues, direct mailers and product description.

Senior Operations Manager/Event Coordinator

DiFusion Technologies
06.2011 - 03.2012
  • Spearheaded upgraded national invoicing structure creating checks and balances for sales reps in 40 states | 250 hospital locations
  • Purchased materials and handled bids and proposals for shipping and receiving
  • Procured space for national tradeshows.

Customer Service Professional

Dell Inc.
10.2001 - 01.2010
  • Globally streamlined department processes with Latin America and Canadian Orgs; reported on KPIs
  • Designed new procedures to resolve licensing issues and reduced service level and resolution time from 48 hours to 4 hours; complying with change management processes
  • Prepared budget for team events and provided estimated future budget costs and cuts to Executive team
  • Event Planner: Operations – Winning Culture & Diversity Team
  • Spearheaded and led new Diversity Training for Sales teams to become more aware of diversity within the work place
  • Owned analytics and progress reports for Corporate Diversity programs
  • Planned/executed departmental recognition events and trainings for staff of 800+ with contract negotiations for outside vendors
  • Developed and led New Hire Training program; scheduled New Hire Orientation for 500+
  • Planned and monitored seminars and conferences to include event logistics, accommodations, facilities, audiovisual requirements, displays and special requirements
  • Prepared quarterly budget for department events and provided estimated future budget costs and cuts to Executive team
  • Post-Sales: Sales & Customer Service
  • Defined, measured and analyzed data from queue application, designed to metric customer service calls
  • Selected and trained globally diverse sales team within Post Sales Queue on new application roll-out
  • Monitored Latin American teams on progress and metrics of email correspondence to outside customers
  • Customer Experience focused on retention and resolution.

Education

Master of Business Administration (M.B.A) -

University of Phoenix

Bachelor of Arts (B.A) -

Skills

- Cone t creation and management

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages

Finnish
Elementary
Spanish
Limited Working

Software

Workfront

Jira

Wrike

Hubspot

Sprout Social

Mailchimp

Timeline

Omni-Channel Communications/Social Media Platform Management

AVEVA (Artech)
08.2022 - 02.2023

Marketing Project Manager: Scrum

NXP Semiconductors (Mindlance)
03.2022 - 06.2022

Sr. Engagement Marketing Project Manager

Humana (InfoTree)
10.2021 - 03.2022

Marketing Project Manager: Sr. Analyst

Dell Technologies (US Tech Solutions)
12.2018 - 05.2020

Marketing Project Manager: Social Media Platforms

Pacesetter Homes
03.2015 - 04.2018

Marketing/Communication -Digital NA Team

Dell Inc.
12.2013 - 01.2015

Marketing Consultant/Tradeshow Coordinator/ Social Media Marketing

TouchMate Inc.
03.2012 - 07.2013

Social Media Marketing and Event Coordinator & Sales

LINVIN
03.2012 - 10.2012

Senior Operations Manager/Event Coordinator

DiFusion Technologies
06.2011 - 03.2012

Customer Service Professional

Dell Inc.
10.2001 - 01.2010

Master of Business Administration (M.B.A) -

University of Phoenix

Bachelor of Arts (B.A) -

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CHANNON RUSSELL