Chante Boddie
Overview
10
10
years of professional experience
Work History
Sr. Digital Marketing Specialist
YogaWorks
05.2023 - 09.2023
- Orchestrated digital marketing initiatives for YogaWorks, a leading digital yoga platform, in close collaboration with product, brand, and design teams.
- Crafted and executed impactful social media strategies across various platforms, including Facebook, Instagram, TikTok, Twitter, and LinkedIn, using Hootsuite for content planning and scheduling.
- Skillfully managed both organic and paid social media content creation, ensuring compelling creative assets and copywriting.
- Monitored community engagement, maintained brand health, and conducted competitor analysis using Hootsuite Listening Tool.
- Successfully launched and administered an exclusive Members-Only Facebook group, attracting 4,000 active users within the first two months, fostering a dedicated community.
- Oversaw end-to-end email marketing campaigns, driving customer engagement, boosting retention rates, and contributing to revenue growth. Collaborated with design teams for timely campaign launches.
- Expertly organized YogaWorks Mind Body Wellness Retreats in collaboration with industry hosts, achieving full bookings within one week of launching the inaugural retreat.
Marketing Manager
The Cliffs Climbing + Fitness
06.2021 - 02.2023
- Managed and mentored a team of 8 marketers and designers
- Crafted and executed a tailored social media strategy, encompassing both paid and organic initiatives, resulting in 40% growth in follower count within the first year.
- Designed and deployed engaging email campaigns using Active Campaign to promote the company website, facility updates, holiday campaigns, and sales promotions, enhancing customer awareness and engagement.
- Introduced the Asana work management platform to streamline creative request tracking across cross-functional teams, including design, website, social media, and email.
- Spearheaded and managed The Cliffs' inaugural Ambassador + Influencer Program, significantly enhancing brand visibility and engagement through strategic influencer partnerships.
Social Media Manager
UPS
09.2018 - 06.2021
- Managed all aspects of global social media strategy across Instagram, Twitter, Facebook, and LinkedIn.
- Managed a $1.3 million+ social media budget.
- Developed content strategy for UPS Employee social media channels: @UPSers on Twitter and _UPSers on Instagram.
- Analyzed social media metrics to optimize boosted strategies.
- Demonstrated proficiency with social media tools, including Sprinklr, Hootsuite, Basecamp, and Sprout Social.
Marketing Manager
NuRepublic
09.2017 - 09.2018
- Conducted in-depth research to create informative and engaging social media campaigns, targeting specific audiences and potential consumers.
- Oversaw content creation across various social platforms and tracked campaign success using KPIs.
- Managed new customer onboarding, Asana task generation, and client calendar scheduling.
- Led a team of content creators and graphic designers to align monthly calendars with client objectives.
- Improved customer service through regular strategy meetings with clients and internal team coordination.
- Identified high-performing posts to meet and exceed KPI commitments, optimizing advertising plans based on data analysis.
- Addressed negative reviews privately and suggested appropriate actions to maintain brand reputation.
- Evaluated and monitored 17 client accounts across social media channels, ensuring optimal post performance and community engagement.
- Managed 8-20 customer accounts in the social media and reviews department, developing tailored social media marketing plans for each client's unique needs.
Social Media Manager
IST Management Services
12.2015 - 09.2017
- Managed and curated social media accounts (Instagram and Facebook) for both B2B and B2C clients, ensuring daily monitoring, timely responses, and the implementation of an effective posting schedule.
- Conducted in-depth reporting to track social media performance and used data-driven insights to refine strategy for optimal engagement and growth.
- Spearheaded creative brainstorming sessions to generate fresh ideas for content, collaborating closely with design team to develop compelling copy and visuals.
- Crafted and implemented successful social media strategies, consistently enhancing brand presence and user engagement.
- Skillfully managed client relationships, serving as the primary point of contact
Social Media + Influencer Coordinator
Spanx
08.2015 - 12.2015
- Managed the end-to-end social asset creation process and daily execution of social media posts, ensuring alignment with our brand's "social voice." Maintained consistency in creativity, style, quality, and tone of voice, while efficiently routing creative assets to relevant stakeholders.
- Collaborated with influencers sourced for campaigns, leading the execution of both organic and paid social media initiatives to drive engagement and brand growth.
- Drove data-driven decision-making by identifying audience insights and consumption patterns. Executed consumer surveys involving over 24,000 participants, ultimately contributing to increased ad sales revenue.
Marketing Assistant
Paychex Inc
01.2014 - 06.2015
- Created diverse recruitment marketing materials, such as instructional videos, animated social posts, flyers, infographics, email templates, presentations, and more, for both external and internal use.
Education
Bachelor of Arts - Communications
Liberty University
Lynchburg, VASkills
- Social Media Marketing
- Influencer Marketing
- Content Creation
- Copy Writing
- Data Analysis and Reporting
- Community Management
- PPC Campaign Management
- Email Marketing
- Event Coordination
- Sprout Social
- Canva Design
- Hootsuite
Timeline
Sr. Digital Marketing Specialist
YogaWorks
05.2023 - 09.2023
Marketing Manager
The Cliffs Climbing + Fitness
06.2021 - 02.2023
Social Media Manager
UPS
09.2018 - 06.2021
Marketing Manager
NuRepublic
09.2017 - 09.2018
Social Media Manager
IST Management Services
12.2015 - 09.2017
Social Media + Influencer Coordinator
Spanx
08.2015 - 12.2015
Marketing Assistant
Paychex Inc
01.2014 - 06.2015
Bachelor of Arts - Communications
Liberty University
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