Summary
Overview
Work History
Education
Skills
Soft Skills
Certification
Accomplishments
Timeline
Generic

Chantelle Williams

Brampton,ON

Summary

Creative and detail-oriented Junior Graphic Designer with a BA in Visual Arts and hands-on experience in branding, website design, social media visuals, and event planning. Adept at transforming concepts into compelling visuals using Canva, Figma, and Final Cut Pro, with a strong foundation in digital branding, layout composition, and user experience principles. Previously a Project Coordinator, I bring organization, collaboration, planning, and content strategy skills that complement my graphic design expertise. Currently transitioning into the tech industry, focusing on app and website visuals.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Graphic Designer & Visual Branding Lead

New Genesis
Toronto
10.2018 - Current
  • Designed and maintained NGGC's website on Wix-built website, contributing to increased brand awareness and external partnerships.
  • Led a visual rebrand, redesigning the logo to align with the group's evolving identity.
  • Created cohesive social media visuals (YouTube thumbnails, Instagram banners, reel covers, promotional videos) using Canva and video editing tools.
  • Improved YouTube engagement, with videos consistently achieving 190% view-to-follower ratio, demonstrating strong audience reach beyond subscriber count.
  • Re-branded Instagram feed to maintain cohesive post and reel aesthetics, strengthening brand identity.
  • Developed the visual theme for a music video concert and directed it, including storyboards and branded concert content.
  • Boosted Instagram viewership engagement by 66.67%, consistently increasing viewership from 600 to 1,000 people per reel post through streamlined social media visuals on Instagram.
  • Led content QA, proactively scrubbing posts for potential copyright issues, duplicate content, and design conflicts; ensured content was tested via a trial account and compliant with YouTube/Instagram guidelines-resulting in zero takedowns or flags.

Graphic Designer & Creative Events Lead

EvokeXperience
Toronto
08.2021 - 12.2023
  • Designed and developed the EvokeXperience website on Wix, creating a digital hub that reflected the brand's immersive, high-energy identity.
  • Created all promotional materials-including Instagram posts, reels, and video trailers-using Canva, Final Cut Pro, and mobile apps to ensure consistent storytelling across channels.
  • Developed a cohesive Instagram aesthetic and brand voice, including a full logo design, establishing the visual tone across all platforms.
  • Directed the creative strategy and branding for immersive events, overseeing concept development, visual identity, and theme execution from ideation to launch.
  • Led on-site brand experience by managing décor design, spatial visuals, and environmental aesthetics in alignment with the event's creative direction.
  • Provided creative leadership to a small multidisciplinary team, mentoring placement students of York University's AMPD department and ensuring timely, cohesive delivery across all visual outputs.
  • Collaborated with in-house venue production teams to coordinate lighting, audio, and visual effects, ensuring a seamless alignment with the branded experience.
  • Managed all vendor communications and logistics, including scheduling, coordination, and payment tracking to maintain streamlined event operations and budget control.

Education

Bachelor of Arts - Visual Arts

York University
Toronto
10-2019

Skills

  • Design Tools: Canva, Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), Figma, Wix
  • Microsoft Office: Word, PPT, OneNote, Excel
  • Google Suite
  • Brand Development
  • Team Leadership
  • Project Coordination
  • Web Design
  • Creative Direction
  • Content Creation
  • Visual Storytelling
  • Logo Creation
  • PM Software: ClickUp, Asana, Jira

Soft Skills

  • Creativity
  • Communication
  • Problem Solving
  • Critical Thinking
  • Adaptability
  • Organization
  • Rapid Learner
  • Growth Mindset

Certification

  • Google UX Design: Professional Certificate, Coursera (Jun. 2025)
  • Google Project Management: Professional Certificate, Coursera (Nov. 2023)

Accomplishments

  • 2019, Facilitated and organized an opportunity for New Genesis organization to participate in Shawn Mendes' music video 'If I Can't Have You'.
  • 2021, Achieved a Spotlight award in recognition of delivering exceptional services at BMO.
  • 2023, Received a 5-star rating from client by delivering exceptional services virtually.

Timeline

Graphic Designer & Creative Events Lead

EvokeXperience
08.2021 - 12.2023

Graphic Designer & Visual Branding Lead

New Genesis
10.2018 - Current

Bachelor of Arts - Visual Arts

York University

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