Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Chantel Marie Young

Kenosha,WI

Summary

Marketing communication professional experienced with strategic communication planning, fostering brand narratives that resonate with target audiences. Proven ability to develop and execute plans to refine marketing strategies and enhance campaign effectiveness. Track record of building strong relationships and leading collaborative teams to achieve marketing goals. Skilled in digital marketing, public relations, and project management, bringing creativity and analytical thinking to every project.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing Communications Manager

SkipperBud's
10.2022 - Current
  • Develop, execute, and manage marketing campaigns focused on increasing brand awareness and driving sales for boating products and services.
  • Coordinate with the marketing team to plan seasonal promotions, seasonal launches, and special events.
  • Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
  • Create and manage email marketing campaigns, including designing content, setting up email lists, and tracking performance metrics within Hubspot.
  • Developed integrated marketing communications strategies to enhance brand visibility and engagement.
  • Act as the main point of contact for Sales Managers in 13 different stores and states to ensure the timely delivery of creative assets.
  • Maintain project timelines to ensure smooth execution of marketing initiatives across various channels.
  • Ensure all marketing efforts are aligned with the company’s brand voice and values.
  • Conducted market research to identify emerging trends and consumer preferences, informing strategic decisions.

Marketing Director

Advanced Care Specialists
11.2020 - 02.2022
  • Managed all marketing and sales efforts successfully and increased patient visits by 19% from the previous year.
  • Developed and created the marketing brand through multiple advertising platforms using a marketing mix of digital, and traditional marketing methods.
  • Oversaw budget allocation for marketing initiatives, ensuring optimal resource utilization and cost-effectiveness.
  • Coordinated and acted as the liaison and point of contact for all marketing, event, campaign, and networking outings.
  • Created and managed all social media advertising and promotional materials.
  • Created retention plans, CRM spreadsheets, and detailed tracking methods.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Marketing and Events Coordinator

Hotel Normandie
09.2017 - 02.2020
  • Created, designed, and organized custom marketing and networking events for the hotel.
  • Assisted the Marketing Manager with negotiations for event contracts and budgets.
  • Curated and created social media promotions, campaigns, and advertising using programs such as Canva and Hootsuite and Orchard.
  • Served as the liaison between clients and hotel staff and management on event-related and marketing matters.
  • Coordinated all event logistics from start to finish.
  • Increased the event revenue and made over $100,000 in event sales as well as secured the venue from 2017- 2019 for a New Year party contract.
  • Redesigned and developed marketing material for the wedding and events department.
  • Held monthly creative marketing meetings to discuss future projects.
  • Implemented attendee feedback systems to refine future event strategies and improve guest experience.

Marketing and Operations Manager

Rhulus Vert LTD
09.2016 - 09.2017
  • Developed the company's vision and help launch the start-up business.
  • Set up social media outlets, emails, and designed business cards for marketing efforts.
  • Designed targeting strategies and built campaigns based on specific monthly goals.
  • Corresponded with vendors, answered client emails and inquiries in a timely manner as well as conducted potential vendor meetings.
  • Secured 3 year long vendors contracts for the company.
  • Established the company's brand image and strong branding messages.

Marketing Manager/ Nonprofit Internship

The Hope Council
09.2014 - 12.2014
  • Created and designed a youth outreach program/campaign.
  • Incorporated and worked with a team to create new social media skills and techniques into campaign that targeted a specific demographic.
  • Developed a budget plan and conducted fundraising for the campaign.
  • Managed the progression of the project and budget.

Retail/Customer Service

Guess Factory
11.2012 - 04.2014
  • Provided excellent customer service through styling resources.
  • Achieved recognition for reaching sale goals monthly.
  • Performed money responsibility in cashier duties.
  • Participated in team meetings and floor sets.

Internship Event Coordinator

Kenosha Public Museum
05.2012 - 08.2012
  • Updated press releases and online media calendars for local newspapers.
  • Organized and fundraised annual "museum crawl" event.

Education

Bachelors of Arts - Communication & Marketing

University of Wisconsin Parkside
12-2014

Skills

  • Customer Service (10 years)
  • Search Engine Optimization (SEO)
  • Hootsuite (2 years)
  • Microsoft Outlook
  • Google Docs (6 years)
  • Google Analytics
  • Content Management
  • Social Media Management
  • HubSpot (3 years)
  • Social Media Marketing
  • Microsoft Office
  • Digital Marketing
  • Event Planning
  • Events Management
  • Presentation Skills
  • Branding
  • Promoted Content
  • Event Marketing
  • Email Marketing
  • Marketing strategies
  • Sales support
  • Website management
  • Conducting email campaigns
  • Digital communications
  • Advertising management
  • Corporate messaging
  • Campaign development
  • Integrated marketing
  • Multicultural marketing
  • Developing creative content
  • Strategic positioning
  • Integrated marketing understanding
  • Creating content
  • Vendor negotiation skills
  • Integrated marketing campaigns
  • Teamwork
  • Attention to detail
  • Problem-solving abilities
  • Multitasking Abilities
  • Reliability
  • Excellent communication
  • Organizational skills
  • Team leadership
  • Decision-making
  • Adaptability and flexibility
  • Self motivation
  • Computer proficiency
  • Task prioritization
  • Interpersonal skills
  • Client relationship management
  • Goal setting
  • Professionalism
  • Marketing and advertising

Certification

  • Hootesuite Social Marketing
  • Hubspot Academy
  • Google Analytics


Timeline

Marketing Communications Manager

SkipperBud's
10.2022 - Current

Marketing Director

Advanced Care Specialists
11.2020 - 02.2022

Marketing and Events Coordinator

Hotel Normandie
09.2017 - 02.2020

Marketing and Operations Manager

Rhulus Vert LTD
09.2016 - 09.2017

Marketing Manager/ Nonprofit Internship

The Hope Council
09.2014 - 12.2014

Retail/Customer Service

Guess Factory
11.2012 - 04.2014

Internship Event Coordinator

Kenosha Public Museum
05.2012 - 08.2012

Bachelors of Arts - Communication & Marketing

University of Wisconsin Parkside

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