CHARIQUE L. RICHARDSON, MBA
New Orleans,LA
Summary
Results-driven marketing strategist and speaker with over 25 years of experience helping service-based businesses and organizations build stronger brands, increase visibility, and drive measurable growth. Trainer and keynote speaker on topics including AI in marketing, brand voice development, and website performance. Known for translating complex marketing challenges into clear, actionable strategies that deliver high-impact results. Combines deep industry knowledge with a passion for teaching, problem-solving, and empowering clients to market with clarity and confidence.
Overview
23
23
years of professional experience
Work History
Founder, Lead Web Designer & Marketing Strategist
DIGITAL INNOVATION MEDIA GROUP
10.2016 - Current
- In-depth understanding of digital marketing strategies and tactics, including client onboarding, customer relationship management, social media management, and website design using WordPress.
- Proven track record of success in designing bespoke websites that convert organic traffic to sales, creating effective social media plans that increase brand awareness, engagement, and conversions.
- Client wins: Top 100 Real Estate Agents on Social Media in NC, Ernest Morial Corporation of the Year Award, interview requests, web client raised $54,000 in 16 days, and saved web client $1000 per month
Adjunct Professor, AI & The Future of Business
Loyola University New Orleans
08.2023 - 12.2024
- Evaluated and revised lesson plans and course content to achieve student-centered learning.
- Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
- Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
- Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
Administrative Manager
DUKE UNIVERSITY HEALTH SYSTEM
08.2014 - 06.2015
- Managed operations and clinic teams, demonstrated by overseeing a clinic with over 200 employees and addressing the needs of staff and patients
- Utilized In-depth knowledge of marketing and branding, with experience managing social media, website maintenance, and newsletter creation for a healthcare department
Administrative Assistant
DUKE UNIVERSITY HEALTH SYSTEM
12.2011 - 08.2014
- Co-authored strategic plan for senior hospital management that identified areas of opportunity in the department (diversity, staffing needs, and other resources)
- Designed and led cross functional team to revamp department marketing strategy for radonc.duke.edu (website, social media setup and maintenance, patient education video production)
Contracts Coordinator
QINETIQ
11.2009 - 07.2011
- Coordinated Department of Defense post award contracts
- Performed financial reconciliation on designated contracts
- Managed contract kickoff meetings with key staff
Pharmaceutical Sales Representative
PFIZER PHARMACEUTICALS
07.2002 - 04.2009
- Produced over $300 million in product sales through compelling product presentations, relationship building and strong customer service
- Developed quarterly territory business plans to identify opportunities for growth and to create strategies to accomplish my business goals
- Implemented call plan that increased customer reach and frequency by 50%
Education
Master of Business Administration - Marketing
Florida A &M University
Tallahassee, FL2001
Bachelor of Science - Business Administration
Florida A & M University
Tallahassee, FL1999
Skills
- Written and Oral Communications
- Web Site Design
- Social Media Management
- Project Management
- Adjunct Instruction
- Strategic Planning
Affiliations
- President American Marketing Association, New Orleans Board Member, Volunteers of America of Southeast Louisiana
Additional Information
- Ernest Morial 2023 Small Business of the Year nominee
- Speaker for University of New Orleans School of Business Marketing Week, October 18, 2022 , "Find Your Digital Voice & Grow A Highly Engaged Audience"
- Co-Chair of the AMA/TUAMA/CILI/NORBCC Case Marketing Competition, November 2022-2024
- Ripple Effect 2023 Feature Speaker, January 20, 2023 - https://bit.ly/42wEkPV
- Panelist at the American Marketing Association International Collegiate Conference College to Career panel, April 1, 2023 and May 2025
- Panelist for AFP Greater New Orleans Fundraising Conference, Find Your Mission Moment: Building Community Through Experience Panel, July 20, 2023
- Panelist for Dr. Chris Hydock Tulane Freeman School of Business in-class panel on career insights for marketing, November 9, 2023
- Guest panelist, Urban League of Louisiana Hope2Women Summit, Market to Win: Best Practices for Content Marketing For Your Business Breakout Session, November 16, 2023
Timeline
Adjunct Professor, AI & The Future of Business
Loyola University New Orleans
08.2023 - 12.2024
Founder, Lead Web Designer & Marketing Strategist
DIGITAL INNOVATION MEDIA GROUP
10.2016 - Current
Administrative Manager
DUKE UNIVERSITY HEALTH SYSTEM
08.2014 - 06.2015
Administrative Assistant
DUKE UNIVERSITY HEALTH SYSTEM
12.2011 - 08.2014
Contracts Coordinator
QINETIQ
11.2009 - 07.2011
Pharmaceutical Sales Representative
PFIZER PHARMACEUTICALS
07.2002 - 04.2009
Bachelor of Science - Business Administration
Florida A & M University
Master of Business Administration - Marketing
Florida A &M University
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