Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
BusinessAnalyst
Charis Bertrand

Charis Bertrand

Acworth,GA

Summary

Seasoned professional sales and service provider with more than 20 years of experience in sales, marketing and overall customer service. Excellent at listening and solving customer issues. Have demonstrated a proven track record in achieving exceptional sales results while developing and maintaining a loyal customer base. Well diverse in all brands IHG/Marriott/Hilton and won many awards during her tenor years of Hospitality. Committed to expanding and developing her team and knowledge through practical applications, creative competencies and education.

Overview

24
24
years of professional experience
5
5
Certification

Work History

VICE PRESIDENT OF SALES & MARKETING

Horizon Hospitality inc
02.2020 - Current
  • Oversight of Revenue, Regional Sales Managers, & Director of Sales
  • Developed Branding for all three Brands (Hilton, Marriott, & IHG)
  • Comprehensive Social Media strategy and led search engine optimization to increase brand awareness
  • Worked on all OTA and dominated organic searches
  • Managed 55 million in room revenue
  • Increased Corporate Travel Sales over 35% from 2018
  • Penetrated existing accounts as well as bringing in new client base on daily bases
  • Created Marketing Plan and End of month report for sales department and training
  • Reviewed activities regularly to identify opportunities for improvement
  • Gained expert knowledge of Hotel industry market conditions, and trends
  • Working with the Hotel Developer to open upcoming properties for all brands in portfolio.
  • Proven ability to learn quickly and adapt to new situations.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Excellent communication skills, both verbal and written.
  • Passionate about learning and committed to continual improvement.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Determined team targets and implemented plans to achieve goals at individual and group level

DIRECTOR OF SALES AND MARKETING

01.2018 - 01.2019
  • Increased sales in Catering Revenue from $119,280 annually to 497,546
  • Increased Sales Revenue for group business from 1.5 million to 4,757,400
  • Planned and executed successful sales promotions to drive revenue growth
  • Grew Average Daily Rate from $110 to a average rate of $135
  • Developed upscale menus for hotel and restaurant
  • Increased revenue by developing customer relationships, leading to substantial sales growth
  • Created and implemented departmental objectives and drove performance to meet KPIs for each quarter
  • Recruited and hired new sales associates by assessing their enthusiasm, persistence, communication, selling, and closing skills
  • Collaborated well with team members to carry out daily assignments and achieve team targets.

REGIONAL SALES MANAGER/GENERAL MANAGER

Valley Hospitality Management
01.2008 - 01.2013
  • Initiatives resulted in a 54% increase in sales
  • New business development increased by 26%
  • Analyze sales statistics to determine sales potential
  • Use CRM tools to track hotel performance, track personal benchmark, store data and manage daily inventory
  • Increasing REVPAR and gaining market share versus our competitive set through an aggressive direct sales effort and strategic e-commerce sales and marketing efforts
  • Assist Sales Managers in the development of sales and marketing plans, forecasting, performance management, etc; measure and track results
  • Leads, manages, and develops Account Managers and Client Relationship Managers to optimize team performance
  • General Manager
  • Responsible for day to day operations in hotel
  • 4 million dollar profit to bottom line rooms(180)
  • Increased ADR of 84.07 and Occupancy to 64.8%
  • Held #1 spot for Salt Scores
  • QA Audits all Outstanding score of 95 or higher
  • Accountable for GOP & GSS
  • Maintained 90% in Market Penetration
  • Lead sales and assist daily.

DIRECTOR OF OPERATIONS

Hilton Suites Perimeter TPG
01.2000 - 01.2008
  • Managed day to day operations in hotel to oversee budget, increase in Revenue, ADR, & Occupancy
  • Staffed all departments
  • Put in place training system for hotel to develop employees
  • Reduced and controlled expenses by reducing labor, cutting cost in supplies needed
  • Trained, coached and mentored staff to ensure a smooth adoption of all programs Hilton offers
  • Conducted Weekly sales calls with DOS
  • Managed team up to 67 employees on hotel side and 50 on Food & Beverage side
  • Food & Beverage Knowledge with hotel from breakfast, lunch & dinner time
  • Lobby Lizard in morning greeting customers.

Education

M.D. - Hospitality Management

Florida Atlantic University
Florida City, FL
06.2020

Skills

  • Sales and marketing
  • Negotiate sales
  • Prepare sales presentations
  • Sales negotiations
  • Sales coaching
  • Marketing plans
  • GM Experience/Operations

Certification

Marriott CITY OneSource/SFAWEB

References

References-UPON REQUEST

Timeline

VICE PRESIDENT OF SALES & MARKETING

Horizon Hospitality inc
02.2020 - Current

DIRECTOR OF SALES AND MARKETING

01.2018 - 01.2019

REGIONAL SALES MANAGER/GENERAL MANAGER

Valley Hospitality Management
01.2008 - 01.2013

DIRECTOR OF OPERATIONS

Hilton Suites Perimeter TPG
01.2000 - 01.2008

M.D. - Hospitality Management

Florida Atlantic University

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