CHARITH FERNANDO
Southampton,United Kingdom
Summary
With over 15 years of experience in banking and marketing, expertise lies in delivering customer-centric marketing solutions that drive business growth. Strong skill set in project management and excel in developing and executing innovative, cost-effective marketing strategies that yield measurable results. Proficiency in digital marketing, social media management, website content creation, and crafting engaging customer experiences aligned with emerging trends sets apart. Proven track record of driving growth in the events sector by enhancing brand visibility and engagement. Alongside strong organizational abilities, possess excellent communication and relationship-building skills. Additionally, proficient in digital tools and IT systems, and deeply committed to promoting diversity and inclusion in all initiatives.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Night Auditor / Duty Manager
Leonardo Royal Hotel Grand Harbour
07.2023 - Current
- Manage late check-ins and early check-outs, providing seamless assistance with room assignments and payment processing
- Oversee daily financial reconciliation, ensuring accurate verification of transactions and preparation of comprehensive financial reports
- Conduct thorough audits to verify the accuracy of all charges, identify discrepancies, and rectify any financial irregularities
- Monitor hotel security throughout the night, respond promptly to emergencies, and maintain a safe environment for both guests and staff
- Address guest inquiries, resolve issues, and ensure a high standard of customer service during overnight hours
- Generate detailed nightly reports summarizing financial activities, operational updates, and other relevant data
Assistant Manager - Digitalization Department
Peoples Bank Head Office
06.2021 - 05.2023
- Led and managed marketing initiatives for assigned accounts and areas, overseeing the delivery of marketing plans and campaigns
- Developed and marketed corporate goods and services to existing and potential customers, driving brand growth and awareness
- Defined clear goals for each project, developed actionable plans, and projected the number of contacts required to meet objectives
- Created and maintained up-to-date sales collateral and product knowledge, ensuring consistency and relevance across all materials
- Fostered and maintained strong relationships with both current and prospective clients, facilitating continuous engagement and loyalty
- Spearheaded marketing activities including telemarketing campaigns, trade exhibitions, and seminars to boost brand presence and client engagement
- Developed a new marketing strategy for Corporate Client Tale, resulting in a 42% increase in fee-based income
- Initiated and led a series of multichannel marketing campaigns including email, digital, and social media, boosting client engagement
- Conducted competitive research and consumer trend studies, leading to a 25% increase in quarterly sales and onboardings
- Assisted in crafting corporate sales pitches for key meetings, contributing to stronger client relations and business opportunities
- Implemented new competitive analysis and consumer trend reports, increasing quarterly sales by 15%
- Engaged directly with top companies, building relationships with 9000+ corporate clients through digital banking initiatives
- Trained 1000+ employees in digital marketing, enhancing internal capabilities and driving better campaign outcomes
Digital Marketing Advisor - Foreign Bank Representative
City Exchange W.L.L
07.2015 - 04.2021
- Formulated and implemented marketing strategies to drive the growth of the corporate client base
- Collaborated cross-functionally with Digital Marketing, Sales, and Product Development teams to ensure smooth campaign execution
- Played a key role in the creation and execution of digital marketing campaigns that targeted new markets
- Regularly monitored and optimized campaigns, analyzing performance metrics to drive strategic adjustments
- Actively participated in operational meetings to ensure alignment with overall business goals
- Generated $42 million in annual sales by implementing a series of marketing campaigns during my tenure
- Led the most successful campaign of 2018-19, resulting in a 135% increase in foreign remittances
- Acquired 320 new accounts, and the 2016 seasonal promotion campaign contributed to a 70% increase in revenue
- Developed and executed 16 initiatives, leading to a 92% boost in income and an 80% expansion in the client base
- Created a targeted marketing campaign for expatriates for SDA, resulting in an 88% revenue increase in Q2 of 2019
- Managed a team of 4 marketing assistants and creatives in 2018, contributing to a 78% rise in external client acquisition
Customer Care Assistant
Peoples Bank Head Office
08.2008 - 03.2013
- Demonstrated in-depth knowledge of a wide range of banking products, including personal loans, credit cards, unsecured loans, and overdraft (OD) services
- Maintained comprehensive understanding of banking sector regulations and legal requirements, ensuring compliance in all transactions and activities
- Took full responsibility for managing and overseeing bank products, ensuring proper administration and customer satisfaction
- Built and nurtured strong business relationships with both individual and corporate clients, fostering trust and loyalty
- Operated within established Standard Operating Procedures (SOPs), ensuring efficiency and consistency in departmental functions
Education
Executive Master of Science - Digital Marketing
The Asia e University
02.2025
Postgraduate Diploma - Professional Marketing
Chartered Institute of Marketing (CIM)
06.2019
Executive Master of Science - Strategic Marketing
The Asia e University
05.2018
MBA - Banking & Finance
Aldersgate University College
11.2015
Skills
- Digital Marketing
- Customer-Centric Approach
- Data-Driven Decision Making
- Relationship Building
- Financial Acumen
- Negotiation
- Project Management
- Creative Problem Solving
- Communication
- Sales Strategy
- Client Acquisition & Retention
- Adaptability
- CRM management
- Multitasking and organization
- Team leadership
- Problem-solving
Certification
- Associate Membership, Chartered Institute of Marketing (CIM), UK, 40073872
- Member, Sri Lanka Institute of Marketing (SLIM), 0000050078
- Member, Chartered Professional Managers of Sri Lanka (CPM), MCPM01141
- Data-Driven Marketing Professional, Sri Lanka Institute of Marketing, 12/01/21, 04/01/22
- Certificate in Digital Media, Social Media, & SEO Marketing, Icon Training Center, Doha, Qatar, 08/13/18
Additional Details
Currently in Tier 2 Dependent Visa & Looking for a Sponsorship to switch, References available upon request
Timeline
Night Auditor / Duty Manager
Leonardo Royal Hotel Grand Harbour
07.2023 - Current
Assistant Manager - Digitalization Department
Peoples Bank Head Office
06.2021 - 05.2023
Digital Marketing Advisor - Foreign Bank Representative
City Exchange W.L.L
07.2015 - 04.2021
Customer Care Assistant
Peoples Bank Head Office
08.2008 - 03.2013
Postgraduate Diploma - Professional Marketing
Chartered Institute of Marketing (CIM)
Executive Master of Science - Strategic Marketing
The Asia e University
MBA - Banking & Finance
Aldersgate University College
- Associate Membership, Chartered Institute of Marketing (CIM), UK, 40073872
- Member, Sri Lanka Institute of Marketing (SLIM), 0000050078
- Member, Chartered Professional Managers of Sri Lanka (CPM), MCPM01141
- Data-Driven Marketing Professional, Sri Lanka Institute of Marketing, 12/01/21, 04/01/22
- Certificate in Digital Media, Social Media, & SEO Marketing, Icon Training Center, Doha, Qatar, 08/13/18
Executive Master of Science - Digital Marketing
The Asia e University
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