Charity Graham
Orlando,WV
Overview
4
4
years of professional experience
1
1
Certification
Work History
Founding Content Creative
Twenty Somethings Media
08.2021 - Current
- Established and launched a successful social media blog/community targeting Black young adults
- Design and create engaging and relevant content and captions to captivate the target audience and drive user engagement, gaining over 1,000 followers in a single month
- Research content ideas to ensure high-quality and informative posts
- Utilize Google Sheets to track and analyze post performance, extracting insights for future optimization
- Keep up-to-date with pop culture trends to produce timely and culturally relevant content
Junior Strategist
Taylor Strategy
07.2024 - 03.2025
- Assisted senior strategists in developing content and strategy for award-winning brands Smirnoff and Guinness, incorporating emerging trends and platform updates to shape monthly content calendars.
- Organically posted and scheduled content across multiple accounts and platforms. Managed 30+ weekly audience interactions, fostering engagement and surfacing key insights to refine brand communication strategies.
- Analyzed social media performance, compiling weekly and quarterly reports using Brandwatch to track Share of Voice changes, and identify high-performing content pillars.
- Conducted audience research and trend analysis for four campaigns, uncovering consumer insights and niche trends to inform pitch strategies.
- Spearheaded uploading paid social content to be trafficked on Meta, Pinterest, and MikMak
Social Strategy Fellow
Taylor Strategy
01.2024 - 07.2024
- Spearheaded weekly social media monitoring reports detailing trends, platform updates, and client competitors' social media accounts weekly, including implications and recommendations for client brands
- Uploaded paid social content to be trafficked on Meta, Pinterest, and MikMak
- Scheduled and manually posted organic social content across several brand accounts and several platforms
- Facilitated community management across several brand accounts and platforms, engaging followers with witty comments within brand voice, interacting with stories mentioning the brand, and responding to DMs
Brand Marketing Manager
Forward PR
11.2021 - 02.2024
- Spearhead social media content for up to 4 small business clients at one time, gaining 700 new followers and 380K impressions for a client in 9 months
- Engage with followers daily, reaching 23,222 people on a single account in January of 2023
- Monitor and reported analytics to gauge effectiveness and produce engaging content for each audience
- Create daily content for Instagram and Facebook and maintain a strong brand presence while building relationships with consumers
Social Strategy Intern
BLAC Internship Program
05.2023 - 08.2023
- Briefed by Proctor and Gamble brand representatives and tasked with creating a social media campaign based on marketing needs
- Developed and pitched brand social media marketing strategies, concepts and ideas with specific campaign execution for a leading national P&G brand
- Gained a comprehensive overview of the advertising industry roles including Production, Accounts, Strategy, Copywriting, and Art Direction
- Networked with industry leaders and experts as well as other creative professionals entering the industry
Social Media Strategy Intern
AMP Agency
05.2023 - 08.2023
- Created and distributed weekly social trend reports to help inform internal team about client industry social climate
- Collaborated with company social media team to create engaging and relevant Instagram content and copy
- Composed and presented an audit of a brand analyzing the company, its surrounding culture, target consumers, and their competitors
Education
Master of Science - MS - Integrated Marketing Communication
Florida State University
05.2023
Bachelors of Science - Public Relations
Florida Agricultural And Mechanical University
07-2021
Skills
- Creative Thinking
- Brand & Content strategy
- Content Creation
- Community engagement
- Audience research
- Analytics reporting
- Brandwatch
- Tagger
Certification
- Multicultural Marketing Graduate Certificate (2023)
Timeline
Junior Strategist
Taylor Strategy
07.2024 - 03.2025
Social Strategy Fellow
Taylor Strategy
01.2024 - 07.2024
Social Strategy Intern
BLAC Internship Program
05.2023 - 08.2023
Social Media Strategy Intern
AMP Agency
05.2023 - 08.2023
Brand Marketing Manager
Forward PR
11.2021 - 02.2024
Founding Content Creative
Twenty Somethings Media
08.2021 - Current
Master of Science - MS - Integrated Marketing Communication
Florida State University
Bachelors of Science - Public Relations
Florida Agricultural And Mechanical University
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