CHARLEEN IDAH RUVARASHE SIMBANEGAVI
Saint Albans,NY
Summary
Dynamic and Innovative Digital Marketer with a proven track record, enhancing brand visibility and sales through expert digital marketing and analytics. Skilled in content management and known for exceptional communication abilities, I achieved a 100% sales increase in targeted campaigns. Passionate about leveraging digital strategy and customer experience to drive success.
Overview
6
6
years of professional experience
Work History
GROUP DIGITAL MARKETING OFFICER
Corporate 24 Hospitals
03.2024 - 08.2024
- Developed and implemented comprehensive digital marketing strategies to increase company visibility, customer engagement, website traffic, and sales growth.
- Utilized analytics tools to monitor and report on campaign performance, adjusting strategies to achieve objectives.
- Led crisis management efforts for online reputation issues, implementing strategies to mitigate negative impacts on the brand.
- Executed and managed banner, video and other non-text link ad campaigns
- Handling and monitoring customer inquiries daily, complaints (on online social platforms), and following up on all customer interactions.
- Content Management Strategy, Planning, and Content Creation.
- Developed and executed a social media campaign for the Maternity and Dental unit, resulting in a 100% increase in sales in the month of April.
- Social media management, strategies, and trends analysis resulting in an increased total engagement rate.
- Budgeting and producing digital marketing reports against ROI.
- Identified new opportunities within the digital space to expand customer base.
- Conducted market research analysis to identify search query trends, real-time search, news media activity, and insights for campaign optimization.
- Developed and maintained relationships with key digital influencers and partners to extend brand reach.
- Led SEO efforts, including keyword research, content strategy, and link-building to improve organic search rankings.
MARKETING OFFICER
Marketers Association of Zimbabwe
03.2022 - 03.2024
- Client engagement activities for new, existing, and former clients, taking the extra mile to create customer advocates.
- Expanded new businesses by developing powerful sales, advertising, and marketing campaigns.
- Coordinated marketing events to showcase products and services.
- Prepared detailed marketing forecasts on a weekly, monthly, and quarterly basis.
- Guided the creative direction of advertising and promotional materials to ensure brand consistency.
- Engaged with customers through social media platforms, including Facebook, Twitter, and Instagram.
- Planned advertising campaigns for online, print, and other mediums.
- Developed creative concepts for advertising campaigns across multiple channels.
MARKETING CO-ORDINATOR
Misfort Tax Consultancy
02.2021 - 02.2022
- Developed and executed social media campaigns, resulting in a 50% increase in social media followers, brand awareness, and sales.
- Organizing and attending marketing activities and events to raise brand awareness.
- Assisted in developing content for social media platforms.
SALES AGENT
Heritage Life Insurance company
01.2019 - 01.2020
- Sales presentations to a range of prospective clients
- Coordinating sales efforts with marketing programs.
- Preparing and submitting sales contracts for orders.
MARKETING OFFICER
Minerals Marketing Corporation of Zimbabwe
09.2018 - 08.2017
- Taking customer orders and processing orders
- Maintaining client records
- Preparing weekly and monthly reports
- Evaluating customer feedback
Education
Master's - Digital Marketing and Media
Yeshiva University
United States of America05-2026
Professional Certificate - Digital Marketing
Marketers Association of Zimbabwe
01.2023
Bachelor of Commerce Honors Degree - Marketing Management
Great Zimbabwe University
01.2019
Skills
- Content Management
- Multichannel marketing
- Digital Marketing and Analytics
- Customer experience enthusiast
- Communication skills
- Google Analytics expertise
- Marketing automation tools
- Digital strategy
- Word Press
Languages
- English
- Shona
Timeline
GROUP DIGITAL MARKETING OFFICER
Corporate 24 Hospitals
03.2024 - 08.2024
MARKETING OFFICER
Marketers Association of Zimbabwe
03.2022 - 03.2024
MARKETING CO-ORDINATOR
Misfort Tax Consultancy
02.2021 - 02.2022
SALES AGENT
Heritage Life Insurance company
01.2019 - 01.2020
MARKETING OFFICER
Minerals Marketing Corporation of Zimbabwe
09.2018 - 08.2017
Master's - Digital Marketing and Media
Yeshiva University
Professional Certificate - Digital Marketing
Marketers Association of Zimbabwe
Bachelor of Commerce Honors Degree - Marketing Management
Great Zimbabwe University
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