Summary
Overview
Work History
Education
Skills
Timeline
Generic

CHARLENE AVERY

Dallas

Summary

Professional data scientist with strong background in statistical analysis, machine learning, and data visualization. Skilled in Python, R, SQL, and various data processing tools, with focus on delivering actionable insights. Known for collaborative approach, adaptability, and consistently achieving impactful results in dynamic environments. Recognized for problem-solving abilities and innovative thinking in leveraging data to drive business decisions.

Overview

11
11
years of professional experience

Work History

Decision Science Manager

Targetbase
02.2024 - Current
  • Led a marketing research campaign designed to evaluate customer disaffection, resulting in multiple actionable learnings across several teams for large automotive client.
  • Designed and implemented machine learning tournament to auto-evaluate and select optimal model for health food client to optimize coupon deployment; with complementary dashboards to present various model metrics.
  • Created strategic marketing customer segmentations for multinational company, with customer journey analysis.
  • Delivered ad-hoc analysis, built dashboards and reporting code for automotive client.

Data Scientist

Accelerated Marketing Partners
11.2022 - 01.2024
  • Responsible for building and implementing sales reporting for multinational automotive client using SQL and Python, resulting in a program that connected leads to dealerships with dashboard visibility for corporate.
  • Utilized Salesforce to manage data and build quarterly reporting on leads, sales and other KPI's that were reliable and repeatable.
  • Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.

Data Analyst

Neo Financial
03.2021 - 09.2022
  • Managed, synced and maintained high quality data with multiple online datahubs using SQL and Python.
  • Analyzed and monitored weekly performance of various sales metrics and business operations.
  • Created various dashboards for employee prospect tracking, project management and various other business metrics.

VP of Data Science

Brightrock Energy
01.2018 - 01.2020
  • Managed all technical databases and analysis, as well as presentation, design and organization of data
  • Interpreted seismic data, well log information, economic and engineering data to create a actionable plan for exploitation program of multiple oil and gas fields
  • Modeled economic success of various development strategies, including pay off periods, rate of return, and NPV

Geoscience Manager

Ridglea Energy
01.2014 - 01.2018
  • Analyzed complex data sets with thousands of observations and identified key correlations, created models that successfully passed cross validation tests, and effectively presented results to management and other non-technical business partners

Education

Bachelor of Science - Geophysics

University of Calgary
Calgary, AB
05-2009

Skills

  • Project planning and development
  • Data visualization
  • Machine learning
  • Customer segmentation
  • Strategy and scenario planning
  • Salesforce
  • Power BI
  • Tableau

Timeline

Decision Science Manager

Targetbase
02.2024 - Current

Data Scientist

Accelerated Marketing Partners
11.2022 - 01.2024

Data Analyst

Neo Financial
03.2021 - 09.2022

VP of Data Science

Brightrock Energy
01.2018 - 01.2020

Geoscience Manager

Ridglea Energy
01.2014 - 01.2018

Bachelor of Science - Geophysics

University of Calgary

Similar Profiles

CREATE PROFILE