CHARLENE R. FARRAR
Washington,DC
Summary
Accomplished real estate entrepreneur with a successful track record in real estate sales, leasing, strategic value add renovations and HOA management. Expert at negotiation, persuasion, and presentation with verifiable trade record in being a consistent closer. Possesses entrepreneurial spirit, deep understanding of market trends, and keen eye for growth opportunities.
Overview
24
24
years of professional experience
Work History
CO-FOUNDER/PRINCIPAL
The Where Group, LLC
01.2020 - Current
- · Co-founded The Where Group as a licensed realtor in DC/VA generating more than $25M in team sales since inception via buyer, seller and investor clientele.
- · Co-managed a team that included a leasing agent/inside sales agent and transaction coordinator which consistently negotiated full asking price or above for listings and considerable savings for buyers.
- · Financially assessed and managed a wide range of value-add capital improvement projects and budgets to increase asset value for selling and lease up.
- · Negotiated and secured lease agreements for investor clientele across different asset classes including condominiums, single family and multi-family.
- · Built a strong digital footprint via client reviews on platforms such as Google and Zillow solidifying our reputation.
REALTOR DC/VA
Keller Williams Capital Properties
06.2012 - 12.2019
- Generated more than $20 million in sales and sold homes via buyer, seller, investor and developer clientele.
- Negotiated and executed a variety of real estate transactions including seller listings, buyer purchase agreements, investor fix and flips and developer condo conversions.
- Created successful marketing campaigns using Instagram Stories, Facebook primed audience ads, Zillow video, new buyer events and farmed print postcards.
- Collaborated with attorneys, loan officers and agencies as the client lead to complete transactions.
SENIOR SALES CONTRACTOR
U.S. Employee Benefits Services Group
02.2006 - 05.2012
- Negotiated and executed high-level, multi-year, healthcare benefits consulting contracts with Labor Unions and Associations.
- Worked closely with underwriters and actuaries to decipher estimates of costs, assumptions on historical data, and industry metrics to successfully contract setup.
- Owned all aspects of sales planning, business development and account management for my given territory in Washington DC.
- Mentored and coached sales staff on proven-successful selling techniques.
CONVENTION SALES MANAGER
Hilton Hotels Corporation
05.2002 - 01.2006
- Managed accounts (Fortune 500 companies/local area Associations) booking their quarterly and annual meetings and events for the Hilton Washington and/or Capital Hilton Hotel.
- Conducted client site visits at the hotels to see and sell convention space.
- Consistently exceeded quarterly performance goals, successfully managed client accounts, negotiated contracts and closed transactions.
- Secured high-profile NFL teams as clients when playing the Redskins through targeted outreach and relationship-building efforts.
SALES ASSISTANT
Hilton Hotels Corporation
11.1999 - 05.2002
- Delivered high level assistance and account management for two Directors of National Sales.
- Liaised with customers, management and sales teams to better understand and execute customer meeting needs on a national level.
- Managed and booked C-level reservations on key accounts with different Hilton Hotels domestic or international.
- Managed complex and frequently changing travel arrangements, pre-planning of trips, and reconciled expense reports.
- Developed a working knowledge of meeting/event space and room night capacities for the area hotels in Washington DC.
Education
Bachelor of Arts - Business Administration
GETTYSBURG COLLEGE
Gettysburg, Pennsylvania05.1999
International Business Management Concentration
AMERICAN UNIVERSITY
Washington, DC1998
Skills
- Thorough understanding of National Association of Realtors’ rules, regulations and laws for sales/leasing in Washington DC/Virginia
- Experienced in real estate transaction management and financial analysis regularly performing due diligence, CMA's and ROI for capital improvements
- Knowledgeable about loan types including FHA, FHA 203k, VA, conventional, adjustable rate, construction, bridge loans and no doc DSCR
- Highly skilled in HOA management, preparing annual budgets, securing insurance policies, overseeing account payables, vendor contracts and leading board meetings
- Powerful negotiator
- Substantial understanding of various lead generation and marketing tactics including social media, email marketing, and client events
- Highly proficient in Microsoft Office Suite, Adobe Suite, Social Media Marketing, Analytics, CMS and CRM Familiar with QuickBooks, Appfolio and AvidXchange
- Conflict resolution
Volunteer Experience
President, HOA Board, 2023 - Present
HOA Board Member, 2021-2022
Self Managed 1101 Fairmont Street HOA
Timeline
CO-FOUNDER/PRINCIPAL
The Where Group, LLC
01.2020 - Current
REALTOR DC/VA
Keller Williams Capital Properties
06.2012 - 12.2019
SENIOR SALES CONTRACTOR
U.S. Employee Benefits Services Group
02.2006 - 05.2012
CONVENTION SALES MANAGER
Hilton Hotels Corporation
05.2002 - 01.2006
SALES ASSISTANT
Hilton Hotels Corporation
11.1999 - 05.2002
Bachelor of Arts - Business Administration
GETTYSBURG COLLEGE
International Business Management Concentration
AMERICAN UNIVERSITY
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