Charles Alston
Saint Augustine,FL
Summary
Progressive Senior Vice President/Market Executive with proven leadership experienced in leading strategic initiatives and delivering impactful results. Consistent performance track record leading and developing collaborative teams nationally influencing Healthcare, Higher Education, and NFP business with 21 years of leadership experience and 33 years banking experience. Intentional and passionate developer of talent with 8 direct reports elevated to leadership roles in the past 15 years. Industry leader for Bank of America externally and effective collaborator with diverse stakeholders and audiences. Committed culture carrier building intentional and collaborative partnerships across the enterprise to deliver the bank, impact community, and foster strong morale with purpose of mission. Champion in action for creating diverse teams that deliver results.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Market Executive, SVP
Bank Of America
08.2010 - Current
- Transformational Market Executive leader for HENFP business for 15 years growing market share across 12 states, recruiting and developing talent, and leading through series of unique challenges: Financial Crisis, BofA's rating downgrade, and COVID 19 pandemic. Navigated business through high risk periods with clear focus on objectives to minimize risk and create sustainable long-term success.
- Led successful turnaround of Mid-Atlantic market when merged into SE in 2012 to build new team and change culture in market. Developed 2 Market Managers to Market Executives and re-launched Mid-Atlantic market to stand alone with new Market Executive in 2019.
- Client Acquisition Executive for HENFP nationally working with MEs and Sales Performance to devise and execute client acquisition strategies. Created new Client Acquisition Champions per market to enable sustained focus and collaboration across HENFP reaching new logo acquired records.
- Spearhead cross-functional partnerships across LOBs to achieve business goals. Team is #1 performing HENFP market for 2021-24.
- Serve as "culture leader" for HENFP nationally during times of crisis and opportunity when improvement was needed on Client Delight, Employee Satisfaction, Business Integration, and D&I initiatives. Vocal leader, able to rally support and create direction and energy to follow and adapt.
Senior Credit Products Manager
Bank Of America
08.2007 - 08.2010
- Led SE HENFP business through financial crisis as Credit Products leader originating 6 years of loans in 18 months.
- Minimized loan loss risk to portfolio during high demand/higher risk era.
- Reported key performance metrics through monthly business reviews, quarterly asset quality reviews.
- Developed successor for CPM role when promoted to Market Executive.
- Established mentoring program for junior/senior credit underwriters pairings to accelerate skill development.
- Coached and developed underwriters to interpret financial statements to asses credit profiles. Stretch developed top talent underwriters to become Credit Officers.
- Collaborated with Risk Management to evaluate credit strategies for Healthcare sector and perform risk guideline reviews annually.
Treasury Solutions Manager
Bank Of America
11.2003 - 08.2007
- Launched creation of SE region Healthcare and Institutions (H&I) business in 2004 in GCB as Treasury Manager.
- Aligned multi-teams efforts to acquire talent to build start up Healthcare focused business in SE working with new leadership team across silos.
- Targeted areas of investment needed to provide forward looking healthcare client solutions harnessing technology. Led to investment and acquisition of HealthLogic in 2006.
- Multi-faceted treasury leader during this period leading Dealer Financial Services treasury effort nationally in addition to launching H&I business.
- Constructed Treasury phone delivery sales team hiring 8 associates to cover all less complex DFS clients nationally.
- Actively called with teams on clients to cultivate solutions suited to specific business needs and acquire new relationships.
Education
Bachelor of Science - Business Administration
University of North Carolina At Chapel Hill
Chapel Hill, NC12.1991
Skills
- Leadership
- Coaching and mentoring
- Business development and planning
- Strategic planning
- P&L Management
- Credit and Treasury Management leadership
- Client Acquisition strategy and execution
- Complex problem resolution
- Risk management
- Business continuity
- Strategic partnerships
- Healthcare , Higher Education and Not for Profit expertise
- Empathetic listener
- Leader development
- Healthcare brand development
- Creative entrepreneurial mind
Accomplishments
-University of Miami Herbert Business School, Department of Health Management and Policy Advisory Board Chair, 2017-2021 (member 2011-2025)
-Diversity & Inclusion Award Winner for Exceptional D&I Leadership at Bank of America, 2020
-Community Volunteer Award Recognition at Bank of America
-Co-Lead for Healthcare Vertical Business Strategy for BofA nationally from 2022-current.
-GCB Client Acquisition Executive for HENFP nationally 2016-2021
-Speaker at national HFMA, Becker's Healthcare, HealthLeaders conferences and publications with published articles for HFMA and HealthLeaders.
-Mentor to numerous associates through GWIM, GCB, and local market mentoring programs
Certification
Certified Treasury Professional (CTP) 1996-present
FINRA Securities licenses (7, 63, 24)
HFMA Member
Timeline
Market Executive, SVP
Bank Of America
08.2010 - Current
Senior Credit Products Manager
Bank Of America
08.2007 - 08.2010
Treasury Solutions Manager
Bank Of America
11.2003 - 08.2007
Certified Treasury Professional (CTP) 1996-present
FINRA Securities licenses (7, 63, 24)
HFMA Member
Bachelor of Science - Business Administration
University of North Carolina At Chapel Hill
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