CHARLES B

• Lead organization-wide initiative to optimize experience for international users to our .com

and .uk sites resulting in a 39% increase in conversion rate and 12% increase in revenue

• Launched B2B strategy targeting Higher education, Fortune 1000 companies, and

employment offices

• Spearheaded new product development and enhanced existing products

• Collaborated with customers, partners and internal teams to drive product vision and

project prioritization

• Developed and managed product requirements by organizing documentation, feature

requests and tickets for implementation.

• Coordinated with engineering staff to determine best technical implementation methods

and schedule.

• Supervised design, developer and data engineering resources to propel new product

development projects.

• Delivered polished products by directing launch and ongoing refinement

• Lead operational strategy for Frontdoor's on-demand home service marketplace, ProConnect
• In collaboration with ProConnect GM, develop and implement business strategy and work with Frontdoor leadership on most impactful areas of the business
• Lead Strategy & operations related to (1) launching & scaling new market services and (2) optimizing existing market services
• Work cross-functionally across matrix, responsible for strategy and execution of key projects
• This includes but is not limited to:
• Work with marketing to develop and execute a unified A/B test program to optimize funnel efficiency/customer acquisition and customer satisfaction
• Work with product and data science to deliver new product enhancements and features that are data-backed to help us achieve topline goals
• Develop and execute on programs to recruit, engage and retain supply
• Assist marketing in strategy creation and demand initiatives to better promote product and services
• Institute daily rigor to marketplace operations via reporting, cadence, and overall data-driven approach to the business
• Lead weekly business review with all salient stakeholders and report out to ELT on monthly basis
• Cross-functional thought leader
• Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
• Implemented long-term growth initiatives by developing data-driven strategies
• Demonstrated exceptional knowledge of customer experience and feature optimization in relation to profit and loss
• These initiatives have led to84% YoY growth in revenue

• Provide consultative services to political, corporate, non-profit and civic organizations
• The Haven, Sunriver Nature Center & Observatory, Who
• What
• Why
• Provided scalable demand generation and user acquisition tactics & strategies
• Bend, OR City Council, City of Bend Mayor's Office
• Provided policy research & analysis on city's key objectives
• Identified business issues through careful collaboration with key stakeholders
• Determined areas for improvement and provided data-driven recommendations for new product features and offerings

• Accountable for the strategic direction, growth, and product vision of the “attraction ticketing initiative” from supply acquisition and optimization, to developing and implementing reporting and analysis requirements
• Delivered operational efficiencies across product initiatives that lead to30% YoY gain in sales on $125M book of business
• Managed the development of a new reporting product designed to provide strategic insights, optimizing category efficiency and supporting team strategies
• Deliver business insight both proactively and reactively, to help leadership make decisions that will maximize category growth
• Created business cases for new products and features by assessing business problems and/or opportunity, benefits, risk, costs associated with investment appraisal, likely technical solutions, timescale, impact on operations, and capability to deliver project outcomes
• Seat Map” business case unlocked $50M in incremental revenue
• Communicate program status to key leadership and stakeholders, ensuring alignment on strategy and actions & collaborate with stakeholders across the organization to help deliver on product improvements and business strategies
• Analyzed competitive incentive data and evaluated impact data had on marketplace

• Brought in by CEO to develop, manage and measure operational efficiencies across marketing and client acquisition channels
• Lead efforts to streamline and scale Media Mint’s marketing and client acquisition channels
• Assess and develop marketing channels and operating processes to support Media Mint’s growth
• Develop marketing operation dashboards to align with company KPIs
• Support the setup, codification and training of core operating processes

• MLB | NCAA | MLS | Golf | Tennis | eSports | Rodeo | Boxing/MMA - Accountable for both supporting existing work and developing new business initiatives to continue the growth of a $1 billion+ P&L
• Key contributor to closing two key strategic deals Major League Baseball Advanced Media: ~$300M in sales and Pacolian Ticketing: ~$150M in sales
• Lead operational strategy for StubHub’s largest World Series (to date:2016 &2017) and College Football Championship (to date:2018)
• Supported GM in building data driven strategies and business cases to value new opportunities and grow business
• Focused on industry trends and StubHub’s competitive position to develop strategies that will maximize category growth
• Created business cases for new products and features by assessing business problems and/or opportunity, benefits, risk, costs associated with investment appraisal, likely technical solutions, timescale, impact on operations, and capability to deliver project outcomes
• Seat Map” business case unlocked $50M in incremental revenue
• Communicate program status to key leadership and stakeholders, ensuring alignment on strategy and actions & collaborate with stakeholders across the organization to help deliver on product improvements and business strategies
• Analyzed competitive incentive data and evaluated impact data had on marketplace

• Drove business development strategy and partnership optimization through innovative and rigorous data-driven approaches, managed team of3 employees
• Drove business development strategy from due diligence, analysis, financial modeling through pitch deck execution for targeted partners resulting in $1.5B in partnerships across200 partners
• Led first comprehensive effort to develop best practices around understanding and optimizing value of partnerships by defining goals, establishing measures, and recommending strategies
• Launched and managed strategic partnerships across all functions of business
• Drove business and contractual requirements of revolutionary partnership with Philadelphia76ers resulting in84% growth in sales year-over-year
• Scaled operations for StubHub’s largest integrated music partnership with AEG/AXS resulting in $714M in sales since launch
• Managed new business verticals consisting of Gift Card program resulting in over20% sales growth year-over-year and Parking Pass program resulting in over30% sales growth year-over-year

• Responsible for the management of the strategic partnerships of HomeRun/Rearden Commerce’s largest clients, managed team of3 partner managers
• Efficiently drove operational implementation for strategic partners such as JPMorgan Chase, American Express, Facebook, Google, AT&T Interactive
• Defined and implemented operational client requirements in on-boarding and ramping products to launch
• Effectively identified and communicated product enhancements across internal and client partner teams
• Improved business processes to increase productivity and align channel sales department with organization