Charles Blakeley
Fort Lauderdale,FL
Overview
14
14
years of professional experience
Work History
On Premise Market Manager
Red Bull
02.2021 - Current
- Exceeded all KPI’swithin market driving profits and execution forward year after year.
- Oversee 300k budget, continually analyzing budget to improve ROI with global and national partnerships.
- Achieved #1 beverage 52 weeks in a row beating out Coke, Gatorade, Pepsi, and Monster.
- Drive compliance within existing Regional and National account partnerships.
- Continually improve route to market strategy with BreakthruBeverage, Southern, Sysco, Compass, and Aramark.
- Project lead and assist for 360 marketing campaigns and big moments: Formula 1 Miami GP, Spring Break, Unforeseen and Rolling Loud.
- Cross-collaboration with marketing, sports, influencers, VIP's, and talent for hospitality and events.
- Maintain and utilize POS tools to drove vertical growth.
- Assisted in yearly business plans to insure we remained the #1 energy drink brand and drive relevance in the category.
- Targeted new accounts to drive volume growth and negotiated all partnership agreements insuring best execution.
Key Account Manager
Southern Glazers Wine
12.2019 - 03.2020
- Partnered with five District Managers to oversee the sales of their teams consisting of 42 Sale Representatives
- Collaborated with Bacardi branding team to develop quarterly and annual incentives/KPI’s to support Sale Representatives
- Coordinated with 100 designated focus accounts and over 1,000 on and off premise accounts with concentration on the entire Bacardi portfolio
- Sustained and obtained new business, while increasing sales growth and distribution across all brands within chain portfolio’s, regional accounts and the general market
- Managed T&E budget, monthly activation budget, and quarterly promotional calendar
- Assisted Sales Representatives to meet and exceed sales objective per brand to improve overall volume goal
Account Manager
Bacardi
08.2019 - 12.2019
- Managed over 800 key accounts from San Francisco to the Monterey region, by providing marketing programs, and increasing overall volume for the
- Bacardi portfolio
- Managed annual budget, prepared quarterly marketing plans, and developed strategies with the distribution team to achieve overall goals
- Supported local team with one-on-one work to offer guidance, conducted conference calls to share insight, and presented ideas to effectively reach
- KPI’s
- Trained and mentored new staff in region, provided knowledge on portfolio and offered unlimited support to efficiently improve sales strategies
- Successfully worked as the bridge between Bacardi supplier and distribution sales personnel
Account Manager
DIAGEO, Inspira Marketing Group
08.2017 - 08.2019
- Managed 5 distribution branches in the general market comprised of 24 teams, 13 off-premise and 11 on-premise, spanning throughout the Bay Area
- Accomplished and exceeded quarterly KPI’s, growing Diageo portfolio by 129% in 2017 and 167% in 2018
- Implemented incentives for distributors, merchandisers, chain sales and general market accounts
- Developed new programs to increase sales and boost brand visibility
- Scheduled promotional specialists to execute event programming in both on and off premise accounts
Account Executive
Yelp
02.2017 - 07.2017
- Identified and contacted businesses that met Yelp’s target qualifications; placed a high volume of outbound sales calls to target business owners
- Drove sales pipeline for small businesses in territories across the US and Canada to attain new business from first contact to close
- Consulted with small business owners to maximize ROI by individually analyzing specific business needs and developing advertising strategies to fit individual businesses
- Consistently tracked and reviewed post-sale client experience, performance, and satisfaction throughout campaign duration
Director of Marketing and VIP Services
Infusion Lounge
09.2009 - 05.2016
- Directly responsible for the profit and growth within a department that included over two million dollars in annual revenue sales
- Coordinated agreements with liquor suppliers, distributors and vendors
- Designed and maintained all marketing including social media
- Implemented an innovative work environment achieving objectives for enhanced teamwork, communication, and productivity
Skills
- Account Servicing
- Inventory Audits
- Strategic Outreach
- Territory Sales Experience
- Business Development
- Sales Forecasting
- Time Management
- Budget Management
- CRM Software
- Customer Relationship Management
Timeline
On Premise Market Manager
Red Bull
02.2021 - Current
Key Account Manager
Southern Glazers Wine
12.2019 - 03.2020
Account Manager
Bacardi
08.2019 - 12.2019
Account Manager
DIAGEO, Inspira Marketing Group
08.2017 - 08.2019
Account Executive
Yelp
02.2017 - 07.2017
Director of Marketing and VIP Services
Infusion Lounge
09.2009 - 05.2016
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