Charles Cowart
Tallahassee,FL
Summary
Marketing professional with reputation for consistently delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.
Overview
10
10
years of professional experience
Work History
Marketing Manager
Hangzhou Sumai Technology Co., Ltd
09.2021 - 09.2024
- Led and executed comprehensive influencer marketing campaigns, achieving a 20% increase in leads through meticulous strategic planning and effective project management
- Developed and crafted targeted messaging that resonated with diverse audience segments, leading to enhanced brand visibility and heightened customer engagement across multiple platforms
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Championed logistics planning for e-commerce events, ensuring seamless execution and coordination with various partners, resulting in successful campaigns that drove online sales and brand recognition.
Curriculum Specialist
VIPKid
04.2020 - 06.2021
- Streamlined educational content processes, enhancing project delivery timelines and operational efficiency, which significantly reduced time-to-market for new curriculum materials
- Engaged diverse audiences through innovative content strategies, creating engaging learning experiences that led to improved customer experience and satisfaction ratings
- Collaborated closely with technology teams to integrate cutting-edge digital tools into the curriculum, boosting delivery methods and interactivity, thus elevating overall student engagement
- Developed comprehensive lesson plans for a diverse range of subjects, ensuring alignment with educational standards.
Senior Education Consultant
New Oriental
08.2018 - 03.2020
- Led public presentation events, effectively showcasing program benefits and contributing to a nearly 10% increase in program sign-ups
- Enhanced client satisfaction through personalized feedback and tailored strategies regarding university admissions, resulting in a noticeable increase in successful applications and a stronger reputation for the program
- Evaluated student performance through ongoing assessments and provided targeted feedback, enabling continuous improvement in academic achievements.
- Established positive relationships with parents through regular communication, fostering collaboration in support of student success.
Foreign English Teacher
FESCO Education
03.2015 - 12.2017
- Conducted engaging demonstrations and assisted with the creation of marketing materials, achieving a 12% increase in student registration.
- Collaborated with local marketing teams to develop promotional content that highlighted program strengths and unique offerings, successfully positioning the school as a leading educational provider in the region.
- Delivered customized English language instruction tailored to meet the diverse needs of students, enhancing learning outcomes and fostering a positive classroom environment.
- Provided targeted instruction on pronunciation, intonation, and accent reduction to enhance students' overall communication skills in English.
Education
Bachelor of Arts - Interdisciplinary Studies
University of Central Florida
08-2011
Skills
- Project Coordination
- Effective Communication
- Customer Relationship Management (CRM)
- Staff Management
- Digital Marketing
- Content Development
- Campaign Management
- Public Speaking
- Training and Development
- Cross-Team Collaboration
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteOn-SiteHybridTimeline
Marketing Manager
Hangzhou Sumai Technology Co., Ltd
09.2021 - 09.2024
Curriculum Specialist
VIPKid
04.2020 - 06.2021
Senior Education Consultant
New Oriental
08.2018 - 03.2020
Foreign English Teacher
FESCO Education
03.2015 - 12.2017
Bachelor of Arts - Interdisciplinary Studies
University of Central Florida
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