CHARLES DENY FERNANDES

• Managing HORECA accounts to promote international Gourmet brands in categories such - Pastry & Bakery, US Beef, Seafood, Dairy, Groceries, Beverages and Asian.
• Utilized multiple marketing strategies to improve profitability.
• Analyzed market trends in consumer industries to implement appropriate marketing and sales methods.
• Shaped sales approaches to individual clients, facilitating relationships with customers and driving revenue to achieve the allotted budget.
• Employed effective problem-solving techniques, increasing client satisfaction ratings.
• Recognized and resolved compound problems that effected upper-level management and business initiatives.
• Building and maintaining a CRM database
• Contributes to team effort by accomplishing related results as needed

• Analyzed past sales data and team performance to develop realistic sales goals.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits.
• Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
• Utilized internal lead referral tools to solicit new business opportunities and contacts.
• Developed and implemented account management plans to establish customer satisfaction.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Presented professional image consistent with company's brand values.

• For promoting the sales of FMCG products of Frozen and Chilled Beef from USA, Brazil and Australia, Frozen Seafoods, In-House Process meats, USA Shortening oil and Knorr Range of products
• Responsible for Export Business in GCC and Asia and handling local traders and ship chandlers
• Meeting with the Clients Purchase Manager and proposing Wholesales deals and contracts
• Sending quotations and pricing to the clients
• Coordinating with customer services to invoice as per the LPO and Logistics department for the timely delivery of the stocks with longer shelf life
• Ensuring the payments received from the Export customer before releasing the delivery
• Knowledge of local Purchase of the above Food products

• Responsible for Profitable Customer Business Development and Expanding reach in the food service sector, Wholesale – Regional and Export and Hotels
• Meeting with the Clients Purchase Manager and proposing Wholesales deals and contracts
• Sending quotations and pricing to the clients
• Working closely with the Brand Managers to have adequate stocks and for better pricing for Wholesale deals
• Coordinating with customer services to invoice as per the LPO and Logistics department for the timely delivery of the stocks with longer shelf life
• Coordinating with the Bill Collector for timely collection of payments.

• For promoting the sales of FMCG products of Grocery Items, Chilled Items and Deli Items in the territory of Dubai, Sharjah and Ajman, Fujairah and Ras Al Khaimah for MAF Carrefour Group
• Responsible for enhancing sales, and market share through the development and implementation of strategic and tactical sales plans
• Meetings with the Section Managers to update on the missing lines which are listed lines by Carrefour Head office
• Acquiring additional Gondolas and Podiums to get incremental sales on a specific brand
• Planning for Carrefour National Promotions for Podiums and Gondola Ends at the best Point location
• Ensuring the stocks availability for the promotions period
• Coordinating with customer services and Logistics department for the timely delivery of the stocks during the promotions period
• Meeting the sales and objective set for MAF Carrefour on a monthly basis
• To prepare Journey plan for the merchandisers and also to supervise them in regards to the full implementation of FIFO and ensuring that all displays are at the best of creativity
• Coordinating with the Bill Collector for timely collection of payments as per Company’s agreement.

• Promoting the sales of FMCG products of Sadia, Halwani, Shan, ETI, Emborg, Pinar Cheese, Pride Cheese, Mani, Sweet Cred, Snackfoods, Samia Corn & Sunflower Oil
• In the territory of Dubai, Sharjah and Ajman for most of the A and B class of supermarkets
• Maintain distribution and availability of brand to ensure highest levels of consumer satisfaction and brand loyalty
• Monitoring merchandising activities of the company and negotiating display rentals for special promotions
• Achieved success in minimizing cost incurred on damaged and expired goods through close monitoring and aligning customers on good habits of handling products
• Day to day co-ordinations with other business units like Customer service, Logistics and Accounts to ensure smooth operation
• Executing monthly initiatives on Product launch, Existing line extension, display, point of sale material and other related activities
• To ensure in time and accurate collections from customers
• Consulting with clients after sale to resolve problem, if any.

Dealers of Procter & Gamble, Gillette, Oral B, Duracell, Mum, Burnus, and McCain (, 3 years with the following job responsibilities;

• Building goodwill with the customers
• Reviewing and monitoring stock positions at the customer’s warehouse
• Selling distribution on all brands and sizes
• Selling the supermarket on maintaining proper shelf space and position for the brands
• Reviewing resale prices to reduce pricing errors on the brands
• Demonstrating completing and maintaining required records and reports according to specific
• Ensuring that all payments of invoices delivered to customers are collected in a timely manner and according to company policy
• To prepare Journey plan for the merchandisers and also to supervise them in regards to the full implementation of Plan-o-grams and ensuring that all displays are at the best of creativity.

2 years with following job responsibilities;

• Managing the business of the High Frequency Stores and Pharmacies in Dubai, Sharjah and Ajman
• Responsible for volume sales of the section, with annual sales of AED 2 Million
• Managing a diverse portfolio of 200 B-class and Pharmacy accounts
• Execute basic sales fundamentals, like Distribution, shelving, Pricing and Displays
• Managing and allocating funds for visibility and displays
• Ensuring that all payments of cash and credit customers are collected in a timely manner.

For 7 years with the following job responsibilities;

• Maintaining and enforcing that all shelving agreements are met with by the retail outlet and extracting maximum space for our products
• Effective use of Point of Sales Material to achieve maximum customer attention
• Maintaining outlet coverage as per the journey plan
• Ensuring adequate and uninterrupted supply of products in all outlets to achieve maximum sales target
• Developing the competitive activity report of all competing brands on a weekly basis.