Summary
Overview
Work History
Education
Skills
Timeline
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Charles Ettridge

Boston,MA

Summary

Creative executive well-versed in multi-channel advertising, marketing, data analysis and aspirational brand development and building. Highly-motivated visionary with 30+ years experience developing highly successful, award-winning marketing programs and advertising/brand campaigns. High-achiever with a passion for creating breakout work and campaigns that achieve measurable results - recognized for utilizing diverse marketing methods and tactics and creating programs/campaigns that deliver significant ROI.

Overview

9
9
years of professional experience

Work History

Managing Director/Chief Creative Officer

Lightbox Marketing & Advertising
03.2021 - Current
  • Managed branding campaigns and multi-channel marketing initiatives in print, video, web and social media.
  • Developed and implemented B2B marketing strategy and overall communication/media plans to produce long-term results and loyalty.
  • Increased customer retention by reactivating dormant consumers through retention campaigns.
  • Utilized detailed market research, specific population demographics, lifestyle and comp set analysis data to identify lead generation target markets.
  • Oversaw and guided brand marketing programs to optimize user experience.
  • Managed and mentored creative team, strategy and execution of all creative activities, such as advertising campaigns and brand design initiatives.

Senior Account Director

Iris Worldwide
04.2016 - 02.2021
  • Strengthened productivity and capability of account management team by mentoring promising subordinate staff and training new hires in company policies and procedures.
  • Set account management objectives for department of 10 and developed strategies to meet those objectives while working within budgetary parameters.
  • Directed client projects with eye for quality and customer needs.
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects.
  • Identified new leads and grew network by attending industry events and researching potential business relationships.
  • Served as point of contact for clients and met with key accounts to discuss satisfaction with service and resolve conflicts in order to solidify business relationships.
  • Met with clients to discuss advertising options and future growth goals.
  • Applied business and marketing knowledge to develop briefs and pitches for customer projects
  • Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.

Education

Bachelor of Arts - Advertising & Marketing

North Carolina State University
Raleigh, NC
06.1993

Skills

  • Creative Oversight
  • Program/Campaign Planning and Execution
  • Leadership and Team Development
  • Customer Lifecycle Marketing
  • Strategic/Media Planning and Execution
  • Promotional Campaigns
  • Brand Development & Brand Building
  • Multimedia Communications
  • Communications Strategy and Execution
  • Vertical Expertise - Financial Services, CPG, Retail, Auto, Travel & Hospitality

Timeline

Managing Director/Chief Creative Officer

Lightbox Marketing & Advertising
03.2021 - Current

Senior Account Director

Iris Worldwide
04.2016 - 02.2021

Bachelor of Arts - Advertising & Marketing

North Carolina State University

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