Charles Ford

Drive sales initiatives across the northern third of Alabama, achieving 25% revenue growth and expanding market penetration by 30% in key sectors such as healthcare, industrial manufacturing, and commercial HVAC.

Leveraging advanced HVAC and IAQ (Indoor Air Quality) technologies, I develop and execute sales strategies that align with ASHRAE standards and MERV ratings, ensuring our solutions meet the highest industry benchmarks for air quality and energy efficiency. Key achievements include:

• Market Expansion: Successfully entered three new verticals, including cleanroom environments and data centers, contributing to a 15% increase in market share within the region.
• High-Value Contracts: Secured multiple six-figure contracts, including $100,000 orders for high-efficiency filtration systems in major manufacturing plants and $50,000 deals with leading universities to enhance their IAQ, meeting strict regulatory standards.
• Strategic Account Management: Grew key accounts by 35%, focusing on lifecycle cost analysis (LCCA) and energy savings calculations to demonstrate the ROI of high-efficiency filtration systems.
• Technical Expertise: Delivered over 50 technical presentations on topics such as PM2.5 particle filtration, VOC reduction, and LEED certification, positioning the company as a thought leader in IAQ solutions.
• Innovative Solutions: Collaborated with R&D teams to launch new products featuring IoT-enabled monitoring for real-time air quality data, driving adoption in smart building applications.
• Customer Relationship Management: Utilized advanced CRM tools to track sales pipelines, forecast demand, and personalize customer interactions, resulting in a 20% improvement in customer retention.

Through a combination of strategic planning, technical acumen, and industry expertise, I have consistently delivered strong results, contributing to the company’s dominance in the HVAC market and its reputation for innovation in air filtration technology.

Drove customer acquisition and revenue growth by leveraging my expertise in EPA regulations, chemical applications, and the specific needs of various grass and shrub types. My efforts contributed to a 20% increase in sales within my assigned territory. Key responsibilities and achievements included:

• Market Research & Lead Generation: Conducted detailed market analysis to identify high-potential residential neighborhoods and commercial properties, generating a robust pipeline of qualified leads that resulted in a 25% increase in the customer base.
• Sales Strategy & Execution: Developed and implemented customized sales strategies focused on promoting eco-friendly lawn care solutions that complied with EPA regulations, leading to a 30% increase in average contract value through the upsell of premium, environmentally responsible services.
• Expertise in Chemicals & Plant Care: Applied in-depth knowledge of chemical treatments and their environmental impact, ensuring safe and effective use in accordance with EPA guidelines. Provided tailored recommendations for the care of specific grass types (e.g., Bermuda, Zoysia) and shrubs, enhancing lawn health and aesthetics.
• Client Relationship Management: Established and maintained strong relationships with property managers, universities, parks and recreation departments, and landscaping contractors, ensuring high levels of customer satisfaction and a 15% increase in repeat business.
• Proposal Development & Presentation: Created compelling proposals that highlighted our compliance with environmental regulations and our expertise in lawn care, securing contracts with several large commercial properties seeking sustainable landscaping solutions.
• Cross-functional Collaboration: Collaborated closely with operations and customer service teams to ensure the correct application of treatments and timely service delivery, contributing to improved customer retention rates.
• Performance Tracking & Reporting: Leveraged CRM tools to monitor sales activities and track performance metrics, providing actionable insights that informed strategic decisions and optimized sales efforts.

By combining regulatory knowledge, chemical expertise, and an understanding of plant care, I consistently drove results, positioning the company as a trusted and responsible provider in the lawn care industry.

Supported the management of a dynamic sales team while ensuring our operations aligned with EPA regulations and best practices in lawn care. My role combined leadership, regulatory compliance, and extensive knowledge of grass and shrub types to drive sales growth and maintain high customer satisfaction. Key responsibilities and achievements included:

• Sales Team Leadership & Development: Managed and mentored a team of 17 sales representatives, providing training on effective sales techniques, product knowledge, and regulatory compliance. This led to a 15% increase in team performance and sales conversions.
• Regulatory Compliance: Ensured all sales activities and lawn care solutions complied with EPA regulations, particularly in the application of fertilizers, pesticides, and herbicides. Conducted regular training sessions to keep the team updated on the latest environmental standards and safety protocols.
• Product Knowledge & Expertise: Leveraged deep understanding of various grass types (e.g., Bermuda, Zoysia, Fescue) and shrubs to assist sales representatives in tailoring service recommendations to customer needs. This expertise contributed to a 20% increase in upsells of specialized lawn care packages.
• Sales Strategy & Execution: Assisted in developing and implementing sales strategies that focused on environmentally sustainable solutions, resulting in a 25% increase in sales of eco-friendly lawn care products and services.
• Client Relationship Management: Supported sales representatives in building and maintaining strong relationships with key clients, including residential homeowners and commercial property managers, ensuring high levels of customer satisfaction and loyalty.
• Cross-functional Collaboration: Worked closely with the operations team to ensure accurate service delivery, particularly in the application of chemicals, which reduced customer complaints by 10% and enhanced overall service quality.
• Performance Tracking & Reporting: Monitored individual and team performance through CRM systems, providing feedback and insights to improve sales processes and achieve targets.

My leadership in managing sales representatives, coupled with a strong focus on regulatory compliance and plant care expertise, significantly contributed to the success of our team and the company’s reputation for responsible and effective lawn care.

Oversaw all branch operations, drove sales growth, and ensured the highest standards of customer satisfaction. My role involved managing a team of installers and sales representatives, implementing effective training programs, and optimizing branch performance to exceed revenue targets. Key responsibilities and achievements included:

• Team Management & Leadership: Managed and led a team of 15+ installers and sales representatives, providing ongoing training and performance evaluations. Developed and implemented training programs that improved team productivity by 20% and reduced installation errors by 15%.
• Sales Growth & Revenue Generation: Spearheaded initiatives that increased branch sales by 30% year-over-year, including the development of targeted marketing campaigns and the optimization of the sales process to improve lead conversion rates.
• Customer Relationship Management: Fostered strong relationships with both residential and commercial clients, resulting in a 25% increase in repeat business and a 15% improvement in customer satisfaction scores.
• Operational Efficiency: Streamlined branch operations by implementing new scheduling software and inventory management systems, reducing project timelines by 10% and improving resource allocation.
• Quality Control & Compliance: Ensured all installations met company quality standards and local building codes, leading to a 98% customer satisfaction rate and a significant reduction in warranty claims.
• Budget Management & Cost Control: Managed branch budgets and controlled costs, achieving a 12% reduction in operational expenses while maintaining high levels of service quality and customer satisfaction.
• Performance Tracking & Reporting: Utilized CRM and project management tools to monitor branch performance, track key metrics, and report on progress to senior management, providing insights that informed strategic decision-making.

Through effective leadership, training, and a focus on sales growth, I significantly enhanced the performance and profitability of the branch, positioning it as a top-performing location within the company.

Responsible for overseeing end-to-end supply chain operations, ensuring timely delivery of materials, and optimizing workforce efficiency. My role involved managing logistics teams, coordinating with vendors, and implementing strategies that contributed to overall sales growth and operational excellence. Key responsibilities and achievements included:

• Logistics Management & Coordination: Oversaw the scheduling and routing of installation crews, which led to a 20% improvement in on-time project completion and a 15% reduction in transportation costs.
• Inventory Management & Procurement: Streamlined inventory management processes, ensuring optimal stock levels of gutter materials and accessories. Negotiated with suppliers to secure favorable pricing, resulting in a 10% reduction in material costs and improved profit margins.
• Operational Efficiency & Process Improvement: Implemented lean management principles and workflow optimizations that reduced waste and improved overall efficiency. These initiatives contributed to a 25% increase in operational capacity and a 12% reduction in lead times.
• Sales Growth Support: Collaborated closely with the sales and branch management teams to align logistics operations with sales goals, enabling a 30% year-over-year sales growth by ensuring timely delivery and installation of high-demand products.
• Training & Development: Developed and conducted training programs for logistics and warehouse teams, focusing on best practices in inventory management, safety compliance, and process efficiency. This resulted in a 15% reduction in workplace incidents and a 20% increase in employee productivity.
• Vendor & Supplier Relations: Managed relationships with key suppliers and transportation partners, ensuring reliable and cost-effective service. Conducted regular performance evaluations and implemented strategic partnerships that enhanced supply chain resilience.
• Performance Monitoring & Reporting: Utilized logistics management software and CRM tools to track key performance metrics, such as delivery times, inventory turnover, and cost savings. Provided regular reports to senior management, informing data-driven decisions that supported branch profitability.

Through effective logistics management, training, and collaboration, I significantly contributed to the efficiency and profitability of the company’s operations, directly supporting the company’s growth and customer satisfaction goals.

Responsible for driving sales and building strong customer relationships in the residential and commercial markets. My role involved presenting and selling gutter protection solutions, managing the sales process from initial contact to closing, and providing exceptional customer service. Key responsibilities and achievements included:

• Lead Generation & Prospecting: Identified and pursued new business opportunities through market research, networking, and cold calling. Generated a consistent pipeline of leads, resulting in a 20% increase in new customer acquisitions.
• Sales Presentations & Consultations: Conducted thorough needs assessments and delivered tailored presentations that highlighted the benefits of LeafGuard’s gutter protection systems. Successfully closed deals with a 25% higher average contract value through effective upselling of additional services and features.
• Customer Relationship Management: Developed and maintained strong relationships with customers, addressing their needs and concerns promptly. Achieved a 30% increase in repeat business and referrals by providing excellent service and follow-up.
• Product Knowledge & Expertise: Gained in-depth knowledge of LeafGuard’s products, industry trends, and competitive landscape. Applied this expertise to educate customers, answer questions, and recommend the best solutions for their specific needs.
• Sales Strategy & Execution: Implemented sales strategies and promotional campaigns that aligned with company goals. Contributed to a 15% year-over-year increase in sales revenue by driving successful marketing initiatives and enhancing customer engagement.
• Contract Negotiation & Closing: Negotiated terms and conditions with clients to finalize sales agreements. Demonstrated strong negotiation skills, leading to a 20% increase in contract closures and a 10% improvement in profit margins.
• Performance Tracking & Reporting: Utilized CRM software to track sales activities, monitor performance metrics, and report on progress. Provided regular updates to management, contributing to data-driven decisions and strategic planning.

Through effective sales techniques, customer-focused strategies, and a deep understanding of product offerings, I significantly contributed to the growth and success of LeafGuard of Alabama.

Responsible for coordinating and managing the transportation operations to ensure efficient and timely delivery of goods. My role involved optimizing routes, managing carrier relationships, and overseeing compliance with transportation regulations. Key responsibilities and achievements included:

• Route Optimization & Scheduling: Planned and optimized delivery routes to maximize efficiency and reduce transportation costs. Implemented strategies that resulted in a 15% reduction in average delivery times and a 10% decrease in fuel expenses.
• Carrier Management & Negotiation: Managed relationships with carriers and negotiated rates to secure competitive pricing. Developed strong partnerships that improved service reliability and contributed to a 12% reduction in shipping costs.
• Regulatory Compliance: Ensured all transportation activities complied with federal and state regulations, including DOT guidelines and safety standards. Conducted regular audits and training sessions to maintain high compliance levels and minimize regulatory risks.
• Performance Monitoring & Reporting: Utilized transportation management systems (TMS) to track key performance indicators such as on-time delivery rates and carrier performance. Provided detailed reports to senior management, offering insights that informed operational improvements.
• Problem Resolution & Customer Service: Addressed and resolved transportation issues such as delays, damages, and route deviations. Delivered exceptional customer service, which contributed to a 20% improvement in customer satisfaction scores.
• Inventory & Logistics Coordination: Collaborated with warehouse and logistics teams to ensure accurate and timely shipment of goods. Coordinated inventory management efforts, reducing stock discrepancies by 15% and improving order fulfillment accuracy.
• Process Improvement & Efficiency: Identified and implemented process improvements within the transportation operations. Streamlined workflows and introduced best practices that led to a 25% increase in operational efficiency and a 10% reduction in operational costs.

Through effective management of transportation operations, strong carrier relationships, and a focus on compliance and efficiency, I significantly contributed to the operational success and customer satisfaction at Rocket City Logistics.

Responsible for ensuring that merchandise was properly stocked and organized on the sales floor. My role involved managing inventory, maintaining store appearance, and providing excellent customer service. Key responsibilities and achievements included:

• Inventory Management: Received and unpacked shipments, accurately stocking merchandise on shelves and ensuring proper placement according to store guidelines. Maintained inventory accuracy and reduced stock discrepancies by 10%.
• Merchandise Organization: Organized and arranged products on shelves and displays to maximize visibility and accessibility. Implemented planograms and ensured products were properly labeled and aligned, contributing to a 15% increase in sales of featured items.
• Customer Service: Assisted customers with locating products and answered inquiries about merchandise. Provided knowledgeable support and resolved issues promptly, enhancing the overall shopping experience and contributing to a 20% increase in positive customer feedback.
• Store Maintenance: Maintained a clean and orderly sales floor by regularly tidying shelves, disposing of damaged items, and ensuring aisles were free of obstructions. Helped achieve a 25% improvement in store cleanliness scores during internal audits.
• Stock Replenishment: Monitored inventory levels and restocked shelves as needed to prevent stockouts. Coordinated with management to order additional inventory and ensure product availability, reducing out-of-stock instances by 15%.
• Safety & Compliance: Adhered to safety protocols and operational procedures, including proper handling of merchandise and equipment. Participated in safety training and contributed to a 10% reduction in workplace incidents.

Through diligent stock management, effective customer service, and a commitment to store organization, I contributed to a well-maintained and customer-friendly shopping environment at Home Depot.