Charles Lim
Seattle,WA
Summary
Dynamic Content Marketing professional with 20+ years of entrepreneurial leadership and recent experience driving brand storytelling, sales enablement, and digital content strategies for global brands including Nike, adidas, and Costco International. Proven ability to craft engaging social media posts, email campaigns, and sales collateral that align with brand voice and drive engagement. Adept at managing multiple projects across cross-functional teams, optimizing content performance, and maintaining marketing resources within sales enablement platforms such as SharePoint, Smartsheet, and tools comparable to Highspot. Recognized for delivering 100% on-time campaign assets, scaling knowledge platforms from hundreds to thousands of users, and creating tools that improved workflow efficiency by 900%. Excels in balancing creativity with analytics to produce content that inspires audiences and supports measurable business growth.
Overview
19
19
years of professional experience
Work History
Sales Support Representative
ADW / Acosta
Seattle, WA
07.2024 - Current
- Company Overview: Sales Support Representative for Costco International.
- Curate and deliver product content, sales collateral, and campaign updates across 33 global accounts, driving 15% YoY client growth and improving brand consistency.
- Designed and implemented a marketing tracker and order tool, increasing workflow efficiency by 900% and enabling real-time content visibility for sales and vendor teams.
- Proofread, edited, and resolved 24+ QA and campaign content issues with a 100% success rate, improving vendor satisfaction and ensuring brand-aligned messaging.
- Partner cross-functionally with Sales, Marketing, and Creative teams to align product stories, campaign assets, and deliverables with business priorities.
- Led training sessions for global partners on new vendor content/order processes, improving turnaround times by 30% and freeing capacity for priority deliverables.
- Sales Support Representative for Costco International.
Digital Content Coordinator / Knowledge Coordinator
Nike
Beaverton, OR
01.2022 - 05.2024
- Company Overview: Digital Content Coordinator / Knowledge Coordinator (Contract).
- Delivered 100% on-time campaign assets for SP25 and Y2K initiatives, managing multiple content workflows simultaneously in partnership with creative, sales, and marketing teams.
- Scaled Nike’s internal Knowledge Library from 600 to 7,000+ users, curating and maintaining content templates, sales tools, and digital assets to support global sales teams.
- Proofread and edited marketing copy, ensuring accuracy, alignment with brand voice, and consistency across global platforms.
- Partnered with Consumer Insights, Creative, and Sales Enablement teams to deliver cross-channel content strategies, including digital campaigns and product storytelling.
- Leveraged platforms such as SharePoint, Smartsheet, and Jira to manage content performance, track engagement, and optimize output for sales and consumer-facing teams.
- Digital Content Coordinator / Knowledge Coordinator (Contract).
Assistant Brand Operations Manager
adidas
Portland, OR
05.2023 - 12.2023
- Company Overview: Assistant Brand Operations Manager (Contract).
- Coordinated seasonal GTM content readiness reports and milestone playbooks, ensuring on-time delivery of brand storytelling and consumer-facing assets across North America.
- Collaborated with cross-functional partners (Marketing, Product, Creative) to align brand messaging and product launch content with sales and marketing priorities.
- Supported internal and external events by preparing collateral, ensuring brand consistency, and coordinating content updates for partners and stakeholders.
- Streamlined content tracking processes, improving visibility into asset readiness and increasing efficiency across regional teams.
- Assistant Brand Operations Manager (Contract).
Field Sales & Marketing Representative
Techtronic Industries (TTI)
Vancouver, Washington
01.2021 - 08.2021
- Developed product storytelling and demo content used in company-wide training programs, enhancing sales performance across 24 team members.
- Partnered with Home Depot to secure prime promotional placements and executed in-store activations with branded content, outperforming competitors.
- Supported product launches through marketing collateral, advocacy messaging, and cross-functional coordination, contributing to 40% YTD sales growth.
Owner
JC Lim, Inc
Longview, Washington
11.2006 - 11.2020
- Directed end-to-end brand storytelling and promotional campaigns (social media, email, in-store) that drove 47%+ revenue growth across two locations.
- Curated and maintained sales enablement content including promotional flyers, loyalty program messaging, and vendor-funded campaigns ($250K+ secured).
- Negotiated with vendors to deliver content-rich activations and promotional events, improving customer engagement and margin performance.
- Oversaw content accuracy and editing across marketing materials to ensure consistent brand voice and consumer-facing communication.
Education
B.S. - Marketing
Portland State University
Portland, ORAthletic & Outdoor Apparel Industry Certificate -
Portland State University
Portland, ORSkills
- Content/Digital Marketing
- Email Marketing
- Sales Enablement Platforms (SharePoint, Smartsheet, tools similar to Highspot)
- Project Management
- MS Office (Word, PowerPoint, Excel, Teams)
- Administrative Support & Coordination
- Event & Logistics Management
- Cross-Functional Collaboration
- Problem Solving & Issue Escalation
- Strategy & Launch Projects
- Data Analysis & Reporting
- Communication & Stakeholder Engagement
- Training & Leadership
Websites
Languages
English
Native/ Bilingual
Korean
Limited
Timeline
Sales Support Representative
ADW / Acosta
07.2024 - Current
Assistant Brand Operations Manager
adidas
05.2023 - 12.2023
Digital Content Coordinator / Knowledge Coordinator
Nike
01.2022 - 05.2024
Field Sales & Marketing Representative
Techtronic Industries (TTI)
01.2021 - 08.2021
Owner
JC Lim, Inc
11.2006 - 11.2020
B.S. - Marketing
Portland State University
Athletic & Outdoor Apparel Industry Certificate -
Portland State University
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